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Efraim Grinberg joined the Company in June 1980 and served as the Company’s Vice President of Marketing from February 1985 until July 1986, at which time he was elected to the position of Senior Vice President of Marketing. From June 1990 to October 1995, Mr. E. Grinberg served as the Company’s President and Chief Operating Officer and, from October 1995 until May 2001, served as the Company’s President. In May 2001, Mr. E. Grinberg was elected to the position of President and Chief Executive Officer and, in addition, effective January 31, 2009, he was elected Chairman of the Board of Directors. In March 2010 Mr. E. Grinberg resigned as President. He continues to serve as the Company’s Chairman of the Board of Directors and Chief Executive Officer. Mr. E. Grinberg’s more than three decades of experience in the watch industry and in a variety of positions at the Company during this period of its growth provides him with extensive knowledge of the Company’s brands, markets, competitors, customers and other aspects of its business and the industry as a whole and qualifies him for service on the Board of Directors. Mr. E. Grinberg also serves on the Board of Directors of Lincoln Center for the Performing Arts, Inc. and Jewelers of America.

Senior Executive with 25 years of progressive experience as President, Chief Operating Officer, and Chief FInancial Officer in brand management, strategy, mergers & acquisitions, turnarounds, capital raising, planning, and corporate finance in globally focused businesses. Experience includes IPO spin-offs and successful development of start-up business units into multi-national high growth enterprises in the fresh natrual food & beverage, apparel, hospitality, and gaming industries.Specialties: Developing growth strategies, and executing them, brand management, building operating platforms high performance teams, mergers and acquisition, integration, and business planning.