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Become A Merchandising Manager

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Working As A Merchandising Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $75,000

    Average Salary

What Does A Merchandising Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Merchandising Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Merchandising Manager Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Associate Manager 3.0 years
Selling Manager 2.9 years
Co-Manager 2.9 years
Top Careers Before Merchandising Manager
Buyer 6.2%
Manager 5.9%
Internship 2.8%
Cashier 2.8%
Supervisor 2.3%
Top Careers After Merchandising Manager
Manager 5.4%
Buyer 3.1%
Owner 2.6%

Do you work as a Merchandising Manager?

Merchandising Manager Demographics

Gender

Female

52.1%

Male

45.9%

Unknown

2.0%
Ethnicity

White

62.4%

Hispanic or Latino

15.5%

Black or African American

10.9%

Asian

7.6%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

46.9%

French

12.6%

Chinese

8.4%

Mandarin

5.9%

Italian

4.9%

Korean

3.5%

German

3.1%

Russian

2.8%

Japanese

2.4%

Tagalog

1.4%

Swedish

1.0%

Cantonese

1.0%

Portuguese

1.0%

Irish

1.0%

Arabic

1.0%

Vietnamese

0.7%

Hindi

0.7%

Hebrew

0.7%

Romanian

0.3%

Gujarati

0.3%
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Merchandising Manager Education

Schools

Fashion Institute of Technology

19.3%

University of Phoenix

13.4%

Michigan State University

7.6%

Southern New Hampshire University

4.7%

University of Texas at Austin

4.1%

Florida State University

3.9%

Northern Illinois University

3.7%

Illinois State University

3.6%

West Virginia University

3.6%

New York University

3.6%

University of Missouri - Columbia

3.4%

University of North Texas

3.4%

Fashion Institute of Design and Merchandising

3.4%

University of Memphis

3.4%

University of Delaware

3.2%

University of Georgia

3.2%

University of Arizona

3.2%

Pennsylvania State University

3.2%

University of Central Florida

3.1%

Western Michigan University

3.1%
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Majors

Business

35.2%

Marketing

12.9%

Specialized Sales And Merchandising

6.6%

Communication

5.3%

Management

5.2%

Psychology

4.2%

English

3.3%

Graphic Design

3.3%

Accounting

2.7%

Fine Arts

2.5%

Criminal Justice

2.3%

Liberal Arts

2.3%

General Studies

2.1%

Finance

2.1%

Political Science

1.8%

Education

1.8%

Human Resources Management

1.7%

Economics

1.6%

History

1.6%

Interior Design

1.5%
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Degrees

Bachelors

50.7%

Other

23.7%

Masters

11.7%

Associate

9.6%

Certificate

2.7%

Diploma

0.8%

Doctorate

0.5%

License

0.3%
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Temporary

Real Merchandising Manager Salaries

Job Title Company Location Start Date Salary
Retail Design & Merchandising Manager (Brand) Parbel of Florida, Inc. Miami, FL Apr 26, 2016 $157,227
Site Merchandising Manager Amazon Corporate LLC Seattle, WA Aug 04, 2014 $145,000
Merchandise Manager Riot Games Merchandise Inc. Los Angeles, CA Feb 16, 2016 $143,458 -
$174,658
Merchandise Manager (Director), Women's Denim The Gap, Inc. New York, NY Sep 03, 2015 $140,754
Merchandise Manager EBL, LLC Torrington, CT Sep 09, 2015 $135,000
Global Merchandise Manager Surfstitch USA, Inc. Irvine, CA Jan 01, 2015 $133,765 -
$165,000
Merchandise Manager True & Co. San Francisco, CA Apr 27, 2015 $125,000
Manager, Beauty Merchandising Victoria's Secret Beauty Company New York, NY Feb 05, 2011 $122,000
Manager III, Merchandising CVS Pharmacy, Inc. Woonsocket, RI Dec 25, 2013 $119,958
Merchandtsing Manager-Women's Facrory Handbags Rebecca Minkoff LLC New York, NY Nov 01, 2016 $115,000
Merchandise Manager Michael KORS USA, Inc. New York, NY Oct 27, 2014 $113,500
Category Merchandising Manager Whirlpool Corporation Benton Harbor, MI Mar 18, 2015 $112,320
Merchandise Manager, Special Markets Henry Schein, Inc. Melville, NY Aug 17, 2015 $110,000
Merchandising Manager EDUN-Americas, Inc. New York, NY Sep 30, 2016 $108,493
Merchandising Manager-Women's Factory Handbags Coach, Inc. New York, NY Dec 25, 2015 $91,000
Category Merchandising Manager-Emerging Markets NIKE, Inc. Beaverton, OR Oct 01, 2012 $90,000
Merchandising Manager-Women's Factory Handbags Coach, Inc. New York, NY Dec 27, 2013 $90,000
Merchandising Analysis Manager Marc Jacobs International, LLC New York, NY Oct 01, 2013 $90,000 -
$100,000
Merchandising Manager HTI America Corp New York, NY Aug 26, 2014 $86,026
Merchandising Manager Grand Supercenter Inc. Lyndhurst, NJ Aug 20, 2012 $85,838
Merchandising Manager Smiles Fashion Corporation Secaucus, NJ Sep 10, 2013 $85,838
Merchandising Manager Glory Apparel Inc. New York, NY Jul 09, 2016 $81,977
Production & Merchandising Manager Woodland Trading Inc. New York, NY Aug 27, 2014 $81,393
Merchandising Manager Grand Bk Corp. NY Oct 01, 2011 $81,393
Production and Merchandising Manager Mystic Weaves USA Inc. New York, NY Sep 17, 2015 $81,101
Production and Merchandising Manager Mystic Weaves Inc. New York, NY Sep 17, 2015 $81,101
Production Mershandising Manager Ryba General Merchandise New York, NY Sep 18, 2015 $81,000
Production & Merchandising Manager Intermarket Apparel, LLC New York, NY Oct 28, 2016 $80,955 -
$187,830,000
Production and Merchandising Manager Intermarket Apparel, LLC New York, NY Jan 11, 2016 $80,955

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AVERAGE SALARY FOR A Merchandising Manager

Average Yearly Salary
$75,000
View Detailed Salary Report
$51,000
Min 10%
$75,000
Median 50%
$75,000
Median 50%
$75,000
Median 50%
$75,000
Median 50%
$75,000
Median 50%
$75,000
Median 50%
$75,000
Median 50%
$113,000
Max 90%
Best Paying Company
Bealls Outlet
Highest Paying City
San Francisco, CA
Highest Paying State
Michigan
Avg Experience Level
3.3 years
How much does a Merchandising Manager make at top companies?
The national average salary for a Merchandising Manager in the United States is $76,041 per year or $37 per hour. Those in the bottom 10 percent make under $51,000 a year, and the top 10 percent make over $113,000.

How Would You Rate The Salary Of a Merchandising Manager?

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Top Skills for A Merchandising Manager

  1. New Merchandise
  2. Customer Service
  3. Sales Floor
You can check out examples of real life uses of top skills on resumes here:
  • Position consisted of maintaining the daily operation of the Merchandising material upon receiving new merchandise.
  • Supervised Departmental Resets and Revisions, Supervised Inventory Preparation, Assisted Management with Customer Service duties on a daily basis.
  • Managed and merchandised presentation of sales floor product placement.
  • Completed Integrated Store Operations certification and excelled with workload planning and hours distribution.
  • Trained District Sales Managers to provide product knowledge and competitive information for use in developing residential and commercial collateral.

How Would You Rate Working As a Merchandising Manager?

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Top 10 Best States for Merchandising Managers

  1. Delaware
  2. Connecticut
  3. South Dakota
  4. New York
  5. Rhode Island
  6. North Carolina
  7. Alabama
  8. District of Columbia
  9. Pennsylvania
  10. Virginia
  • (409 jobs)
  • (1,373 jobs)
  • (275 jobs)
  • (5,307 jobs)
  • (304 jobs)
  • (3,836 jobs)
  • (1,722 jobs)
  • (423 jobs)
  • (4,380 jobs)
  • (3,700 jobs)

Top Merchandising Manager Employers

Jobs From Top Merchandising Manager Employers

Merchandising Manager Videos

Life of a Visual Merchandiser: The Basics | MISSMARIYAXO

Phil D'Souza - Merchandising Manager

Visual Merchandising Manager

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