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Naficy liked the idea of crowdsourcing, but this was in 2007 before sites like Kickstarter popularized the practice.
Having seen interesting art and design in her travels, as well as the art created by her own family members, she was intrigued in 2007 by the idea that there was hidden creative talent around the world whose work was not accessible to consumers and that the Internet could help surface.
Mariam Naficy founded Minted in 2007.
Naficy decided to run with the crowdsourcing and raise traditional venture capital, attracting $3.5 million from Ridge Ventures in 2008.
The company held its first "design challenge" in 2008, a save-the-date card design competition that attracted 66 entries.
Naficy was named one of the 25 Most Creative People in Business by Fast Company in 2013.
Minted’s model has led it to ink deals with upscale furnishing retailers like Pottery Barn Kids and West Elm, which has been selling wall art from Minted since 2014.
LinkedIn named Minted as one of 2014’s 10 Most In-Demand Start-Ups among job seekers.
Minted’s online stationery rival Shutterfly ($1.1 billion in 2017 revenue) and the greeting card giant Hallmark ($4 billion in 2017 revenue) have diversified into areas like school photo shoots and entertainment channels.
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Zippia gives an in-depth look into the details of Minted, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Minted. The employee data is based on information from people who have self-reported their past or current employments at Minted. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Minted. The data presented on this page does not represent the view of Minted and its employees or that of Zippia.
Minted may also be known as or be related to MINTED LLC, Minted, Minted LLC, Minted, Inc. and Minted, LLC.