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Morningstar company history timeline

1984

1984: Joseph Mansueto established the Mutual Fund Sourcebook Inc.

1985

First-year sales reached $100,000, and doubled to $200,000 in 1985, when the company unveiled its Star Rating system for mutual funds.

1986

In 1986, the name was renamed to Morningstar Inc.

In 1986 Mansueto loaned $200,000 of his own money--and a similar amount from his father--to Morningstar, which used the capital to launch a fortnightly publication called Mutual Fund Values (later re-titled Morningstar Mutual Funds).

1992

By 1992 he had been promoted to publisher of Morningstar Mutual Funds, with a 70-person staff that included 12 analysts.

1993

The Morningstar Mutual Fund 500, an annual publication summarizing 500 carefully selected funds, was unveiled in 1993.

1994

Morningstar's 1994 acquisition of MarketBase added stock coverage to its offerings.

1997

1997: Morningstar established its online presence and set up the “Morningstar.net” website.

The development of Morningstar.net in 1997 ushered in a new era in the company's history, in which the Web played a key role in content distribution.

1997: Morningstar migrates to the World Wide Web with its first Web site, Morningstar.net.

1998

In March 1998, Timothy K. Armour was named Morningstar's chief operating officer.

A monthly individual investment newsletter called Morningstar StockInvestor was introduced in April 1998, with the aim of helping personal investors identify and analyze undervalued stocks.

1998: Morningstar Japan K.K. was created.

Donald Phillips also was named as Morningstar's CEO in 1998.

1998: A joint venture with Tokyo's Softbank results in the formation of Morningstar Japan K.K.

1999

In July 1999, Morningstar accepted an investment of US$91 million from SoftBank in return for a 20 percent stake in the company.

Armour assumed the role of president in 1999, and the company restructured a number of executive responsibilities.

2000

In the December 18, 2000, issue of Mutual Fund Market News, Mansueto cited his desire to put Morningstar on the fast track to profitability by reducing expenses.

2000: Morningstar expanded and established Morningstar Europe, Morningstar Norge AS, Morningstar Asia, and Morningstar Korea.

In 2000 a service for the 401(k) market called Morningstar ClearFuture provided online investment education, guidance, research, and advice to plan participants.

2001

Morningstar's annual revenues reached $91.2 million in 2001.

2004

In August 2004 Morningstar announced a new ranking system that pertained to the governance of mutual funds.

2004: Morningstar began to prepare for its IPO.

2020

In April 2020, Morningstar announced it had reached an agreement to acquire Sustainalytics, a research and rating firm specialized in environmental, social, and governance (ESG) insights.

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1984
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