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The differences between merchandisers and promoters can be seen in a few details. Each job has different responsibilities and duties. Additionally, a promoter has an average salary of $37,603, which is higher than the $31,051 average annual salary of a merchandiser.
The top three skills for a merchandiser include customer service, PET and pallets. The most important skills for a promoter are customer service, facebook, and windows.
| Merchandiser | Promoter | |
| Yearly salary | $31,051 | $37,603 |
| Hourly rate | $14.93 | $18.08 |
| Growth rate | 1% | - |
| Number of jobs | 109,447 | 12,975 |
| Job satisfaction | 4.4 | - |
| Most common degree | Bachelor's Degree, 33% | Bachelor's Degree, 67% |
| Average age | 38 | 45 |
| Years of experience | - | - |
Merchandisers are employees working for a retail company. Merchandisers are mainly responsible for the store's products. They curate products that are in line with the store's branding. Merchandisers create purchase requisitions and, upon receipt of the products, create displays that would attract the customers. They also ensure that the inventory of the store is well-stocked. Merchandisers should be up to date with current market trends. They should also be familiar with what customers need and want. It is important for merchandisers to know their company's branding by heart. Merchandisers should be able to create good relationships with vendors as well so that their store may be chosen for special promotions.
Promoters are responsible for the demonstration of the products they offer, highlighting its features and responding to the customers' inquiries and concerns. A promoter should have excellent communication and marketing skills to persuade existing and potential customers to buy the products or services. They must also be able to negotiate well, especially on the pricing and product warranty. Promoters also assist in marketing promotional offers and special discounts, as well as joining in various events for product endorsements. They record transactions accurately, process payments, and request a new batch of stocks as needed.
Merchandisers and promoters have different pay scales, as shown below.
| Merchandiser | Promoter | |
| Average salary | $31,051 | $37,603 |
| Salary range | Between $24,000 And $39,000 | Between $25,000 And $55,000 |
| Highest paying City | Richmond, CA | San Francisco, CA |
| Highest paying state | Alaska | New York |
| Best paying company | Microsoft | HP |
| Best paying industry | Education | Finance |
There are a few differences between a merchandiser and a promoter in terms of educational background:
| Merchandiser | Promoter | |
| Most common degree | Bachelor's Degree, 33% | Bachelor's Degree, 67% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between merchandisers' and promoters' demographics:
| Merchandiser | Promoter | |
| Average age | 38 | 45 |
| Gender ratio | Male, 58.0% Female, 42.0% | Male, 43.9% Female, 56.1% |
| Race ratio | Black or African American, 9.8% Unknown, 5.6% Hispanic or Latino, 19.7% Asian, 6.4% White, 57.4% American Indian and Alaska Native, 1.0% | Black or African American, 15.5% Unknown, 7.7% Hispanic or Latino, 20.2% Asian, 5.9% White, 50.5% American Indian and Alaska Native, 0.3% |
| LGBT Percentage | 6% | 7% |