Post job

Monrovia company history timeline

1926

1926 | A young, aspiring immigrant from Denmark, Harry E. Rosedale Sr., opens Monrovia Nursery Co. on a modest 10-acre plot in Monrovia, California.

1931

Heading the nursery at this stage was Martin Usrey, who had been with Monrovia since 1931 when he started out as a water boy.

1941

1941 | Monrovia becomes one of the first growers in the United States to trademark a more robust plant (Rosedale Pyracantha).

1953

1953 | In a major expansion, Harry relocates Monrovia’s growing grounds to Azusa, CA, adding several hundred acres into cultivation.

1956

In 1956, he transferred his operations to Azusa in the lush San Gabriel Valley, although he retained the Monrovia name.

1965

He first started working for the nursery in 1965 when he was just 14 years old.

1971

Also of note, Monrovia shut down its Rosedale Garden Centers in 1971 to concentrate on its thriving wholesale business.

1972

After attending Georgia Tech University, dropping out, and moving to California, he returned to Wight in 1972.

1981

In 1981, Harry Rosedale's son, Miles, joined the company on a full-time basis.

1982

It was run by two succeeding generations, then in 1982 was sold to Weyerhaeuser Co.

1988

In 1988, he retired at the age of 76 and was replaced by Miles Rosedale.

1990

He became president of Wight Nurseries in 1990 and a year later put together a management-led buyout of the business.

2001

Dardick, Karen, "Harry Rosedale Pioneered the Concept of Growing Plants," Pasadena Star-News , October 12, 2001.

In 2001, it merged with Wight Nurseries, a 113-year-old nursery based in Cairo, Georgia, with additional operations in La Grange, North Carolina.

2003

2003: Richard VanLandingham is named CEO.

2004

As the matter came to a vote in a special election held in May 2004, VanLandingham had to deal with a problem of a different sort, one that potentially threatened the very existence of the company.

In May 2004, Azusa voters approved a development plan for the 300 acres Monrovia wanted to sell for a housing development, and the company could now begin transferring workers and operations to the 1,000-acre Visalia nursery.

Since 2004, however, Monrovia has begun the process of transferring most of the work to its largest operation in Visalia.

2010

Until 2010, Monrovia had sold exclusively to independent garden centers." Not sure what "premium brand" image they are talking about? It's the one independent garden centers worked many years to help Monrovia build.

2012

According to the American Nursery and Landscape Association (ANLA) the winner of the "Garden Idol 2012" award is "The Scallywag Holly" from Monrovia Growers.

2013

According to Today's Garden Center Magazine, "Monrovia will begin selling its branded plants in Lowe’s stores in 2013.

2014

According to Garden Centers Magazine,“Monrovia Nursery is launching an e-commerce website by mid-January 2014, and consumers will be able to buy plants directly from the company.

2018

Nov 26, 2018 A Lincoln Highway artifact discovered!

Oct 24, 2018 Verdi, travelling through history

Oct 21, 2018 Our first "adventure" map!

2019

Oct 31, 2019 Lincoln Highway 106 years old today!

2020

Nov 22, 2020 Dog Valley to Truckee on the northern route of the Lincoln Highway, Part 4

Feb 7, 2020 Tobacco growing in Placer County

2021

Jan 2, 2021 Truckee on the Lincoln Highway

2022

© 2022 MONROVIA NURSERY COMPANY. ALL RIGHTS RESERVED.

Work at Monrovia?
Share your experience
Founded
1926
Company founded
Headquarters
Azusa, CA
Company headquarter
Get updates for jobs and news

Rate Monrovia's efforts to communicate its history to employees.

Zippia waving zebra

Monrovia jobs

Do you work at Monrovia?

Does Monrovia communicate its history to new hires?

Monrovia history FAQs

Zippia gives an in-depth look into the details of Monrovia, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Monrovia. The employee data is based on information from people who have self-reported their past or current employments at Monrovia. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Monrovia. The data presented on this page does not represent the view of Monrovia and its employees or that of Zippia.

Monrovia may also be known as or be related to Monrovia, Monrovia Growers, Monrovia Nursery Co., Inc., Monrovia Nursery Company, Monrovia Nursery Company Inc, Monrovia Nursery Company, Inc. and Monrovia Plants.