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In early 1970 Frank Carney decided that the company practice of relying on statistics from its annual report to inform its business strategy was inadequate, and that a more developed, long-term business plan was necessary.
In 1970 Pizza Hut opened units in Munich, Germany, and Sydney, Australia.
By 1971 Pizza Hut had become the number one pizza chain in the world in both sales and number of restaurants, and expansion continued throughout the decade.
In 1973 Pizza Hut expanded further by opening outlets in Japan and Great Britain.
PepsiCo Buys Out Company in 1977
To raise its profile, Pizza Hut introduced "Pan Pizza" in 1980 throughout its network.
The aim was to make a quick, affordable pizza the ideal lunchtime meal. For example, in 1983 Pizza Hut introduced "Personal Pan Pizza," offering customers a five-minute guarantee that their single-serving pizzas would arrive quickly and steaming hot.
In 1984, he turned a broom closet from his father’s tavern, Mick’s Lounge, with a funding of $1600 for equipment, to deliver pizzas.
In 1984 Steven Reinemund was appointed president and chief executive officer of Pizza Hut.
In 1986 Pizza Hut opened its 5,000th franchise unit, in Dallas, Texas, and began its successful home delivery service.
Another addition to the chain's menu was "Hand-Tossed Traditional Pizza," which would be introduced in 1988.
In 1990 Pizza Hut opened its first restaurant in Moscow.
During the 1990's Pizza Hut tried numerous strategies to slow Papa John's growth.
Company sales at the pizza chain were up ten percent worldwide to $5.3 billion in 1991 as growing health awareness and the popularity of vegetarian lifestyles had prompted many people to reconsider pizza as a nutritious alternative to greasy fast food fare.
Competition in the United States was heightened in 1991 when McDonald's, the world's largest hamburger fast food chain, put "McPizza" on its menu in several test markets and even offered home delivery to customers.
In 1991 PepsiCo had restaurant outlets in 80 countries worldwide.
In 1992, the Book It! program involved more than 17 million students in North America alone, and Pizza Hut received letters of endorsement that year from President George Bush and Secretary of Education Lamar Alexander.
A lunch buffet was introduced in 1,800 units in 1992, and the next year the chain rolled out its Bigfoot Pizza—two square feet of pizza cut into 21 slices—as well as the Chunky Style Pizza.
Continued robust growth attracted celebrity endorsers to the brand, with soccer legend Pelé becoming one of the first when he kicked a ball through the door of Pizza Hut restaurant number 10,000, in Sao Paulo on April 13, 1994.
Some indicators were promising: market share rose from 25.6 to 27 percent; 1995 sales increased 16 percent to $5.2 billion; and operating income rose to $414 million, up 40 percent from the year before.
In 1995 Pizza Hut launched a new ad campaign featuring the tag line "You'll Love the Stuff We're Made Of." That same year, Buffalo Wings—spicy chicken wings served with dipping sauce—were added to the menu.
In January 1997 the company announced plans to spin off this restaurant division, creating an independent publicly traded company called Tricon Global Restaurants, Inc.
There were more product introductions in 1998 to mark Pizza Hut's 40th anniversary year.
In 1998, however, Domino's did make a dent in consumer consciousness with the introduction of heat-retaining delivery bags known as HeatWave pouches, which allowed pizzas to be delivered with the cheese still hot and the crust still crisp.
In January 1999 the Dallas-based chain introduced the Big New Yorker Pizza.
Donnelly, Frank. "Pizza Ads Another Success for Chambers Hill Native." Harrisburg Patriot, February 1, 1999.
As of 1999, about 17 percent of all restaurants were pizzerias, and the industry was continuing to grow.
© 2022 Michigan Economic Development Corporation.
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|---|---|---|---|---|
| Macayo's Mexican Restaurants | 1946 | $58.0M | 1,000 | - |
| Doro Inc | - | $73.0M | 1,250 | - |
| Paul Reveres Pizza | - | $2.4M | 50 | - |
| Sizzling Platter | 1963 | $230.0M | 5,000 | - |
| H & K Partners LLC | 2000 | $41.0M | 700 | 3 |
| Bear Rock Cafe | 1997 | $5.7M | 5 | - |
| Logan Farms - SHV | 1984 | $2.1M | 50 | - |
| Laughing Planet Cafe | - | $3.9M | 10 | 38 |
| Tri City Foods | - | $84.7M | 3,500 | - |
| Fourteen Foods | - | $405.0M | 7,500 | 250 |
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