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Merchandiser vs sales associate

The differences between merchandisers and sales associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a sales associate has an average salary of $32,167, which is higher than the $31,051 average annual salary of a merchandiser.

The top three skills for a merchandiser include customer service, PET and pallets. The most important skills for a sales associate are customer service, sales floor, and cash handling.

Merchandiser vs sales associate overview

MerchandiserSales Associate
Yearly salary$31,051$32,167
Hourly rate$14.93$15.46
Growth rate1%-
Number of jobs109,447579,849
Job satisfaction4.4-
Most common degreeBachelor's Degree, 33%Bachelor's Degree, 38%
Average age3841
Years of experience--

What does a merchandiser do?

Merchandisers are employees working for a retail company. Merchandisers are mainly responsible for the store's products. They curate products that are in line with the store's branding. Merchandisers create purchase requisitions and, upon receipt of the products, create displays that would attract the customers. They also ensure that the inventory of the store is well-stocked. Merchandisers should be up to date with current market trends. They should also be familiar with what customers need and want. It is important for merchandisers to know their company's branding by heart. Merchandisers should be able to create good relationships with vendors as well so that their store may be chosen for special promotions.

What does a sales associate do?

Sales associates are responsible for promoting the company's goods or services. They are expected to provide exceptional customer service to prospective buyers. They should be familiar with all features of the company's products or services so that they can answer the customers' inquiries. Sales associates also assist customers in processing their checkouts, refunds, returns, and other needs. They should be customer-oriented, and they should have great communication skills. They should know how to sell their products or services to customers. They are considered the company's representatives on the ground.

Merchandiser vs sales associate salary

Merchandisers and sales associates have different pay scales, as shown below.

MerchandiserSales Associate
Average salary$31,051$32,167
Salary rangeBetween $24,000 And $39,000Between $21,000 And $47,000
Highest paying CityRichmond, CANew York, NY
Highest paying stateAlaskaNew York
Best paying companyMicrosoftBarclays
Best paying industryEducationManufacturing

Differences between merchandiser and sales associate education

There are a few differences between a merchandiser and a sales associate in terms of educational background:

MerchandiserSales Associate
Most common degreeBachelor's Degree, 33%Bachelor's Degree, 38%
Most common majorBusinessBusiness
Most common college--

Merchandiser vs sales associate demographics

Here are the differences between merchandisers' and sales associates' demographics:

MerchandiserSales Associate
Average age3841
Gender ratioMale, 58.0% Female, 42.0%Male, 38.4% Female, 61.6%
Race ratioBlack or African American, 9.8% Unknown, 5.6% Hispanic or Latino, 19.7% Asian, 6.4% White, 57.4% American Indian and Alaska Native, 1.0%Black or African American, 10.6% Unknown, 5.1% Hispanic or Latino, 21.4% Asian, 6.9% White, 55.4% American Indian and Alaska Native, 0.6%
LGBT Percentage6%7%

Differences between merchandiser and sales associate duties and responsibilities

Merchandiser example responsibilities.

  • Consult customers on Scotts products and educate them concerning the advantage and benefits over competitive products.
  • Manage jewelry stock and inventory balances accurately.
  • Manage backroom/stock room inventory by organizing pallets, stacking and storing product inventory.
  • Google Adwords, SEO, etc.
  • Carry items up and down ladders.
  • Climb and work on ladders frequently.
  • Show more

Sales associate example responsibilities.

  • Supervise women's department, manage jewelry department, assist customers on finalizing purchases
  • Gain experience with credit cards, mathematics, as well as customer service.
  • Utilize forklift, order picker reach truck, electric ladder, or roll ladders to transfer merchandise to the sales floor.
  • Create Facebook page for Ohco Import/Export division.
  • Increase sales by upselling products and follow up sales calls.
  • Assist customers with the purchase of the perfect piece of jewelry
  • Show more

Merchandiser vs sales associate skills

Common merchandiser skills
  • Customer Service, 20%
  • PET, 8%
  • Pallets, 5%
  • Back Room, 5%
  • POS, 5%
  • Sales Floor, 4%
Common sales associate skills
  • Customer Service, 15%
  • Sales Floor, 13%
  • Cash Handling, 9%
  • Retail Sales, 9%
  • Loss Prevention, 7%
  • Basic Math, 5%

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