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MGA Entertainment history
MGA Entertainment company history timeline
Founded in 1979, MGA Entertainment has built a reputation of creating top consumer brands across a wide variety of consumer product categories, continually providing innovative play patterns that appeal to girls & boys of all ages.
So he set out to be the licensor instead—he began building his own IP. In 1997, Larian saw his first major success with Singing Bouncy Baby.
In 2000, Bryant was introduced to Larian.
In 2001, they hit the market for the first time.
In 2001, tired of making profits for his licensors, Larian decided to create his own toy brand and launched a line of fashion dolls.
By 2005, Bratz did $1 billion in sales (!!!!). The dolls’ success was heavily impacting Mattel; that year, Barbie sales dropped 13%—one of the most significant decreases in the product’s recent history.
Since its purchase in 2006, MGAE has also grown the Little Tikes brand to consistently appear on top 10 best brands worldwide lists,” said Isaac Larian, CEO of MGA Entertainment. “MGAE is on track to bring a few more incredible brands to the toy market in the next few years.
Bittersweet, though, as 2007 proved a difficult year for Bratz.
In 2007, Larian was Ernst & Young’s Entrepreneur Of The YearŒ¬ overall national winner.
She launched her company Studio Mucci in 2011 and has amassed a large following of over 300k people.
The 2015 Las Vegas Licensing Expo will take place from June 9-11 at the Mandalay Bay Convention Center located at 3950 S. Las Vegas Blvd.
Las Vegas, NV (June 9, 2015) – MGA Entertainment (MGAE), the world’s largest private toy company, is planning to make a big impact on the toy industry in 2015 with several new product lines, and the refresh of its blockbuster Bratz brand.
By 2015, MGA needed another big win.
VFILES, a revolutionary global media company, social network and fashion retailer, will feature an exclusive apparel and doll line for holiday 2015.
When the dolls first hit shelves in 2016, MGA sent the product out to some of the top unboxing channels.
According to NPD Group, LOL Surprise! was the best-selling toy property in 2018, selling more than $1.67 billion LOL Surprise dolls around the world (G13)! *
In April 2019, she appeared in an MGA YouTube series about interior design.
In addition to the coveted TOY OF THE YEAR award presented at the 2019 Toy of the Year Awards, MGA Entertainment received the below awards for LOL Surprise!, including:
In July of 2020, MGA released this music video for L.O.L. OMG dolls, the “older sister” version of LOL dolls:
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MGA Entertainment competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Marvel Entertainment | 1939 | $115.7M | 200 | - |
| Mattel | 1945 | $5.4B | 32,100 | 104 |
| The Walt Disney Company | 1923 | $91.4B | 223,000 | 2,572 |
| Fisher-Price | 1930 | $1.1B | 5,000 | - |
| Hasbro | 1923 | $4.1B | 5,600 | 245 |
| Mega Brands | 1967 | $1.1B | 1,700 | - |
| Funko | 1998 | $1.3B | 500 | 20 |
| Hallmark Cards | 1910 | $5.0B | 30,000 | - |
| 4 Kids Entertainment | 1970 | $1.2M | 16 | 12 |
| mEgo | 2005 | $1.6M | 20 | - |
MGA Entertainment history FAQs
Zippia gives an in-depth look into the details of MGA Entertainment, including salaries, political affiliations, employee data, and more, in order to inform job seekers about MGA Entertainment. The employee data is based on information from people who have self-reported their past or current employments at MGA Entertainment. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by MGA Entertainment. The data presented on this page does not represent the view of MGA Entertainment and its employees or that of Zippia.
MGA Entertainment may also be known as or be related to MGA Entertainment, MGA Entertainment Inc, MGA Entertainment Inc., MGA Entertainment, Inc. and Mga Entertainment.