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The Merchandising Director position commands an average salary of $145,282 per year. This figure reflects the growing demand for skilled professionals who can effectively manage product offerings and drive sales strategies. In addition to the base salary, many companies offer bonuses and benefits that can enhance overall compensation.
Several factors influence the salary of a Merchandising Director:
Additionally, understanding the salary landscape helps professionals negotiate better pay and seek opportunities that align with their career goals. By considering these factors, Merchandising Directors can gain insight into their earning potential and make informed decisions about their career trajectories.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level merchandising director | $108,000 | $51.85 |
| Mid-level merchandising director | $115,000 | $55.38 |
| Senior-level merchandising director | $262,000 | $125.98 |
The average merchandising director salary in Nevada, Washington, and Oregon are the highest in the U.S. The lowest average merchandising director salary states are Indiana, Mississippi, and Illinois.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Oregon | $173,207 | $83.27 |
| 2 | Louisiana | $148,120 | $71.21 |
| 3 | Washington | $176,222 | $84.72 |
| 4 | Nevada | $176,556 | $84.88 |
| 5 | Utah | $148,917 | $71.59 |
| 6 | Massachusetts | $146,773 | $70.56 |
| 7 | Rhode Island | $139,131 | $66.89 |
| 8 | Alaska | $163,982 | $78.84 |
| 9 | California | $149,247 | $71.75 |
| 10 | Texas | $140,006 | $67.31 |
| 11 | Michigan | $140,333 | $67.47 |
| 12 | New Jersey | $139,635 | $67.13 |
| 13 | Wisconsin | $136,443 | $65.60 |
| 14 | New York | $139,374 | $67.01 |
| 15 | Idaho | $138,369 | $66.52 |
| 16 | New Hampshire | $134,532 | $64.68 |
| 17 | Connecticut | $135,589 | $65.19 |
| 18 | Pennsylvania | $130,823 | $62.90 |
| 19 | Arizona | $136,754 | $65.75 |
| 20 | Ohio | $131,828 | $63.38 |
| 21 | Vermont | $133,616 | $64.24 |
| 22 | Minnesota | $135,354 | $65.07 |
| 23 | Virginia | $136,689 | $65.72 |
| 24 | Arkansas | $128,622 | $61.84 |
| 25 | Hawaii | $148,891 | $71.58 |
| 26 | Maine | $136,074 | $65.42 |
| 27 | Montana | $133,668 | $64.26 |
| 28 | North Carolina | $129,817 | $62.41 |
| 29 | Tennessee | $129,210 | $62.12 |
| 30 | New Mexico | $135,135 | $64.97 |
| 31 | District of Columbia | $130,348 | $62.67 |
| 32 | Kentucky | $129,627 | $62.32 |
| 33 | Alabama | $122,152 | $58.73 |
| 34 | Maryland | $130,765 | $62.87 |
| 35 | Oklahoma | $120,598 | $57.98 |
| 36 | Mississippi | $119,943 | $57.66 |
| 37 | North Dakota | $127,538 | $61.32 |
| 38 | Iowa | $127,544 | $61.32 |
| 39 | Georgia | $122,875 | $59.07 |
| 40 | South Dakota | $124,616 | $59.91 |
| 41 | South Carolina | $123,685 | $59.46 |
| 42 | Nebraska | $120,919 | $58.13 |
| 43 | Illinois | $119,434 | $57.42 |
| 44 | West Virginia | $122,157 | $58.73 |
| 45 | Wyoming | $120,754 | $58.05 |
| 46 | Colorado | $123,531 | $59.39 |
| 47 | Missouri | $122,560 | $58.92 |
| 48 | Delaware | $116,610 | $56.06 |
| 49 | Indiana | $120,271 | $57.82 |
| 50 | Florida | $110,814 | $53.28 |
| 51 | Kansas | $117,874 | $56.67 |
The highest-paying cities for merchandising directors are Seattle, WA, Beaverton, OR, and Novato, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Seattle, WA | $184,035 | $88.48 |
| 2 | Beaverton, OR | $178,792 | $85.96 |
| 3 | Novato, CA | $158,393 | $76.15 |
| 4 | Lehi, UT | $150,519 | $72.36 |
| 5 | Waltham, MA | $147,197 | $70.77 |
| 6 | Yonkers, NY | $139,743 | $67.18 |
| 7 | Dallas, TX | $139,527 | $67.08 |
| 8 | Racine, WI | $136,520 | $65.63 |
| 9 | Eden Prairie, MN | $135,319 | $65.06 |
| 10 | Stamford, CT | $134,969 | $64.89 |
| 11 | Bethesda, MD | $130,529 | $62.75 |
| 12 | Pittsburgh, PA | $129,325 | $62.18 |
| 13 | Bowling Green, KY | $128,377 | $61.72 |
| 14 | Bentonville, AR | $128,229 | $61.65 |
| 15 | Des Moines, IA | $126,925 | $61.02 |
| 16 | Broomfield, CO | $123,264 | $59.26 |
| 17 | Atlanta, GA | $123,089 | $59.18 |
| 18 | Florence, AL | $121,734 | $58.53 |
| 19 | Omaha, NE | $121,720 | $58.52 |
| 20 | Gurnee, IL | $120,002 | $57.69 |
A merchandising director's salary ranges from $103,000 a year at the 10th percentile to $203,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $203,000 | $16,917 | $98 |
| 75th Percentile | $173,000 | $14,417 | $83 |
| Average | $145,282 | $12,107 | $70 |
| 25th Percentile | $121,000 | $10,083 | $58 |
| 10th Percentile | $103,000 | $8,583 | $50 |
The highest paying types of merchandising directors are senior vice president of marketing, marketing vice president, and senior director of marketing.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Partner | $76,119 | $6,343 | $36.60 | 45,758 |
| Product Manager | $111,729 | $9,311 | $53.72 | 125,678 |
| Business Development Manager | $100,769 | $8,397 | $48.45 | 215,309 |
| Head Of Marketing | $137,829 | $11,486 | $66.26 | 92,557 |
| Chief Marketing Officer | $135,198 | $11,266 | $65.00 | 139,565 |
| Marketing Manager | $104,550 | $8,712 | $50.26 | 89,627 |
Top companies hiring merchandising directors now:
Merchandising director salaries at Coty and Nike are the highest-paying according to our most recent salary estimates. In addition, the average merchandising director salary at companies like Walmart and Chewy are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Coty | $179,490 | $86.29 |
| 2 | Nike | $167,755 | $80.65 |
| 3 | Walmart | $162,526 | $78.14 |
| 4 | Chewy | $158,613 | $76.26 |
| 5 | Armani Exchange | $157,604 | $75.77 |
| 6 | VF | $155,144 | $74.59 |
| 7 | Williams Sonoma | $154,013 | $74.04 |
| 8 | Gap Inc. | $153,361 | $73.73 |
| 9 | Sephora | $152,766 | $73.45 |
| 10 | Shutterfly | $152,133 | $73.14 |
| 11 | Kum & Go | $151,863 | $73.01 |
| 12 | Ralph Lauren | $150,832 | $72.52 |
| 13 | Blue Nile | $149,922 | $72.08 |
| 14 | Andrew Thomas Huang | $149,296 | $71.78 |
| 15 | Guitar Center | $147,784 | $71.05 |
| 16 | Neiman Marcus Group | $147,489 | $70.91 |
| 17 | Aramark | $146,383 | $70.38 |
| 18 | Macy's | $146,027 | $70.21 |
| 19 | Camping World | $144,325 | $69.39 |
| 20 | The Home Depot | $144,037 | $69.25 |
The average merchandising director salary has risen by $26,732 over the last ten years. In 2014, the average merchandising director earned $118,550 annually, but today, they earn $145,282 a year. That works out to a 8% change in pay for merchandising directors over the last decade.
Compare merchandising director salaries for cities or states with the national average over time.
Compare merchandising director salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $145,000 | $69.85 | +3.7% |
| 2024 | $140,000 | $67.23 | +1.9% |
| 2023 | $137,000 | $65.98 | +1.5% |
| 2022 | $135,000 | $64.96 | +0.8% |
| 2021 | $134,000 | $64.45 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Buck | Director of Merchandising and Planning | Los Angeles, CA | 06/29/2025 | $175,000 |
| Balsam Brands, Inc. | Director of Merchandising | Burlingame, CA | 06/29/2025 | $162,000 |
| Rue Gilt Groupe | Director, Merchandising | New York, NY | 06/29/2025 | $145,000 |
| Coborn's | Director Produce & Floral Merchandising | Saint Cloud, MN | 06/27/2025 | $121,000 |
| Ulta Beauty, Inc. | Director Merchandising Category Insights | Bolingbrook, IL | 06/26/2025 | $143,000 |
| Rue La La | Director, Merchandising | Boston, MA | 06/26/2025 | $145,000 |
| Fabletics | Director, Merchandising-Yitty | El Segundo, CA | 06/20/2025 | $133,100 |
| Levi Strauss | Director of DTC Merchandise Planning, Beyond Yoga | Culver City, CA | 06/18/2025 | $144,800 |
| Appalachian Mountain Club | Director of Omnichannel Merchandising | Gorham, NH | 06/14/2025 | $85,170 |
| Alo | Director of Site Merchandising | Beverly Hills, CA | 06/14/2025 | $170,000 |
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