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The differences between merchandising directors and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a merchandising director and a marketing vice president. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $145,282 average annual salary of a merchandising director.
The top three skills for a merchandising director include apparel, gross margin and direct reports. The most important skills for a marketing vice president are digital marketing, analytics, and marketing campaigns.
| Merchandising Director | Marketing Vice President | |
| Yearly salary | $145,282 | $177,188 |
| Hourly rate | $69.85 | $85.19 |
| Growth rate | 10% | 10% |
| Number of jobs | 81,434 | 111,356 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A merchandising director is in charge of spearheading and streamlining merchandising strategies, including promotion and branding. Using their expertise and experience, they conceptualize plans with fellow directors and managers, perform extensive research and analysis, gather and analyze data, set goals and guidelines, establish budgets and schedules, and build positive relationships with external business partners. Moreover, as a merchandising director, they must lead and encourage the workforce to reach goals while implementing the company's policies and regulations.
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
Merchandising directors and marketing vice presidents have different pay scales, as shown below.
| Merchandising Director | Marketing Vice President | |
| Average salary | $145,282 | $177,188 |
| Salary range | Between $103,000 And $203,000 | Between $121,000 And $258,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Nevada | Oregon |
| Best paying company | Coty | Coty |
| Best paying industry | - | Retail |
There are a few differences between a merchandising director and a marketing vice president in terms of educational background:
| Merchandising Director | Marketing Vice President | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between merchandising directors' and marketing vice presidents' demographics:
| Merchandising Director | Marketing Vice President | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.9% Female, 46.1% | Male, 64.4% Female, 35.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |