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Merchandising director vs merchandising manager

The differences between merchandising directors and merchandising managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a merchandising director and a merchandising manager. Additionally, a merchandising director has an average salary of $145,282, which is higher than the $86,346 average annual salary of a merchandising manager.

The top three skills for a merchandising director include apparel, gross margin and direct reports. The most important skills for a merchandising manager are sales floor, POS, and apparel.

Merchandising director vs merchandising manager overview

Merchandising DirectorMerchandising Manager
Yearly salary$145,282$86,346
Hourly rate$69.85$41.51
Growth rate10%10%
Number of jobs81,434268,577
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 65%
Average age3939
Years of experience1010

What does a merchandising director do?

A merchandising director is in charge of spearheading and streamlining merchandising strategies, including promotion and branding. Using their expertise and experience, they conceptualize plans with fellow directors and managers, perform extensive research and analysis, gather and analyze data, set goals and guidelines, establish budgets and schedules, and build positive relationships with external business partners. Moreover, as a merchandising director, they must lead and encourage the workforce to reach goals while implementing the company's policies and regulations.

What does a merchandising manager do?

A merchandising manager is responsible for supervising stock inventories, retail pricing, and managing product displays by analyzing customer preferences through researching the current market trends that would improve the store's sales condition and achieve profitability goals. Merchandising managers negotiate with reliable third-party vendors, minimizing costs without compromising the quality of the products. They also assist with planning floor layouts for store visuals that would attract customers and marketing promotional offers and special discounts to increase more revenues.

Merchandising director vs merchandising manager salary

Merchandising directors and merchandising managers have different pay scales, as shown below.

Merchandising DirectorMerchandising Manager
Average salary$145,282$86,346
Salary rangeBetween $103,000 And $203,000Between $64,000 And $116,000
Highest paying CitySeattle, WAWoonsocket, RI
Highest paying stateNevadaRhode Island
Best paying companyCotyRoku
Best paying industry-Retail

Differences between merchandising director and merchandising manager education

There are a few differences between a merchandising director and a merchandising manager in terms of educational background:

Merchandising DirectorMerchandising Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 65%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Merchandising director vs merchandising manager demographics

Here are the differences between merchandising directors' and merchandising managers' demographics:

Merchandising DirectorMerchandising Manager
Average age3939
Gender ratioMale, 53.9% Female, 46.1%Male, 47.7% Female, 52.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between merchandising director and merchandising manager duties and responsibilities

Merchandising director example responsibilities.

  • Manage and train associates on shop operations including customer service standards, checking in merchandise, operating QuickBooks POS.
  • Lead website development committee, including RFP development, ROI analysis, marketing, brand-enhancement strategies, and back-end integration solutions.
  • Input all merchandise information in to AS400.
  • Identify, negotiate, purchase and implement new POS software systems.
  • Develop comprehensive marketing plan including print and digital, utilizing negotiate funding to support events and driving additional revenue and margin.
  • Set annual and semi-annual ROI, sales, margin, and turn goals for all divisions in the company.
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Merchandising manager example responsibilities.

  • Manage and plan ROI, CPC and bid management on external online shopping sites.
  • Manage hardware, plumbing, kitchen and bath, kitchen design, and night operations.
  • Create all marketing materials (paper/media), organize logistics of readings, manage financials.
  • Manage merchandising for lumber, building materials, paint, hardware, plumbing, electrical, and the garden department.
  • Lead website development committee, including RFP development, ROI analysis, marketing, brand-enhancement strategies, and back-end integration solutions.
  • Manage creative development and production of indirect channel POS fixtures creating brand consistency
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Merchandising director vs merchandising manager skills

Common merchandising director skills
  • Apparel, 9%
  • Gross Margin, 8%
  • Direct Reports, 5%
  • Product Development, 5%
  • Product Categories, 4%
  • Merchandise Sales, 4%
Common merchandising manager skills
  • Sales Floor, 10%
  • POS, 9%
  • Apparel, 7%
  • Pallets, 6%
  • Merchandise Presentation, 5%
  • Drive Sales, 5%

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