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The differences between merchandisers and merchants can be seen in a few details. Each job has different responsibilities and duties. Additionally, a merchant has an average salary of $74,999, which is higher than the $31,051 average annual salary of a merchandiser.
The top three skills for a merchandiser include customer service, PET and pallets. The most important skills for a merchant are product development, gross margin, and market trends.
| Merchandiser | Merchant | |
| Yearly salary | $31,051 | $74,999 |
| Hourly rate | $14.93 | $36.06 |
| Growth rate | 1% | - |
| Number of jobs | 109,447 | 15,395 |
| Job satisfaction | 4.4 | - |
| Most common degree | Bachelor's Degree, 33% | Bachelor's Degree, 57% |
| Average age | 38 | 41 |
| Years of experience | - | - |
Merchandisers are employees working for a retail company. Merchandisers are mainly responsible for the store's products. They curate products that are in line with the store's branding. Merchandisers create purchase requisitions and, upon receipt of the products, create displays that would attract the customers. They also ensure that the inventory of the store is well-stocked. Merchandisers should be up to date with current market trends. They should also be familiar with what customers need and want. It is important for merchandisers to know their company's branding by heart. Merchandisers should be able to create good relationships with vendors as well so that their store may be chosen for special promotions.
A merchant is responsible for selling goods and services for an organization to generate revenues by reaching out to existing and potential customers and discuss the products' features. Merchants must have extensive knowledge of the goods offered by the company to be able to respond to customers' inquiries and concerns accurately. They also maintain the adequacy of inventory for store orders, create purchase requests, and analyze sales performance. A merchant coordinates with the sales and marketing team to develop efficient promotional strategies and increase brand awareness on public platforms.
Merchandisers and merchants have different pay scales, as shown below.
| Merchandiser | Merchant | |
| Average salary | $31,051 | $74,999 |
| Salary range | Between $24,000 And $39,000 | Between $47,000 And $119,000 |
| Highest paying City | Richmond, CA | San Francisco, CA |
| Highest paying state | Alaska | California |
| Best paying company | Microsoft | Levi Strauss & Co. |
| Best paying industry | Education | Finance |
There are a few differences between a merchandiser and a merchant in terms of educational background:
| Merchandiser | Merchant | |
| Most common degree | Bachelor's Degree, 33% | Bachelor's Degree, 57% |
| Most common major | Business | Business |
| Most common college | - | Stanford University |
Here are the differences between merchandisers' and merchants' demographics:
| Merchandiser | Merchant | |
| Average age | 38 | 41 |
| Gender ratio | Male, 58.0% Female, 42.0% | Male, 42.1% Female, 57.9% |
| Race ratio | Black or African American, 9.8% Unknown, 5.6% Hispanic or Latino, 19.7% Asian, 6.4% White, 57.4% American Indian and Alaska Native, 1.0% | Black or African American, 8.5% Unknown, 5.2% Hispanic or Latino, 23.3% Asian, 7.4% White, 55.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 6% | 7% |