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Merchandising director vs senior director

The differences between merchandising directors and senior directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a merchandising director and a senior director. Additionally, a senior director has an average salary of $152,047, which is higher than the $145,282 average annual salary of a merchandising director.

The top three skills for a merchandising director include apparel, gross margin and direct reports. The most important skills for a senior director are healthcare, analytics, and patients.

Merchandising director vs senior director overview

Merchandising DirectorSenior Director
Yearly salary$145,282$152,047
Hourly rate$69.85$73.10
Growth rate10%10%
Number of jobs81,434131,871
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 69%
Average age3939
Years of experience1010

What does a merchandising director do?

A merchandising director is in charge of spearheading and streamlining merchandising strategies, including promotion and branding. Using their expertise and experience, they conceptualize plans with fellow directors and managers, perform extensive research and analysis, gather and analyze data, set goals and guidelines, establish budgets and schedules, and build positive relationships with external business partners. Moreover, as a merchandising director, they must lead and encourage the workforce to reach goals while implementing the company's policies and regulations.

What does a senior director do?

Senior directors are the top management who manage the overall corporate structure of a brand. These executives take responsibility for the planning, operations, and profitability of the company. They direct and control all the functions of businesses. Their jobs cover the advertising, marketing, sales, and promotions of products and services. They are the people behind the tactical and strategic management of every asset of the enterprise through different programs.

Merchandising director vs senior director salary

Merchandising directors and senior directors have different pay scales, as shown below.

Merchandising DirectorSenior Director
Average salary$145,282$152,047
Salary rangeBetween $103,000 And $203,000Between $105,000 And $219,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateNevadaCalifornia
Best paying companyCotyApple
Best paying industry-Pharmaceutical

Differences between merchandising director and senior director education

There are a few differences between a merchandising director and a senior director in terms of educational background:

Merchandising DirectorSenior Director
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 69%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Merchandising director vs senior director demographics

Here are the differences between merchandising directors' and senior directors' demographics:

Merchandising DirectorSenior Director
Average age3939
Gender ratioMale, 53.9% Female, 46.1%Male, 66.6% Female, 33.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between merchandising director and senior director duties and responsibilities

Merchandising director example responsibilities.

  • Manage and train associates on shop operations including customer service standards, checking in merchandise, operating QuickBooks POS.
  • Lead website development committee, including RFP development, ROI analysis, marketing, brand-enhancement strategies, and back-end integration solutions.
  • Input all merchandise information in to AS400.
  • Identify, negotiate, purchase and implement new POS software systems.
  • Develop comprehensive marketing plan including print and digital, utilizing negotiate funding to support events and driving additional revenue and margin.
  • Set annual and semi-annual ROI, sales, margin, and turn goals for all divisions in the company.
  • Show more

Senior director example responsibilities.

  • Lead the expansion for support of public sector business in EMEA and APAC.
  • Create and deliver pitch decks, while being task with managing RFP responses.
  • Organize scrum certification training, lead departmental reorganization around scrum teams and act as scrum coach.
  • Lead assessment, design, and implementation of operational governance capabilities for the EMEA & ASIA regions.
  • Manage ongoing ITIL certification program for UK operations as required by government regulation.
  • Help project managers understand financial responsibilities and lead them in increase product delivery and ROI.
  • Show more

Merchandising director vs senior director skills

Common merchandising director skills
  • Apparel, 9%
  • Gross Margin, 8%
  • Direct Reports, 5%
  • Product Development, 5%
  • Product Categories, 4%
  • Merchandise Sales, 4%
Common senior director skills
  • Healthcare, 6%
  • Analytics, 6%
  • Patients, 6%
  • Portfolio, 5%
  • Oversight, 5%
  • Project Management, 5%

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