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Mrs. Fields Famous Brands history
Mrs. Fields Famous Brands company history timeline
With additional loans, the second store was opened in 1979.
In 1980 the company opened its new store in the Ala Moana Shopping Center in Honolulu, but initially it failed miserably.
Also based in Salt Lake City, Utah, TCBY® has been a frozen yogurt innovator from the day its first shop opened in Little Rock, Arkansas in 1981.
By early 1983 the company had moved to Park City, Utah, and operated 70 stores from Honolulu to Chicago, and then it decided to open its first store in New York City.
By 1983 Famous Amos began a program to franchise 100 stores within two years.
Although combined revenues from these firms were just $150 million in 1983, profit margins ran higher than in other industries, partly because of inexpensive materials.
In just four weeks Randy Fields used specially developed software to help him and his wife reduce La Petite Boulangerie's administrative staff from 53 to just three individuals. It earned a profit of 18.5 percent on sales of $87 million, up from $72.6 million in 1986.
The company in 1987 purchased La Petite Boulangerie, a chain of 119 French bakery/sandwich stores, from PepsiCo for $15 million.
By 1987 Debbi Fields said in her book that, 'The rumor has really hurt the company.' She responded to this persistent account by placing notices in all her stores denying that the company had sold its recipe.
Her company, however, had a bad year in 1988 when it lost $19 million and closed 85 of its 500 stores, mostly in the eastern and southeastern United States.
In 1988 they closed their ice cream parlor so they could use the former Dudler Building for Mrs.
In the February 13, 1989 issue of Fortune, he said, "We've been very ineffective at telling the British what we're trying to do." Some British food industry analysts said investors felt deceived after they were told it was a cookie company and then it changed directions.
In December 1989 the company began the process of selling its Carson plant to Van den Bergh Foods, a Unilever Group subsidiary.
Fields' Inc. in 1989 reorganized by delegating certain management roles.
Started in August 1991, the company's franchise option was praised by at least three publications: Success, Entrepreneur, and Self Magazine.
By 1992 the firm had added stores in Thailand, and its seventh overseas market started in Mexico City with a licensing agreement with Pasteleria El Molino S.A.
They needed to add more products, and they're finally doing that now.' By 1993 the company had added yogurt, coffee, and diversified with other products.
And in 1993, she sold her stores to an investment firm for $100 million.
Chairwoman Debbi Fields in early 1995 announced that the company planned to add 100 new stores overseas.
Fields Original Cookie Company was formed in 1996 when Greenwich, Conn.-based Capricorn Holdings acquired Mrs.
Debbi Fields married Michael Rose, the retired chairman of Harrah's Entertainment, on November 29, 1997, and moved from Park City to live with her husband in Memphis, Tennessee.
Fields' 30th Anniversary Cookie in August 2007.
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Mrs. Fields Famous Brands competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Tiff's Treats | 1999 | $3.7M | 35 | - |
| Panera Bread | 1981 | $2.8B | 140,000 | 4,563 |
| Cheryl's Cookies and Brownies | 1981 | $26.0M | 175 | - |
| Philly Pretzel Factory | 1998 | $16.0M | 359 | - |
| Cinnabon | 1985 | $1.3M | 30 | 8 |
| Gigi's Cupcakes USA | 2008 | $6.3M | 280 | - |
| Barnie's Coffee & Tea Co. | 1980 | $10.0M | 50 | - |
| Alfalfa's Market | 1979 | $64.7M | 1,000 | - |
| Houston Foods Inc | - | $22.0M | 479 | - |
| Premier Wine And Spirits | - | $7.8M | 350 | - |
Mrs. Fields Famous Brands history FAQs
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Mrs. Fields Famous Brands may also be known as or be related to Mrs Field's Original Cookies, Mrs Fields Cookies, Mrs. Fields Cookies and Mrs. Fields Famous Brands.