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Mullen Advertising history
Mullen Advertising company history timeline
What was there to do but start an advertising agency?" In 1970, Mullen started his new business, which at first he called Superfine Productions, out of his two-room apartment in the coastal town of Marblehead, Massachusetts.
1970: Jim Mullen establishes an ad agency.
''The presumption is if you're not aligned with a bigger agency, it's a better thing,'' said Jim Mullen, who continues as chief executive at Mullen, which he founded in 1970, as he adds duties at Lowe as a vice chairman offering strategic counsel for North American operations.
1974: Paul Silverman joins the one-man operation.
The agency scored a major win in 1993 when it landed a $30 million BMW account, especially satisfying to Jim Mullen who because of his racing experience probably knew more about cars than any advertising executive in the world.
In the early months of 2002, the new unit was responsible for most of Mullen's major wins.
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