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What does a multimedia designer do?

Updated January 8, 2025
8 min read
Quoted expert
Abby Guido

A multimedia designer is responsible for creating graphic content and animations for digital platforms and media advertisements. Multimedia designers produce high-quality visual materials according to business requirements and budget limitations. They coordinate with the whole design team for the accuracy of deliverables and modifications as needed. A multimedia designer must be highly technical and creative, especially in utilizing various software applications and programs to develop graphic animations that adhere to quality standards and ensuring its appeal to the target audience.

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Multimedia designer responsibilities

Here are examples of responsibilities from real multimedia designer resumes:

  • Manage website redesign including copywriting and updating all website content.
  • Launch new websites using HTML5, CSS and Wordpress.
  • Assist in the development of some client websites as well as basic SEO, site linking, HTML and CSS cleanup.
  • Design and develop dynamic websites, CSS and HTML coding, optimization of graphics, illustrations, photos and web icons.
  • Create and develop the UI for an in house video CMS.
  • Pose and render characters in Maya as well as in-game tools.
  • Direct photography through photos and films for the company and associate events.
  • Scan, retouch and manipulate original artwork, slides and digital stock photography.
  • Edit and master DVD and create retail ready DVD duplication with CSS secure protection.
  • Design UI graphics for a portion of the car wash management software, WashConnect.
  • Work on HTML5 base mobile platform CBTs that work with mobile phones, and tablets.
  • Provide technical guidance on search engines, meta-tags, JavaScript, XML and other more advance web activities.
  • Handle all social media designs including twitter headers, youtube banners, twitch graphics, among other things.
  • Conceptualize, write, produce, shoot, and edit comedy sketch videos, overseeing concept through completion.
  • Create multimedia instructional videos and animation for the training department.

Multimedia designer skills and personality traits

We calculated that 9% of Multimedia Designers are proficient in Graphic Design, Video Production, and Animation. They’re also known for soft skills such as Analytical skills, Communication skills, and Computer skills.

We break down the percentage of Multimedia Designers that have these skills listed on their resume here:

  • Graphic Design, 9%

    Established and ensured a consistent corporate identity through message content and graphic design.

  • Video Production, 9%

    Initiated the use of HD video production at The Fifth Business, which grew into a major offering for the company.

  • Animation, 7%

    Served as a Flash animation designer for various custom e-learning development solutions.

  • Adobe Creative Suite, 6%

    Designed, built and maintained websites for multiple members using visual-based website CMS system and Adobe Creative Suite.

  • Motion Graphics, 5%

    Research new technology and methodologies relating to video projection and motion graphics.

  • Photography, 5%

    Photograph show performances -Logo design for Space Ship to Nowhere show -Promotional photography

Most multimedia designers use their skills in "graphic design," "video production," and "animation" to do their jobs. You can find more detail on essential multimedia designer responsibilities here:

Analytical skills. The most essential soft skill for a multimedia designer to carry out their responsibilities is analytical skills. This skill is important for the role because "graphic designers must be able to perceive their work from their consumers’ point of view to ensure that the designs convey the client’s message." Additionally, a multimedia designer resume shows how their duties depend on analytical skills: "led new ecommerce website and mobile website design and ui functionality utilizing data collected from user focus groups. "

Communication skills. Another soft skill that's essential for fulfilling multimedia designer duties is communication skills. The role rewards competence in this skill because "graphic designers must communicate with clients, customers, and other designers to ensure that their designs accurately and effectively convey information." According to a multimedia designer resume, here's how multimedia designers can utilize communication skills in their job responsibilities: "design banner ads and email communications, and assist with updating website design. "

Computer skills. multimedia designers are also known for computer skills, which are critical to their duties. You can see how this skill relates to multimedia designer responsibilities, because "most graphic designers use specialized graphic design software to prepare their designs." A multimedia designer resume example shows how computer skills is used in the workplace: "create two-dimensional and three-dimensional images depicting objects in motion or illustrating a process, using computer animation or modelingprograms. "

Creativity. For certain multimedia designer responsibilities to be completed, the job requires competence in "creativity." The day-to-day duties of a multimedia designer rely on this skill, as "graphic designers must be able to think of new approaches to communicating ideas to consumers." For example, this snippet was taken directly from a resume about how this skill applies to what multimedia designers do: "played key role as part of a creative team that conceptualized and created interactive multimedia presentations. "

Time-management skills. Another crucial skill for a multimedia designer to carry out their responsibilities is "time-management skills." A big part of what multimedia designers relies on this skill, since "graphic designers often work simultaneously on multiple projects, each with a different deadline." How this skill relates to multimedia designer duties can be seen in an example from a multimedia designer resume snippet: "produced multiple high-level media design projects within stringent customer deadlines pakistan-operation quake video after being reviewed by sec. "

All multimedia designer skills

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Compare different multimedia designers

Multimedia designer vs. Graphic artist

A graphic artist is either an illustrator or an animator who creates art work that will be used in graphic projects such as advertisements, posters, or even book covers. Although a graphic artist has his/her own style of artwork, he/she may be often commissioned to create art specifically for a particular project. A graphic artist may work with a graphic designer in order to convey the overall message of a project. The portfolio of a graphic artist includes cartoons, illustrations, and graphic novels.

If we compare the average multimedia designer annual salary with that of a graphic artist, we find that graphic artists typically earn a $6,568 lower salary than multimedia designers make annually.While the two careers have a salary gap, they share some of the same responsibilities. Employees in both multimedia designer and graphic artist positions are skilled in graphic design, adobe creative suite, and motion graphics.

These skill sets are where the common ground ends though. The responsibilities of a multimedia designer are more likely to require skills like "video production," "animation," "html css," and "javascript." On the other hand, a job as a graphic artist requires skills like "brochures," "adobe indesign," "posters," and "design concepts." As you can see, what employees do in each career varies considerably.

Graphic artists earn the highest salaries when working in the non profits industry, with an average yearly salary of $68,382. On the other hand, multimedia designers are paid more in the real estate industry with an average salary of $90,787.The education levels that graphic artists earn slightly differ from multimedia designers. In particular, graphic artists are 3.7% less likely to graduate with a Master's Degree than a multimedia designer. Additionally, they're 0.2% less likely to earn a Doctoral Degree.

Multimedia designer vs. Graphic design specialist

A graphic design specialist utilizes their artistic expertise in creating imagery and designs that convey a particular message. Their responsibilities revolve around liaising with clients to determine their needs and goals, developing concepts and subjecting it for client approval, and revising designs as necessary. In a company setting, a graphic design specialist may work with a team, coordinating with them while sticking to budgets and deadlines. Furthermore, as a team member, it is essential to report to managers or supervisors, all while adhering to the company's policies and regulations.

On average, graphic design specialists earn a $5,543 lower salary than multimedia designers a year.Only some things about these jobs are the same. Take their skills, for example. Multimedia designers and graphic design specialists both require similar skills like "graphic design," "animation," and "adobe creative suite" to carry out their responsibilities.

In addition to the difference in salary, there are some other key differences worth noting. For example, multimedia designer responsibilities are more likely to require skills like "video production," "motion graphics," "photography," and "adobe audition." Meanwhile, a graphic design specialist has duties that require skills in areas such as "visualization," "integrated marketing," "brochures," and "adobe indesign." These differences highlight just how different the day-to-day in each role looks.

Graphic design specialists earn a lower average salary than multimedia designers. But graphic design specialists earn the highest pay in the technology industry, with an average salary of $67,457. Additionally, multimedia designers earn the highest salaries in the real estate with average pay of $90,787 annually.graphic design specialists earn similar levels of education than multimedia designers in general. They're 2.2% less likely to graduate with a Master's Degree and 0.2% less likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for multimedia designers in the next 3-5 years?

Our field is constantly changing and adapting; sometimes it moves so fast you cannot keep up. The areas I see growing are in AR/VR and experiential design.

Multimedia designer vs. Graphic designer, marketing

A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.

On average scale, graphic designers, marketing bring in lower salaries than multimedia designers. In fact, they earn a $12,705 lower salary per year.multimedia designers and graphic designers, marketing both have job responsibilities that require similar skill sets. These similarities include skills such as "graphic design," "adobe creative suite," and "powerpoint," but they differ when it comes to other required skills.

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a multimedia designer is likely to be skilled in "video production," "animation," "motion graphics," and "photography," while a typical graphic designer, marketing is skilled in "brochures," "blog posts," "in-house," and "marketing campaigns."

Graphic designers, marketing make a very good living in the technology industry with an average annual salary of $52,640. On the other hand, multimedia designers are paid the highest salary in the real estate industry, with average annual pay of $90,787.When it comes to education, graphic designers, marketing tend to earn similar degree levels compared to multimedia designers. In fact, they're 3.1% less likely to earn a Master's Degree, and 0.2% less likely to graduate with a Doctoral Degree.

Multimedia designer vs. Graphic designer internship

In a graphic design internship, one of the primary responsibilities is to accomplish tasks while under the supervision of more experienced colleagues. An aspiring graphic designer may use this opportunity to observe and participate in designing for various industries, handle different clients, participate in creative meetings, and learn strategies from experts. Furthermore, there may also be technical tasks involving research and analysis, gathering materials, coordinating with vendors, and producing reports and other necessary documentation. They may also be responsible for maintaining a database and responding to calls and inquires.

Graphic designer interns average a lower salary than the annual salary of multimedia designers. The difference is about $25,668 per year.While their salaries may vary, multimedia designers and graphic designer interns both use similar skills to perform their duties. Resumes from both professions include skills like "graphic design," "adobe creative suite," and "motion graphics. "Each job also requires different skills to carry out their responsibilities. A multimedia designer uses "video production," "animation," "html css," and "javascript." Graphic designer interns are more likely to have duties that require skills in "graphic design intern," "blog posts," "typography," and "adobe indesign. "graphic designer interns enjoy the best pay in the professional industry, with an average salary of $41,614. For comparison, multimedia designers earn the highest salary in the real estate industry.The average resume of graphic designer interns showed that they earn similar levels of education compared to multimedia designers. So much so that theyacirc;euro;trade;re 4.8% less likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 0.2%.

Types of multimedia designer

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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