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Merle Norman Cosmetics history
Merle Norman Cosmetics company history timeline
As demand grew, she opened her first Studio in 1931 in Santa Monica, CA, with the help of her nephew, J.B. Nethercutt, who assisted in the development and manufacturing of her products.
By 1934, the company had expanded to dozens of independently owned studios across the contiguous United States which were predominately owned by women.
In 1959, the brand is established as a household favorite with the Good Housekeeping Seal of Approval for 3 Steps to Beauty.
In 1961, Merle Norman blazes a trail of hygienic practices by launching signature Lip Bubbles for women to sample lip products.
In 1963, Norman stepped down as chairman and passed down the company to J.B. Nethercutt.
In 1969, the company changed to be publicly traded on the American Stock Exchange (AMEX). The company sold 400,000 shares at $25.
In 1974 the family bought back all the public stock due to a lack of demanded trading interest, and the company reverted to being privately held.
The company started its first national advertising campaign, having previously only used word-of-mouth marketing regionally, including sponsorship of the 1981 Met Gala.
In 1999 the company redesigned its studios to have a common interior.
In 2004, J.B. Nethercutt passes away after 72 years of leadership.
Merle Norman expanded to the Middle East by 2011.
In 2018 the company announced its beginning of day spa services to select studio outlets in the United States and Canada.
In 2019 Merle Norman's products were available for purchase online through e-commerce.
NOW: In 2020, the company is called on again for a World Health Organization-approved Hand Sanitizer spray to help fight the COVID-19 pandemic.
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Merle Norman Cosmetics competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Sephora | 1970 | $10.0B | 28,540 | 462 |
| Clinique | 1968 | $830,000 | 50 | - |
| Elizabeth Arden | 1910 | $966.7M | 1,200 | - |
| Benefit Cosmetics | 1976 | $1.5B | 4,178 | 12 |
| MAC Cosmetics | 1984 | $2.5M | 50 | 7 |
| Communications & Power Industries | 1995 | $495.0M | 2,000 | 68 |
| Bare Escentuals, Inc. | - | $110.0M | 3,000 | - |
| Color Me Beautiful | 1983 | $310,000 | 10 | - |
| Cell Again | 2006 | $16.0M | 175 | - |
| Shiseido | 1872 | $7.2B | 46,000 | 1 |
Merle Norman Cosmetics history FAQs
Zippia gives an in-depth look into the details of Merle Norman Cosmetics, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Merle Norman Cosmetics. The employee data is based on information from people who have self-reported their past or current employments at Merle Norman Cosmetics. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Merle Norman Cosmetics. The data presented on this page does not represent the view of Merle Norman Cosmetics and its employees or that of Zippia.
Merle Norman Cosmetics may also be known as or be related to Merle Norman Cosmetics, Merle Norman Cosmetics Inc, Merle Norman Cosmetics Inc. and Merle Norman Cosmetics, Inc.