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Mothers Against Drunk Driving history
Mothers Against Drunk Driving company history timeline
The organization was formed on May 7, 1980, and since, it has quickly grown in size.
In 1980, the group was noticed by Frank R. Lautenberg, a United States Senator.
In 1981 MADD exploded nationwide as volunteers picked up picket signs and marched in front of state capitols to get new drunk driving laws passed.
President Ronald Reagan created the Presidential Commission on Drunk Driving on April 14, 1982.
At the office grand opening in Hurst of September 1983, then-Democratic House Majority Leader Jim Wright attended and announced his support of the 21 Minimum Drinking Age Act.
1983: MADD relocates its headquarters to Texas.
In the spring of 1983, NBC aired a made-for-TV movie called “The Candy Lightner Story,” which bolstered attention of the issue.
In July of 1984, MADD makes a conscious and deliberate decision to change its name from Mothers Against Drunk Drivers to Mothers Against Drunk Driving… to signal that the organization is against the action, not the person.
A major milestone happened on July 17, 1984… the 21 minimum drinking age is signed into Federal law.
An important name change took place in 1984, when the group began calling itself Mothers Against Drunk Driving.
In 1985, Lon G. von Hurwitz produced the public-service video "Don't Drive Drunk" starring Stevie Wonder.
In 1985, Lightner objected to the shifting focus of MADD, and left her position with the organization.
Project Red Ribbon, known today as Tie One On For Safety, launches in 1986.
MADD's earliest known usage of "designated driver" is in 1986.
By 1988, this act created a uniform age limit for alcohol consumption across the country.
In 1989, MADD Canada was founded.
PRIDE became MADD Canada in 1990.
Revenues, largely achieved through telemarketing, were about $50 million in 1990.
The national office lost $1 million on a botched grocery store coupon book giveaway in 1991, reported the Wall Street Journal.
MADD released its first "Rating the States" report, grading the states in their progress against drunk driving, in 1991. "Rating the States" has been released four times since then.
By 1992, 41 states and the District of Columbia had adopted a BAC of 0.10 as the legal measure of intoxication.
Hurwitz would become the organization's chairman in 1993.
Nationwide revenues fell 22 percent, to $40 million, in fiscal 1993, leading to a desperate shortfall for the head office.
In 1993, Gene Siskel, Roger Ebert and Leeza Gibbons co-host “Hollywood Gets MADD,” a 30-minute infomercial that explored the problem of drinking and driving and how Hollywood's attitude toward drunk driving, as reflected in its movies, has changed over the years.
In early 1994, MADD founder Candace Lightner began working for the Berman & Co. lobbying firm in Washington, D.C., on behalf of the American Beverage Institute.
A telemarketing blitz raised revenues to $47.7 million in fiscal 1994, but the $1 million deficit nearly tripled.
In 1994, The Chronicle of Philanthropy released the results of the largest study of charitable and non-profit organization popularity and credibility.
The Michigan office filed a lawsuit to prevent this in February 1995.
1996: MADD expands its mission to take on underage drinking.
The National Restaurant Association (NRA), MADD's longtime lobbying opponent, was its partner in a 1997 designated driver effort.
During this period in 1997, 250 people were killed by drunk drivers; these were mourned in national advertising that also noted a high-profile loss overseas: the death of Diana, Princess of Wales, whose driver had been profoundly intoxicated.
By 1997, the Department of Transportation announces it will remove the term “accident” in all of its communication and asks the public to remove it from its vocabulary.
In 1998, with support from MADD members, "Zero Tolerance" legislation was passed in all 50 states.
In 1999, MADD's National Board of Directors unanimously voted to change the organization's mission statement to include the prevention of underage drinking.
In 2000, after years of lobbying, President Clinton signed legislation that would effectively lower the legal blood alcohol level in the US to .08.
MADD releases its second registered logo in 2001.
MADD's national president was Millie I. Webb in 2002.
MADD. Available online at <www.madd.org> (accessed July 28, 2003).
As a result of MADD’s perseverance, persistence and heart for victims, .08 finally passes in all 50 states by 2004.
Current goals include reducing alcohol-related traffic fatalities to 11,000 or fewer by the year 2005.
Chuck Hurley became MADD CEO in 2005.
When the Campaign to Eliminate Drunk Driving is unveiled in 2006, New Mexico is the only state that has passed an all-offender ignition interlock law.
MADD has been a part of this permanent exhibit since the Newseum’s grand opening in 2008.
MADD announces a new partnership with the NFL in 2010 with a game-day program asking fans to designate a non-drinking driver.
MADD updates it’s logo in 2011… the organizations third registered logo in its history.
Earle left to become the president of a new foundation of Sanford Health in January 2012, the Edith Sanford Breast Cancer Foundation.
By June of 2015, MADD helps to pass all-offender ignition interlock laws in 25 states, the most recent state being Texas.
In 2019 MADD Brazil was founded.
Officer Landrum was the National Association of State Boating Law Enforcement Administrator’s (NASBLA) 2021 Operation Dry Water…
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Mothers Against Drunk Driving competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| The Humane Society of the United States | 1954 | $159.2M | 2,014 | 2 |
| American Diabetes Association | 1940 | $182.1M | 1,071 | 17 |
| American Public Health Association | 1872 | $50.0M | 314 | 2 |
| March of Dimes | 1938 | $169.3M | 7,500 | 20 |
| NARAL Pro-Choice America | 1969 | $14.3M | 166 | - |
| Feeding America | 1979 | $2.9B | 125 | 8 |
| Big Brothers Big Sisters of America | 1904 | $17.1M | 2,016 | 19 |
| Kaiser Family Foundation (KFF) | 1948 | $26.0M | 229 | - |
| SADD Nation | 1981 | $5.0M | 15 | - |
| Center for Community Solutions | 1969 | $5.0M | 86 | - |
Mothers Against Drunk Driving history FAQs
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Mothers Against Drunk Driving may also be known as or be related to Mothers Against Drunk Driving, Mothers Against Drunk Driving (MADD) and Mothers Against Drunk Driving (madd).