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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
Average Length of Employment
Top Careers Before Merchandising Director
Top Careers After Merchandising Director
Hispanic or Latino7.6%
Black or African American0.4%
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Fashion Institute of Technology20.2%
Michigan State University7.0%
University of Phoenix6.2%
Ohio State University3.9%
New York University3.9%
University of Massachusetts Amherst3.9%
University of Arkansas, Fayetteville3.9%
University of St. Thomas (Minnesota)3.9%
Central Michigan University3.9%
University of Arizona3.9%
University of Alabama3.1%
Appalachian State University3.1%
University of Wisconsin Extension3.1%
Wake Forest University3.1%
University of Wisconsin - Stout3.1%
Unfortunately we don’t have enough data for this section.
|Job Title||Company||Location||Start Date||Salary|
|Director, Merchandising||Levi Strauss & Co.||San Francisco, CA||Jan 20, 2014||$217,382|
|Merchandising Director||VF Sportswear, Inc.||New York, NY||Aug 10, 2015||$193,084|
|Merchandising Director||VF Sportswear, Inc.||New York, NY||Sep 04, 2015||$185,657|
|Director Merchandise Cost Optimization||True Value Company||Chicago, IL||Jun 13, 2016||$181,500|
|Director of Merchandising, Menswear||Belstaff USA Corp.||New York, NY||Apr 16, 2012||$180,000|
|Director of Merchandising||VF Sportswear, Inc.||New York, NY||Aug 10, 2012||$175,000|
|Director of Merchandising||H Company Holdings LLC||New York, NY||Jun 28, 2010||$170,000|
|North America Category Merchandising Director, NIK||NIKE USA, Inc.||Beaverton, OR||Nov 18, 2013||$165,000|
|Director, Promotions & Merchandising||Coty Inc.||New York, NY||May 11, 2015||$160,000|
|Strategic Merchandising Director||Sephora USA, Inc.||San Francisco, CA||Sep 11, 2013||$152,000 -
|Director of Merchandising||Jinny Beauty Supply Co. Inc.||Niles, IL||Oct 01, 2011||$150,055|
|Director, Merchandising||Ralph Lauren Corporation||New York, NY||Feb 03, 2012||$150,000 -
|Director of Strategic Merchandising & Store Planni||Delia*, Inc.||New York, NY||Jun 01, 2011||$150,000|
|Director of Merchandising||Jinny Beauty Supply Co., Inc.||Niles, IL||Sep 18, 2011||$149,552|
|Category Merchandising Director, NSW Football-Nort||NIKE USA, Inc.||Beaverton, OR||Dec 05, 2013||$148,990|
|Category Merchandising Director, NSW Football-Nort||NIKE USA, Inc.||Beaverton, OR||Oct 25, 2013||$148,990|
|Director of Merchandising||DVF Studio LLC||New York, NY||Jul 30, 2014||$145,000|
|Director, DMM-West ELM Merchandising||Williams-Sonoma, Inc.||New York, NY||Jul 16, 2014||$144,560 -
|Category Merchandising Director, NSW Football-Nort||NIKE, Inc.||Beaverton, OR||Dec 05, 2013||$144,300|
|Director, Merchandising||Giorgio Armani Corporation||New York, NY||Mar 12, 2012||$140,000|
|Director of Design and Merchandising, North Americ||Pure Elements Clothing Co., Inc.||New York, NY||Oct 01, 2012||$125,000|
|Strategic Merchandising Director||Sephora USA, Inc.||San Francisco, CA||Sep 03, 2013||$120,000 -
|Merchandising Director||Ocusun, LLC||Novato, CA||Sep 29, 2015||$120,000|
|Director of Meat Merchandising||The Golub Corporation||Schenectady, NY||Jul 25, 2011||$120,000|
|Director of Buying and Merchandising||Makers Row Inc.||New York, NY||Jun 15, 2015||$120,000|
|Director of Strategic Merchandising & Store Planni||Delia*, Inc.||New York, NY||Jun 01, 2011||$112,029|
|Merchandising Director||Ocusun, LLC||Novato, CA||Nov 09, 2016||$109,595 -
|Director, Merchandise Planning||FAB.Com, Inc.||New York, NY||Mar 04, 2013||$105,000|
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