What is a merchandise marketing manager and how to become one

Key steps to become a merchandise marketing manager

1. Explore merchandise marketing manager education requirements

   Most common merchandise marketing manager degrees

   Bachelor's

   70.8 %

   Associate

   14.1 %

   Master's

   6.7 %

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2. Start to develop specific merchandise marketing manager skills

   Skills	Percentages
   Integrated Marketing	8.28%
   Brand Marketing	6.26%
   Store Operations	5.86%
   SEO	5.54%
   Competitive Analysis	5.25%

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3. Complete relevant merchandise marketing manager training and internships

   Accountants spend an average of 1-3 months on post-employment, on-the-job training. New merchandise marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a merchandise marketing manager based on U.S. Bureau of Labor Statistics data and data from real merchandise marketing manager resumes.

4. Research merchandise marketing manager duties and responsibilities

   • Direct and manage all areas of marketing production for collateral, POS materials, merchandisers, packaging and website.
   • Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
   • Rotate product as necessary and place POS material.
   • Persuade management to move money from print advertising to fund Facebook ads.

5. Apply for merchandise marketing manager jobs

   Now it's time to start searching for a merchandise marketing manager job. Consider the tips below for a successful job search:

   1. Browse job boards for relevant postings
   2. Consult your professional network
   3. Reach out to companies you're interested in working for directly
   4. Watch out for job scams