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The average salary for a merchandiser, sales is approximately $31,662 per year or about $15 per hour. This figure can fluctuate based on various factors including years of experience, geographic location, and the specific industry segment. For instance, entry-level positions typically offer lower salaries, while seasoned professionals can earn significantly more.
Analyzing salary data by state reveals that some regions offer higher compensation for merchandisers. For example, states with a robust retail presence often have more competitive salaries. Understanding these geographical nuances is essential for job seekers aiming to maximize their earning potential.
Experience plays a crucial role in salary determination. Entry-level merchandisers might start at lower pay, while those with several years in the field can expect to see increases, sometimes exceeding $45,000 annually in high-demand areas.
Merchandisers with a strong performance record may have opportunities for advancement into managerial roles, significantly boosting their income potential. Continuous skill development and networking within the industry can further enhance career prospects.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level merchandiser, sales | $25,300 | $12.18 |
| Mid-level merchandiser, sales | $32,600 | $15.69 |
| Senior-level merchandiser, sales | $52,100 | $25.06 |
The average merchandiser, sales salary in Washington, New Hampshire, and Maine are the highest in the U.S. The lowest average merchandiser, sales salary states are South Carolina, Louisiana, and Florida.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New Hampshire | $38,765 | $18.64 |
| 2 | Maine | $38,573 | $18.54 |
| 3 | Minnesota | $37,044 | $17.81 |
| 4 | North Dakota | $33,108 | $15.92 |
| 5 | Kentucky | $30,370 | $14.60 |
| 6 | Washington | $40,004 | $19.23 |
| 7 | Massachusetts | $35,308 | $16.98 |
| 8 | Ohio | $30,173 | $14.51 |
| 9 | Virginia | $34,017 | $16.35 |
| 10 | New Jersey | $33,533 | $16.12 |
| 11 | Wyoming | $31,768 | $15.27 |
| 12 | New York | $32,640 | $15.69 |
| 13 | Wisconsin | $30,290 | $14.56 |
| 14 | Kansas | $30,364 | $14.60 |
| 15 | Iowa | $30,141 | $14.49 |
| 16 | Illinois | $31,735 | $15.26 |
| 17 | Colorado | $32,184 | $15.47 |
| 18 | Connecticut | $32,093 | $15.43 |
| 19 | South Dakota | $31,296 | $15.05 |
| 20 | Idaho | $31,026 | $14.92 |
| 21 | Maryland | $33,394 | $16.05 |
| 22 | Utah | $29,760 | $14.31 |
| 23 | Oregon | $31,832 | $15.30 |
| 24 | Michigan | $28,470 | $13.69 |
| 25 | Indiana | $29,228 | $14.05 |
| 26 | North Carolina | $29,221 | $14.05 |
| 27 | Pennsylvania | $28,416 | $13.66 |
| 28 | Tennessee | $27,563 | $13.25 |
| 29 | Alaska | $32,425 | $15.59 |
| 30 | Vermont | $29,403 | $14.14 |
| 31 | Missouri | $29,211 | $14.04 |
| 32 | Oklahoma | $27,498 | $13.22 |
| 33 | Arizona | $30,079 | $14.46 |
| 34 | California | $32,021 | $15.39 |
| 35 | Nebraska | $28,888 | $13.89 |
| 36 | Arkansas | $26,782 | $12.88 |
| 37 | District of Columbia | $30,772 | $14.79 |
| 38 | Rhode Island | $27,351 | $13.15 |
| 39 | Montana | $27,468 | $13.21 |
| 40 | West Virginia | $20,412 | $9.81 |
| 41 | South Carolina | $22,400 | $10.77 |
| 42 | Georgia | $27,267 | $13.11 |
| 43 | Mississippi | $20,069 | $9.65 |
| 44 | Louisiana | $21,642 | $10.40 |
| 45 | Texas | $23,492 | $11.29 |
| 46 | Alabama | $26,038 | $12.52 |
| 47 | Florida | $21,076 | $10.13 |
| 48 | New Mexico | $26,324 | $12.66 |
| 49 | Nevada | $26,754 | $12.86 |
| 50 | Delaware | $24,548 | $11.80 |
| 51 | Hawaii | $20,398 | $9.81 |
The highest-paying cities for merchandisers, sales are Seattle, WA, Moorhead, MN, and Attleboro, MA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Seattle, WA | $40,163 | $19.31 |
| 2 | Moorhead, MN | $37,401 | $17.98 |
| 3 | Attleboro, MA | $35,437 | $17.04 |
| 4 | Alexandria, VA | $34,621 | $16.64 |
| 5 | Rohnert Park, CA | $33,780 | $16.24 |
| 6 | Baltimore, MD | $33,502 | $16.11 |
| 7 | Syracuse, NY | $32,813 | $15.78 |
| 8 | Denver, CO | $32,229 | $15.49 |
| 9 | Farmington, CT | $32,124 | $15.44 |
| 10 | Springfield, OR | $32,025 | $15.40 |
| 11 | Chicago, IL | $31,887 | $15.33 |
| 12 | Washington, DC | $30,740 | $14.78 |
| 13 | Milwaukee, WI | $30,285 | $14.56 |
| 14 | Clearfield, UT | $29,845 | $14.35 |
| 15 | Springfield, MO | $28,694 | $13.80 |
| 16 | Missoula, MT | $27,616 | $13.28 |
| 17 | Spring Hill, TN | $27,553 | $13.25 |
| 18 | Atlanta, GA | $27,446 | $13.20 |
| 19 | Madison, AL | $26,647 | $12.81 |
| 20 | Austin, TX | $23,377 | $11.24 |
A merchandiser, sales's salary ranges from $24,000 a year at the 10th percentile to $41,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $41,000 | $3,417 | $20 |
| 75th Percentile | $36,000 | $3,000 | $17 |
| Average | $31,662 | $2,639 | $15 |
| 25th Percentile | $27,000 | $2,250 | $13 |
| 10th Percentile | $24,000 | $2,000 | $12 |
The highest paying types of merchandisers, sales are sales trainer, sales specialist, and associate sales representative.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Sales Trainer | $74,457 | $6,205 | $35.80 | 112,599 |
| Sales Clerk | $25,739 | $2,145 | $12.37 | 372,651 |
| Route Sales Person | $48,692 | $4,058 | $23.41 | 45,109 |
| Retail Sales Merchandiser | $39,721 | $3,310 | $19.10 | 155,213 |
| Merchandising Representative | $32,303 | $2,692 | $15.53 | 351,931 |
| Driver/Merchandiser | $30,416 | $2,535 | $14.62 | 157,130 |
Top companies hiring merchandisers, sales now:
Merchandiser, sales salaries at Community Coffee and Post Holdings are the highest-paying according to our most recent salary estimates. In addition, the average merchandiser, sales salary at companies like National Beverage and Hormel Foods are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Community Coffee | $39,729 | $19.10 |
| 2 | Post Holdings | $38,661 | $18.59 |
| 3 | National Beverage | $36,150 | $17.38 |
| 4 | Hormel Foods | $35,785 | $17.20 |
| 5 | CHS | $35,424 | $17.03 |
| 6 | The Coca-Cola Company | $35,367 | $17.00 |
| 7 | KeHE | $35,279 | $16.96 |
| 8 | Power Distributing | $34,905 | $16.78 |
| 9 | HintMD | $33,209 | $15.97 |
| 10 | Core-Mark International | $32,915 | $15.82 |
| 11 | Vita | $32,876 | $15.81 |
| 12 | Blue Crew Holdings LLC | $32,876 | $15.81 |
| 13 | Michaels Autos | $32,876 | $15.81 |
| 14 | CoStar Group | $32,818 | $15.78 |
| 15 | Crescent Crown | $32,715 | $15.73 |
| 16 | Southern Glazer's | $32,544 | $15.65 |
| 17 | Red Bull | $32,100 | $15.43 |
| 18 | Breakthru Beverage Group | $32,035 | $15.40 |
| 19 | Grey Eagle Distributors | $31,708 | $15.24 |
| 20 | Adecco | $31,698 | $15.24 |
The average merchandiser, sales salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Education | $39,538 | $19.01 |
| 2 | Manufacturing | $32,528 | $15.64 |
| 3 | Hospitality | $32,462 | $15.61 |
| 4 | Retail | $31,957 | $15.36 |
| 5 | Professional | $31,513 | $15.15 |
The average merchandiser, sales salary has risen by $4,351 over the last ten years. In 2014, the average merchandiser, sales earned $27,311 annually, but today, they earn $31,662 a year. That works out to a 9% change in pay for merchandisers, sales over the last decade.
Compare merchandiser, sales salaries for cities or states with the national average over time.
Compare merchandiser, sales salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $31,700 | $15.22 | +3.4% |
| 2024 | $30,600 | $14.70 | +2.4% |
| 2023 | $29,800 | $14.35 | +2.6% |
| 2022 | $29,100 | $13.97 | -0.3% |
| 2021 | $29,100 | $14.01 | +2.5% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| The Coca-Cola Company | Sales Merchandiser | Bismarck, ND | 06/30/2025 | $39,653 |
| The Coca-Cola Company | Sales Merchandiser | Moorhead, MN | 06/30/2025 | $39,653 |
| The Coca-Cola Company | Sales Merchandiser | Billings, MT | 06/30/2025 | $37,566 |
| The Coca-Cola Company | Sales Merchandiser | Pinedale, WY | 06/30/2025 | $37,566 |
| Kehe Food Distributors | Merchandiser/Sales Solutions | Yonkers, NY | 06/28/2025 | $39,736 |
| Southern Glazer's Wine and Spirits, LLC | Sales Merchandiser | Minneapolis, MN | 06/28/2025 | $41,740 |
| Coca-Cola Bottling Co. Consolidated | Sales Merchandiser | Rehoboth Beach, DE | 06/27/2025 | $44,000 |
| Msccn | Sales Merchandiser | Mooresville, NC | 06/26/2025 | $44,554 |
| Coca-Cola Bottling Co. Consolidated | Sales Merchandiser | Columbia, MD | 06/25/2025 | $50,000 |
| Coca-Cola Bottling Co. Consolidated | Sales Merchandiser | Charlotte, NC | 06/23/2025 | $44,554 |
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