Millward Brown is a global research agency specialized in advertising, marketing communications, media, and brand equity research. Millward Brown serves automotive, business-to-business, cultural strategy, entertainment, financial services, food and beverages, healthcare, home furnishings and appliances, media, packaged goods, personal care and cosmetics, retail, technology, and travel and leisure industries. It offers services to develop brand strategy, leverage touchpoints, optimize communications, monitor in-market progress, evaluate outcomes, and maximize business potential. The company also provides business-to-business research services; services for measuring the impact of digital marketing effectiveness; strategy consultancy services for companies to maximize the financial returns on their brand and marketing investments; and creative development services. The company was founded in 1973 and is based in Lisle, Illinois. Currently, Millward Brown, Inc. operates as a subsidiary of WPP Group USA, Inc.The staff at Millward Brown come from unusually diverse demographic backgrounds. The company is 58.6% female and 41.6% ethnic minorities. Despite its diversity in other areas, Millward Brown employees are noticeably lacking in political diversity. It has an unusually high proportion of employees who are members of the Democratic Party, at 80.0%. Employees seem to enjoy working in an otherwise diverse workplace that is dominated by members of the Democratic Party. Millward Brown has great employee retention with staff members usually staying with the company for 4.3 years.Millward Brown is a small professional company based in New York, NY with only 249 employees and an annual revenue of $1.6B.
Millward Brown's mission statement
To create meaningful impact for our clients, our business, our teams, the industry, and the global community. We have top talent working in more than 85 offices in 55 countries around the world, all with the same goals and values.
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We calculated Millward Brown’s diversity score by measuring multiple factors, including the ethnic background, gender identity, and language skills of Millward Brown’s workforce.
Millward Brown diversity summary. Zippia estimates Millward Brown's demographics and statistics using a database of 30 million profiles. Zippia verifies estimates with BLS, Census, and current job openings data for accuracy. We calculated Millward Brown's diversity score by measuring multiple factors, including the ethnic background, gender identity, and language skills of Millward Brown's workforce.
Millward Brown has 249 employees.
59% of Millward Brown employees are women, while 41% are men.
The most common ethnicity at Millward Brown is White (58%).
15% of Millward Brown employees are Hispanic or Latino.
13% of Millward Brown employees are Asian.
The average employee at Millward Brown makes $78,564 per year.
Millward Brown employees are most likely to be members of the democratic party.
Employees at Millward Brown stay with the company for 4.3 years on average.
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Zippia gives an in-depth look into the details of Millward Brown, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Millward Brown. The employee data is based on information from people who have self-reported their past or current employments at Millward Brown. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Millward Brown. The data presented on this page does not represent the view of Millward Brown and its employees or that of Zippia.
Millward Brown may also be known as or be related to Kantar Millward Brown, Inc., Millward Brown, Millward Brown Inc, Millward Brown Inc. and Millward Brown Pty Ltd.