MomentFeed CEO and leadership

Nick Hedges is the former President and CEO of Velocify, a leader in sales software recently acquired by Ellie Mae. A 20-year veteran of the Internet and software as a service (SaaS) industry, Nick spent ten years at Velocify helping organizations accelerate sales performance, and is a widely recognized thought leader on high-growth technology strategy, organization transformation, and modern sales best practices. He has held senior positions at Bain & Company, Accenture.com, and Ogilvy & Mather, and was named one of the 50 Most Influential People in Sales Lead Management.

With extensive experience and success driving sustainable, predictable, cost-effective growth in both multi-billion dollar MNCs and rising SaaS/tech growth companies, I am a three-time B2B category creator-then-category marketing and customer success leader. Through scrappy, creative, innovative, low cost custom approaches, I’ve built four high performance, analytics-based, marketing demandgen engines for B2B tech companies scaling quickly, driving 2-10X growth - and a key role in $85+M in VC rounds, an IPO, four acquisitions and global strategic marketing head for a $3B+ turn-around from bankruptcy. GTM SaaS veteran & best-in-class demandgen/ABM, platform product marketing, B2B/B2C, SMB-to-Enterprise, and brand Fortune 100 global (EMEA, LATAM) marketing and customer success exec, I was named a 2020, Killer Content Award winner, 2019 Top 35 B2B Innovator, 2018 Marketo "Fearless 50" top global marketer, 2018 "Top 43 Revenue Marketer," 2017 “Top 33 Marketing Ops Game Changer” performance marketer, & 2016 Marketo Revvie Award “Marketing Executive of the Year- Finalist” for digital & demandgen martech, 2015 “Marketing Executive of the Year” for PR/brand results18 straight MoM KPI records, a sales-scale, high yield/efficiency generator of 3X leadgen & lead quality, channel engagement, & 2+X sales efficiency & LTV while reducing CAC, & cutting ad spend & churn by |50% (to net negative churn), I use integrated marketing automation/tech stack to execute ABM partner channel, field, direct marketing, sales enablement, events & Customer Lifecycle (w/ upsell/cross-sell) customer engagementEnd-to-end customer success engagement, with NPS growth by 30%, churn reduction by |50%, upsell/cross-sell 25+% of new revenue growth.A product marketing/GTM leader, I've launched |$100M in new products including $15+M in research, “productized” Business intelligence, data, and marketing analytics.A brand driver, |10 award winning programs An optimizer/builder of Marketing/BD teams, processes, systems and culture - from scratch or existing - to drive big results.I’ve had a hand in the front edge of each tech wave of the last 30 years. The first: online advertising, video-on-demand, Internet/ecommerce measurement, mobile content, SaaS, Martech & AISub-3 Hour marathon runner, champion rower, AI author & Princeton University graduate, I hold a MS - Marketing from Johns Hopkins University, & an MBA from George Washington University, where I also conducted doctoral work in Organization Development.

Finance professional with 20 years planning and analytic experience for public and private companies in the technology, consumer foods and gaming sectors. Distinguished record of project successes and critical analyses across financial and management reporting, cash and budget forecasting, pricing, marketing initiatives, business metrics, and more.

Specialties: Subscription SaaS Business Models • Strategic/Business Plans • Budgets & Forecasts • Financial Analysis & Modeling • Technology Evaluations • Private Equity & Debt Financing • Financial Reporting • Project Management • Benefits/Compensation • Recruiting & Training • Team Leadership/Motivation

Experienced Chief Technology Officer with a demonstrated history of working in the marketing and advertising industry. Strong information technology professional skilled in Java, Scala, Ruby, Leadership, and Scrum.

Ana Martinez joined Velocify in 2013 and is senior vice president of product management. An accomplished technology executive, Ana has more than 12 years of experience in product and engineering with seven of those spent working with agile teams. Prior to Velocify, Ana was vice president of product for CityGrid Media, where she was responsible for Citygrid’s local ad network platform including the development of the ad network, big data platform, developer APIs, and client applications Ad Center and Developer Center. Previously, Ana served as technology director for SpotRunner, where she was responsible for the creation and tactical execution of the company’s online platform for media buyers. During her tenure with SpotRunner, she directed the definition, design and development of their platform’s intellectual property. Prior to joining SpotRunner, Ana held product management and engineering positions for several leading global technology brands. Ana holds an MBA with concentration in entrepreneurship from Pepperdine University and a BS in Computer Science from California State University, Northridge.

With extensive experience and success driving sustainable, predictable, cost-effective growth in both multi-billion dollar MNCs and rising SaaS/tech growth companies, I am a three-time B2B category creator-then-category marketing and customer success leader. Through scrappy, creative, innovative, low cost custom approaches, I’ve built four high performance, analytics-based, marketing demandgen engines for B2B tech companies scaling quickly, driving 2-10X growth - and a key role in $85+M in VC rounds, an IPO, four acquisitions and global strategic marketing head for a $3B+ turn-around from bankruptcy. GTM SaaS veteran & best-in-class demandgen/ABM, platform product marketing, B2B/B2C, SMB-to-Enterprise, and brand Fortune 100 global (EMEA, LATAM) marketing and customer success exec, I was named a 2020, Killer Content Award winner, 2019 Top 35 B2B Innovator, 2018 Marketo "Fearless 50" top global marketer, 2018 "Top 43 Revenue Marketer," 2017 “Top 33 Marketing Ops Game Changer” performance marketer, & 2016 Marketo Revvie Award “Marketing Executive of the Year- Finalist” for digital & demandgen martech, 2015 “Marketing Executive of the Year” for PR/brand results18 straight MoM KPI records, a sales-scale, high yield/efficiency generator of 3X leadgen & lead quality, channel engagement, & 2+X sales efficiency & LTV while reducing CAC, & cutting ad spend & churn by |50% (to net negative churn), I use integrated marketing automation/tech stack to execute ABM partner channel, field, direct marketing, sales enablement, events & Customer Lifecycle (w/ upsell/cross-sell) customer engagementEnd-to-end customer success engagement, with NPS growth by 30%, churn reduction by |50%, upsell/cross-sell 25+% of new revenue growth.A product marketing/GTM leader, I've launched |$100M in new products including $15+M in research, “productized” Business intelligence, data, and marketing analytics.A brand driver, |10 award winning programs An optimizer/builder of Marketing/BD teams, processes, systems and culture - from scratch or existing - to drive big results.I’ve had a hand in the front edge of each tech wave of the last 30 years. The first: online advertising, video-on-demand, Internet/ecommerce measurement, mobile content, SaaS, Martech & AISub-3 Hour marathon runner, champion rower, AI author & Princeton University graduate, I hold a MS - Marketing from Johns Hopkins University, & an MBA from George Washington University, where I also conducted doctoral work in Organization Development.