Mondelez International Company History Timeline

(1,237 Jobs)
1923

The company has its origin as National Dairy Products Corporation (National Dairy), formed on December 10, 1923, by Thomas H. McInnerney.

Mondelez International is rooted in the National Dairy Products Corporation (National Dairy), which was founded on December 10, 1923, by Thomas H. McInnerney and Edward E. Rieck.

In 1923 he went to Wall Street to convince investment bankers there to finance his scheme for consolidating the United States ice cream industry.

The resulting firm was then listed on the New York Stock Exchange with the offer of 125,000 shares having been oversubscribed. As a result of his efforts, National Dairy Products Corporation was formed in 1923 in a merger of McInnerney’s Hydrox with Rieck McJunkin Dairy Co of Pittsburgh, Pennsylvania.

1924

1924 - J.L. Kraft’s sales operation shows its first signs of global expansion when Kraft establishes a sales office in London.

In 1924, Kraft Cheese Company was founded and was listed on the Chicago Stock Exchange.

1925

Carl Russ-Suchard passed away in 1925 at the age of 87.

1925 - Christie, Brown and Company, Limited is incorporated under a Dominion charter.

1926

Early in 1926, Fred Walker traveled to the United States to visit J.L. Kraft - the result was an agreement with the Kraft Cheese Company that resulted in the creation of the Kraft-Walker Cheese Company, Limited in Australia.

1926 - Net sales top $36 million.

1927

His first chewing gum, Vejle Tyggegummi, was introduced to the Danish market in January 1927 and became an instant success.

1927 - American Chicle Company opens a factory in Mexico City.

Later, in 1927, it established its London, United Kingdom, and Hamburg, Germany, sales offices—its first forays outside North America.

1928

1928 - United States based National Biscuit Company acquires Christie, Brown and Company, Limited.

1928 - Shredded Wheat Company – manufacturer of Triscuit crackers and Shredded Wheat cereal – is acquired by National Biscuit Company.

In 1928, it acquired Phenix Cheese Company, the maker of a cream cheese branded as Philadelphia cream cheese, and the company changed its name to Kraft-Phenix Cheese Company.

In 1928, it acquired Phenix Cheese Company, the maker of a cream cheese branded as Philadelphia cream cheese, founded by Jason F. Whitney, Sr. and the company changed its name to Kraft-Phenix Cheese Company.

1929

1929 - The Fleischmann Company, the Royal Baking Powder Company and Chase and Sandborn merge to form Standard Brands Incorporated on June 28.

1929 - Dad's cookies are introduced in Ontario and Quebec.

In 1929, The New York Times reported that Kraft Phenix, The Hershey Company and Colgate were looking at merging.

1930

1930 - National Dairy Products Corporation (NDPC), with headquarters in New York City, acquires Kraft-Phenix Cheese Corporation in May.

In 1930, Kraft-Phenix Cheese Corporation (as it was then called) was acquired by National Dairy Products Corporation.

By 1930 it was the largest dairy company in the United States and the world, exceeding Borden.

In 1930, the company also began operating in Australia following a merger with Fred Walker & Co.

By 1930, it had captured forty percent of the cheese market in the United States and was the third largest dairy company in the United States after National Dairy and Borden.

At the time of the acquisition in 1930, National Dairy had sales of $315m compared with $85m for Kraft Phenix.

In 1930, National Dairy acquired Kraft Phenix.

1933

1933 - A revolutionary gum wrapper is developed that seals all the original factory freshness inside an airtight foil wrapper.

In 1933, the company began marketing by radio sponsorship.

1935

1935 - The word ‘Uneeda’ is dropped from the colophon logo and the older form, with the letters N.B.C., is reintroduced.

In 1935, the Sealtest brand of ice cream was launched as a unified national brand to replace the firm’s numerous regional brands.

1938

1938 - The headquarters of Kraft-Phenix Cheese Corp., a wholly-owned subsidiary of NDPC, move to 500 Peshtigo Court in Chicago.

1939

In 1939, the chewing gum maker adopted the name Dandy, and the Dandy brand name appeared for the first time.

1939 - The second World War begins.

1940

1940 - Kraft-Phenix Cheese Corporation, a subsidiary of NDPC, changes its name to Kraft Cheese Company.

1941

1941 - American Chicle Company manufacturing plants are now operating in Argentina and Venezuela.

The title changes to Nabisco Magazine in 1941.

1941 - National Biscuit Company adopts Nabisco as the family name to identify the company and all of its products although the actual corporate name does not change for 30 more years.

1942

1942 - The Home Economics Division opens Nabisco Test Kitchens, each complete with an electric or gas range, refrigerator, stainless steel sink and streamlined cabinets.

1943

Following Holger Sørensen death in 1943, his son, Erik Bagger-Sørensen, took charge of the company along with his mother.

1943 - The factory is damaged by the bombing of Nantes during World War II.

1943 - The company receives the Army-Navy “E” Award for its war efforts in the production and distribution of biscuits.

1945

1945 - Dad’s Cookies Ltd. (maker of Dad's cookies) is incorporated.

1945 - Kraft Cheese Company, a subsidiary of NDPC, changes its name to Kraft Foods Company, a subsidiary of NDPC, to reflect its diversified food product lines.

1945 - President George Coppers begins a 12-year modernization program.

1947

In 1947, the company tested the marketing power of the emerging medium of television by producing an hour-long drama/anthology series, the Kraft Television Theatre.

1948

1948 - Peek Frean (Canada) Ltd. is incorporated.

1948 - Well-known radio personality Arthur Godfrey signs on as spokesperson for Nabisco.

In a joint venture, Nabisco acquires part ownership of the European biscuit business of United Biscuits (founded in 1948). And United Biscuits acquires Nabisco’s business businesses in Spain, Portugal, the Middle East and Africa.

1949

1949 - Cadbury opens a factory in India.

1949 - Production of Peek Freans biscuits begins in Canada when Peek Frean (Canada) Ltd. opens a bakery in East York, Ontario (Toronto). The East York bakery is located at 5 Bermondsey Road.

1950

1950 - In December, National Biscuit Company purchases a controlling interest in Compania Nacional Anonima de Galletas y Pastas “La Favorita,” a biscuit company based in Caracas, Venezuela.

During the 1950’s Cadbury expands its product range, undertakes a lot of promotional work and manages to fend off competitors by keeping its direct distribution system.

1950 - A new biscuit bakery officially opens at Etobicoke, Ontario (Toronto), now known as Lakeshore bakery.

1950 - After the war, the modernization and expansion of the LU business accelerates.

1951

1951 - National Dairy Products Corporation sales, which include Kraft dressings, dinner and cheeses, top the $1 billion mark.

1951 - Patrick Lefèvre-Utile installs the factory’s first continuous production line, which begins by producing Petit-Beurre.

1951 - Nabisco sponsors its first television show – a day-time children’s program called Kukla, Fran and Ollie.

1952

1952 - Larger self-serve supermarkets are replacing the corner grocery store and Nabisco needs a unified symbol to attract consumer’s attention.

1953

1953 - Christie, Brown and Company, Limited celebrates its 100th anniversary.

1953 - Now more than 200 consumer products carry the Kraft name.

1953 - National Biscuit Company acquires Fabricas Modernas, S.A. known in Mexico as “Famosa.” It has the most modern and well-equipped bakeries in Latin America and produces cookies, crackers and pasta products.

1954

1954 - Nabisco sponsors its first evening television show, Halls of Ivy, on CBS.

1955

1955 - Cadbury launches its first television advertising on 22 September with an ad for drinking chocolate.

1956

1956 - Production begins at the company’s new Rockford, Illinois plant in October.

Stimorol, which would become Dandy’s most popular gum brand, was introduced in 1956.

1956 - Famous American (Paris born) industrial and graphic designer Raymond Loewy creates a new modern LU logo.

During these years, Thomas McInnerney, National Dairy’s founder, and James L. Kraft, Kraft’s founder, died, and at the end of the decade, the divisions became less autonomous and even diversified to the glass-packaging business with the acquisition of Metro Glass in 1956.

1957

1957 - On February 2nd the National Biscuit Company corporate offices move from the lower west side to a midtown skyscraper located on Park Avenue between 55th and 56th streets.

1957 - After nearly 30 years as a wholly-owned subsidiary of NDPC, Kraft Foods Company officially becomes the Kraft Foods Division of NDPC in June.

1957 - David Biscuits Ltd. is incorporated (maker of David cookies and confections).

1958

1958 - The head office acquires its first computer.

1958 - Nabisco products are now selling – through representatives – in 82 countries outside the United States.

1960

Launched in 1960 as a sugar gum, it is now a high quality sugarless gum.

Over the following decades the company grows and in the 1960’s becomes part of America’s National Biscuit Company (Nabisco).

1960 - National Biscuit Company opens a sales and distribution branch in San Juan, Puerto Rico, the first such unit to be built outside the continental United States.

1961

1961 - Christie, Brown & Co. begins baking Girl Guide cookies for Girl Guides of Canada organization.

1961 - The company establishes a Consumer Services Group to respond to increased interest in product information and quality.

In 1961, the firm acquired Dominion Dairies of Canada, marking the first effort by the firm to expand into fluid milk and ice cream outside the United States.

1962

1962 - Warner-Lambert acquires American Chicle Company and re-names it American Chicle Group.

1962 - National Biscuit Company acquires Frears Ltd. of England.

1963

1963 - Kraft establishes a presence in Central America by opening a production facility in Panama.

1964

1964 - Warner Lambert, through its British affiliate, purchases Hall Bros (Whitefield) Ltd., of Manchester, England.

1964 - Cadbury acquires the London-based confections business of James Pascall, maker of chocolate éclairs.

1965

1965 - Nabisco sponsors the Macy’s Thanksgiving Day Parade in New York City.

1966

1966 - A Food Services Division is established to handle sales, marketing and distribution of non-grocery-store products.

1967

1967 - The holding company British Cocoa and Chocolate Company changes its name to Cadbury Group Ltd.

1968

1968 - Dad’s Industries Ltd. is incorporated, with Dad’s Cookies Ltd. as a subsidiary.

1968 - In response to growing competition from large American biscuit companies, six French companies (LU, Brun, Trois Chatons, Saint-Sauveur, Rem and Magdeleine) join to form LU-Brun et Associés Group (LU-Brun and Associates) with Patrick Lefèvre-Utile as president.

1968 - National Biscuit Company’s new “easy-lock” closure paperboard box is tested successfully on Triscuit crackers and then applied to the entire line of snack-cracker products over the next two years.

1969

1969 - Cadbury Group Ltd. merges with Schweppes Ltd. to create Cadbury Schweppes plc.

1969 - National Dairy Products Corporation changes its name to Kraftco Corporation to reflect that the company markets more than dairy products and is international in scope.

Following the Kraft-Phenix acquisition, the firm continued to be called National Dairy until 1969 when it changed its name to Kraftco.

In 1969, the firm changed its name from National Dairy to Kraftco Corporation.

1970

1970 - All Nabisco products made with wheat flour are enriched with Vitamin B1, B2, niacin and iron.

1971

1971 - National Biscuit Company formally changes its name to Nabisco, Inc. as of April 27 although it has used the Nabisco name on an informal basis for many years.

1972

1972 - Peek Frean (Canada) Ltd. changes its name to Associated Biscuits of Canada Ltd.

1972 - Kraftco Corporation headquarters move from New York City to Glenview, Illinois, a northern Chicago suburb.

1972 - The red triangle Nabisco logo changes slightly.

1973

Dad’s Industries acquires full ownership in 1973.

1973 - Construction begins for a new global headquarters building in East Hanover, New Jersey.

1974

1974 - The suggested retail price of Dentyne, Trident, Chiclets and other Adams brand gums is now 15 cents per package.

1975

1975 - Nabisco relocates its global headquarters from New York City to the new building in East Hanover, New Jersey.

1976

1976 - Kraftco Corporation becomes Kraft, Inc. in October.

In 1976, its name changed to Kraft, Inc. to emphasize the trademark the company had been known for and as a result of the fact that dairy, other than cheese, was now only a minor part of the company’s sales.

1977

1977 - Céraliment LU-Brun (CLB) takes control of the Belgian company GBCo (Général Biscuit, l’Alsacienne, De Beukelaer, Parein).

1978

1978 - Associated Biscuits of Canada Ltd. acquires Dad’s Industries Ltd. and its subsidiary Dad’s Cookies Ltd., maker of Dad's cookies.

1978 - Céraliment LU-Brun and GBCo create the new group Général Biscuit France (GBF), becoming the third largest player in the global biscuit industry behind Nabisco, Inc. based in the United States and United Biscuits based in the United Kingdom.

1978 - “Nabisco – America’s Cookie Jar” advertising campaign launches nationwide in the United States.

1980

1980 - Kraft, Inc. establishes the company’s first European headquarters in Eschborn, Germany.

In 1980, Kraft merged with Dart Industries—makers of the Duracell brand of batteries, Tupperware brand of plastic

In 1980, Kraft merged with Dart Industries—makers of the Duracell brand of batteries, Tupperware brand of plastic containers, West Bend brand of home appliances, Wilsonartbrand of plastics and Thatcher glass—to form Dart & Kraft.

1981

1981 - Nabisco, Inc. acquires Life Savers, Inc.

1982

1982 - Nabisco, Inc., parent of Christie, Brown and Company, Limited and Standard Brands Inc., parent of Standard Brands Limited, merge to become Nabisco Brands, Inc.

1983

1983 - In January, Nabisco Brands Canada Ltd. acquires Associated Biscuits of Canada Ltd., maker of Dad's, David, Harnois, and Peek Freans brands of cookies and crackers.

1983 - A new chewing gum plant opens in Egypt to supply that Middle East country.

1983 - Nabisco Brands introduces a new three-note musical signature in its television commercials.

1985

1985 - On September 10, R.J. Reynolds Industries, Inc. acquires Nabisco Brands, Inc., at the cost of $4.9 billion, creating the largest consumer goods company in the United States.

1985 - Kraft acquires Invernizzi S.p.A. of Melzo, Italy, the largest cheese company in that country.

1986

1986 - R.J. Reynolds Industries, Inc. changes its name to R.J.R. Nabisco, Inc. effective as of April 23.

1986 - Dart & Kraft, Inc. spins off to shareholders most of the company’s non-food businesses and changes its name to Kraft, Inc.

The following year Research & Development magazine names it “1986 Laboratory of the Year.”

1987

1987 - On December 11, the Biscuit division of Nabisco Brands reaches a new milestone when sales of its cookies, crackers and snacks tops $2 billion for the year.

1988

1988 - Nabisco Ltd. in Canada acquires the Red Oval Farms cracker business from InterBake Foods on February 15.

1988 - Bubbaloo gum is introduced in Central America, Spain and Puerto Rico.

1988 - Cadbury Schweppes acquires Chocolat Poulain, maker of the number 3 chocolate brand in France at that time.

1988 - The Duracell batteries business is sold to Duracell Holdings Corporation, an affiliate of Kohlberg Kravis Roberts & Co., and Kraft returns to being “all food” for the first time in more than 30 years.

At the end of 1988, Philip Morris Companies purchased Kraft for $12.9 billion.

1989

At the time, it is the largest leveraged buyout ever at about $26 billion ($109 a share). Using borrowed funds, KKR acquires the stock of R.J.R. Nabisco in two stages – 75% on February 9, 1989 and 25% on April 28, 1989.

1989 - Cadbury Schweppes acquires both Trebor Group Ltd – maker of Trebor and Maynards sugar confections – and Bassett Foods plc – the maker of Bassetts licorice.

1989 - Warner-Lambert gum and mint sales top $1Billion for the first time.

1989 - To reduce its debt, R.J.R Nabisco, Inc. agrees to sell assets worth $5 billion and the divestitures commence - primarily European and South African biscuit, candy and snacks businesses.

1990

Although independent operations, the Freia and Marabou companies worked closely together over the years, and in 1990 Freia bought the Marabou chocolate business.

1990 - Trebor and Bassett merge to form Trebor Bassett Ltd.

1990 - The required asset sales are completed and Nabisco Holdings Corp. is once again publicly traded on the New York Stock Exchange.

1991

The company buys a major Australian biscuit company, Lanes Food Group, and in doing so gains control of the Nabisco brands licensed to Lanes since 1991.

1991 - Nabisco Foods Group’s undergoes a reorganization.

1992

1992 - Nearly 60% of Warner-Lambert’s confectionery sales now occur outside the United States

1992 - KGF International buys an Italian coffee business that includes the Splendid and Caramba brands.

1992 - Nabisco Foods Group no longer includes the international food business.

1993

1993 - On January 4, Nabisco Foods Group sells its United States and Canadian ready-to-eat cereal business – primarily Shredded Wheat brand – to Kraft General Foods.

1993 - KGF International purchases Freia Marabou, Scandinavia’s premier confectioner, and Terry’s of York, a major United Kingdom confectioner.

1994

1994 - In June, Warner-Lambert acquires Saila S.p.A., a privately held confectionery company based in Italy.

1994 - KGF International buys Ukraina, a leading confectionery brand in Ukraine, building its business in Eastern Europe.

1994 - Lower-fat versions of Nabisco’s most popular brands of cookies and crackers are introduced, including Oreo, Ritz, Chips Ahoy!, Wheat Thins, Triscuit, Better Cheddars and Cheese Nips.

1995

1995 - In January, Kraft General Foods reorganizes into one operating company and changes its name to Kraft Foods, Inc.

1995 - On January 19, R.J.R Nabisco Holdings Corp. offers an initial public offering (IPO) for 19.5 % of Nabisco Holdings Corp. common stock, raising over $1 billion to reduce its bank debt.

1995 - In April Warner-Lambert acquires Adams S.A., a privately held manufacture of confectionery products in Argentina.

1995 - Cadbury Schweppes acquires Allan Candy, including the Sour Patch trademark in Canada.

In 1995, it changed its name to Kraft Foods Inc.

1996

1996 - In September, Kraft Foods launches Kraft Interactive Kitchen (now kraftfoods.com), an internet site for consumers devoted to good food and good food ideas.

1996 - Nabisco, Inc. undergoes a restructuring of its business units and sales organization to focus on its “core brands.” The workforce is restructured, jobs are cut.

The same year, it sold its bakery division (except Lender’s Bagels, which was sold in 1996 to CPC International), its candy division and its tablespreads division.

1997

1997 - Nabisco Holdings Corp. acquires CornNuts, Inc. (California) effective December 19.

1997 - Warner-Lambert changes the name of its gum and confectionery unit from American Chicle Group to Adams.

1997 - Cadbury Schweppes acquires Jaret International, including the Sour Patch trademark, in the United States

Log Cabin syrup was sold in 1997.

1998

1998 - Nabisco divests its tablespreads business – Fleischmann’s, Blue Bonnet, Parkay, Chiffon and Touch of Butter – as well as several other brands, to ConAgra.

1999

1999 - On June 15, a series of reorganization transactions are completed.

1999 - Kraft acquires Mova, a snacks business in Ukraine.

Premark was bought by Illinois Tool Works in 1999.

2000

2000 - Philip Morris Companies Inc. acquires Nabisco Holdings Corp., Nabisco, Inc. and its subsidiaries for $14.9 billion effective as of December 11.

2000 - Pfizer Inc. acquires Warner-Lambert Company, including its Adams confectionery division and its gum brands.

2000 - Cadbury Schweppes acquires Hollywood, a leading French chewing gum brand.

2001

2001 - In January the Nabisco business is merged with Kraft Foods, a Philip Morris Companies subsidiary.

2001 - Kraft Foods International strengthens its coffee business in Central and Eastern Europe and North Africa through the acquisition of several coffee brands in Bulgaria, Romania, and Morocco.

In 2001, Philip Morris sold 280 million Kraft shares via the third-largest IPO of all time, retaining an 88.1% stake in the company.

2002

Cadbury Schweppes acquired the branded chewing gum business of Dandy A/S from the Bagger-Sørensen family in 2002.

2002 - Cadbury Schweppes acquires Dandy A.S. of Denmark, including Stimorol, Dirol and V6 gum brands.

2002 - Kraft Foods begins a major expansion of its worldwide headquarters in Northfield, Illinois.

2003

2003 - In March, Cadbury Schweppes completes its acquisition of Pfizer Inc.’s Adams confectionery business.

2003 - Cadbury becomes the world’s number one confectionery company ( and number 2 in chewing gum) with the acquisition in March of United States-based Adams chewing gum business.

2003 - Kraft Foods announces a partnership with Rainforest Alliance, a recognized international conservation leader, to support the development of sustainable coffee production in Mexico, Colombia, Brazil and Central America.

2004

2004 - In January, Kraft Foods Inc. announces a new global “One Company” organizational structure comprised of three entities: global marketing and category development group, geographic-based commercial units, and corporate functions.

Kraft began a major restructuring process in January 2004, following a year of declining sales (blamed largely on the rising health consciousness of Americans) and the sacking of co-CEO Betsy Holden.

2005

2005 - To kick-off the 135th birthday of modern chewing gum, Cadbury Adams USA re-releases three of its nostalgia brands: Beeman’s, Black Jack and, for the first time in a generation, Adams Sour gum.

2005 - Cadbury Schweppes acquires U.K. premium organic chocolate brand Green & Black’s.

2005 - Kraft Foods International expands into Croatia and Slovenia, bringing to 70 the total number of countries where the company now has operations.

2006

On June 26, 2006, the Board of Directors of Kraft Foods Inc. announces the appointment of Irene Rosenfeld as Chief Executive Officer.

Kraft announces it will build a plant in Bahrain in September 2006.

2006 - Cadbury Adams introduces a new gum brand.

2006 - Kraft announces plans to build a coffee processing plant near St Petersburg, Russia.

2007

On January 31, 2007, after months of speculation, the company announced that its 88.1% stake would be spun off to Altria shareholders at the end of March 2007; each would be given approximately 0.7 shares of Kraft for every Altria share they owned.

2007 - Kraft Foods Inc. becomes a fully independent company on March 30 following its spin-off from Altria Group, Inc.

The Cadbury purchase was part of the long-term strategy of Irene Rosenfeld, CEO and Kraft Chairman since March 2007, who developed a three-year turnaround plan designed to drive the profitable growth of Kraft Foods.

In July 2007, the company bought Groupe Danone’s biscuit (cookie) and cereal division for $7.2 billion, including iconic French biscuit brand Lefèvre-Utile.

In November 2007, Kraft agreed to sell its cereal unit to Ralcorp Holdings, a major private-label food maker, for $2.6 billion in a form of a spin-off merger.

In 2007 Kraft Foods Inc. acquired Group Danone's global biscuit business including the market-leading LU brand.

Jacobs, Carte Noire and Maxim soluble coffee brands will be produced at the new facility beginning in the fall of 2007.

2007 - Kraft Foods acquires the Danone Group biscuit business including the LU family of brands, 36 plants and operations in 20 countries.

As of 2007, Philip Morris (now Altria Inc.) had sold its stake in Kraft foods and the two companies are no longer affiliated.

2008

In February 2008, Berkshire Hathaway run by billionaire investor Warren E. Buffett announced that it had acquired an 8% stake in Kraft then worth over $4 billion.

2008 - Cadbury and Schweppes de-merge effective 7 May, separating the confections and beverages businesses into two companies.

2008 - Kraft Foods Inc. (KFT) replaces American International Group Inc. (AIG) in the Dow Jones Industrial Average, effective with the opening of trading on September 22.

2008 - Specific varieties of Trident, Dentyne Ice and Stride sugar-free chewing gum are granted the American Dental Association (ADA) Seal of Acceptance in recognition of the gums’ ability to help prevent cavities by strengthening teeth and reducing plaque acids.

2009

On September 7, 2009, Kraft made a £10.2 billion takeover offer for the long-established British confectionery group Cadbury, makers of Dairy Milk and Bournville chocolate.On November 9, 2009 Kraft’s £9.8bn takeover bid was rejected by Cadbury.

On September 7, 2009, Kraft made a hostile £10.2 billion takeover bid for the British confectionery group Cadbury, makers of Dairy Milk and Bournville chocolate.

Kraft renewed the offer under the same terms on December 4, 2009.

The Somerdale Factory was closed just days after the takeover by Kraft Foods in 2009.

The business generated 2009 net revenues of $1.6 billion, with 3,400 employees.”

2010

On January 19, 2010, Cadbury finally approved a revised offer from Kraft, valuing the confectionery business at $19.5 billion (£11.5 billion). The funding for the takeover was partially provided by the Royal Bank of Scotland, the British part-state-owned bank.

On January 19, 2010, Cadbury approved a revised offer from Kraft which valued the company at £11.5 billion ($19.5 billion). Some funds for the takeover were provided by the Royal Bank of Scotland, the British partially state-owned bank.

2010 - Kraft Foods Inc. acquires Cadbury plc on February 2, including the Cadbury Adams gum business.

2010 - On February 2, Cadbury plc is acquired by United States based Kraft Foods Inc. in a £11.5 billion deal.

2010 - On February 2 Kraft Foods acquires U.K.-based Cadbury plc for $18.5 billion The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals.

On March 17, 2010, Kraft Foods said it was “truly sorry” over its closure of Cadbury’s Somerdale Factory.

On March 1, 2010, Nestlé concluded the purchase of Kraft’s North American frozen pizza business for $3.7 billion.

On September 10, 2010, a disgruntled employee angered over a recent suspension, Yvonne Hiller, opened fire inside the Philadelphia Factory where she had worked for 15 years.

Berkshire Hathaway owned 5.6% of the outstanding stock of Kraft Foods, as reported in the holding company’s 2010 annual report.

2011

In March 2011, Kraft Foods introduced MiO, a sugar-free, zero calorie liquid flavoring product geared towards the 18-39 age demographic.

In March 2011, Kraft caused national outrage when they sold the site of a historic Cadbury factory it vowed not to close for £50 million after initially publically promising the continuity of production within the UK in order to win over support for the deal from shareholders.

In April 2011, Kraft set to invest $150 million in South Africa’s manufacturing plants over three years.

In August 2011 Kraft Foods announced plans to split into two publicly traded companies, an international snack-food company and a North American grocery company.

2011 - Kraft Foods celebrates the opening of the new factory in Trostyanets, Sumy region, Ukraine in November.

2012

Even though Mondelēz International is a young company (founded October 1, 2012), it was built on the foundation of several predecessor companies, most of which date back over 100 years.

2012 - On October 1 the split becomes effective, creating two separate companies: Mondelēz International, Inc., the global snacks company, and Kraft Foods Group, Inc., the North American grocery products company.

The company has changed its name from Kraft Foods, Inc. to Mondelez International, Inc. following a spin-off of its North American grocery business to Kraft Foods Group, Inc. on October 1, 2012.

Kraft spent a one-time $1.3 billion in integration costs to achieve $675 million in recurring annual synergy savings by the end of 2012 (estimated). Kraft was forced to increase prices to offset rising commodity costs in North America and Europe.

Kraft spent $1.3 billion on integration to achieve an estimated $675 million in annual savings by the end of 2012.

2014

In 2014, the company announced a merger of its coffee business with the Dutch firm Douwe Egberts; the company would be named Jacobs Douwe Egberts.

2016

On June 30, 2016, Mondelez made a $23 billion offer to buy its smaller rival, Hershey.

2017

In August 2017, it was announced that Dirk Van de Put, Belgian CEO of McCain Foods, would succeed Irene Rosenfeld as CEO in November 2017.

2018

On May 6, 2018, Mondelez agreed to buy cookie maker Tate's Bake Shop for approximately $500 million.

The acquisition was completed on June 7, 2018.

2019

On June 19, 2019, Mondelez agreed to acquire a majority interest in Perfect Snacks, owner of refrigerated protein bar Perfect Bar.

2020

On February 25, 2020, Mondelez announced that it was acquiring a majority stake in Toronto-based Give & Go, a maker of two-bite brownies.

The acquisition was completed on April 3, 2020.

Founded
1923
Company Founded
Headquarters
Deerfield, IL
Company Headquarter
Founders
Thomas McInnerney
Company Founders

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