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The differences between merchandising directors and senior vice presidents of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a merchandising director and a senior vice president of marketing. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $145,282 average annual salary of a merchandising director.
The top three skills for a merchandising director include apparel, gross margin and direct reports. The most important skills for a senior vice president of marketing are digital marketing, analytics, and business strategy.
| Merchandising Director | Senior Vice President Of Marketing | |
| Yearly salary | $145,282 | $200,351 |
| Hourly rate | $69.85 | $96.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 81,434 | 111,445 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A merchandising director is in charge of spearheading and streamlining merchandising strategies, including promotion and branding. Using their expertise and experience, they conceptualize plans with fellow directors and managers, perform extensive research and analysis, gather and analyze data, set goals and guidelines, establish budgets and schedules, and build positive relationships with external business partners. Moreover, as a merchandising director, they must lead and encourage the workforce to reach goals while implementing the company's policies and regulations.
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Merchandising directors and senior vice presidents of marketing have different pay scales, as shown below.
| Merchandising Director | Senior Vice President Of Marketing | |
| Average salary | $145,282 | $200,351 |
| Salary range | Between $103,000 And $203,000 | Between $121,000 And $330,000 |
| Highest paying City | Seattle, WA | Waltham, MA |
| Highest paying state | Nevada | Massachusetts |
| Best paying company | Coty | Audubon Nature Institute |
| Best paying industry | - | Manufacturing |
There are a few differences between a merchandising director and a senior vice president of marketing in terms of educational background:
| Merchandising Director | Senior Vice President Of Marketing | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between merchandising directors' and senior vice presidents of marketing' demographics:
| Merchandising Director | Senior Vice President Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.9% Female, 46.1% | Male, 66.4% Female, 33.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |