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Become A Multimedia Manager

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Working As A Multimedia Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $86,000

    Average Salary

What Does A Multimedia Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Multimedia Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Multimedia Manager Jobs

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Do you work as a Multimedia Manager?

Average Yearly Salary
$86,000
Show Salaries
$44,000
Min 10%
$86,000
Median 50%
$86,000
Median 50%
$86,000
Median 50%
$86,000
Median 50%
$86,000
Median 50%
$86,000
Median 50%
$86,000
Median 50%
$166,000
Max 90%
Best Paying Company
Aristocrat Technologies
Highest Paying City
San Rafael, CA
Highest Paying State
Colorado
Avg Experience Level
3.8 years
How much does a Multimedia Manager make at top companies?
The national average salary for a Multimedia Manager in the United States is $86,339 per year or $42 per hour. Those in the bottom 10 percent make under $44,000 a year, and the top 10 percent make over $167,000.

Real Multimedia Manager Salaries

Job Title Company Location Start Date Salary
Manager of Multimedia Projects Iberonews Us Hispanics LLC Miami, FL Sep 21, 2013 $120,000
Multimedia Manager Aristocrat Technologies, Inc. Las Vegas, NV Dec 15, 2010 $81,600
Multimedia Manager Aristocrat Technologies, Inc. Las Vegas, NV May 21, 2010 $80,000
Advertising Multimedia Manager Autonet Mobile Santa Rosa, CA Apr 13, 2016 $72,488
Multimedia and Evaluation Manager Cold Spring Harbor Laboratory Cold Spring Harbor, NY Jul 09, 2012 $69,000
Multimedia and Evaluation Manager Cold Spring Harbor Laboratory Cold Spring Harbor, NY Nov 01, 2010 $68,000
Multimedia and Evaluation Manager Cold Spring Harbor Laboratory Cold Spring Harbor, NY May 20, 2014 $65,000
Multimedia and Evaluation Manager Cold Spring Harbor Laboratory Cold Spring Harbor, NY Jan 05, 2014 $65,000
Multimedia Manager It Works Marketing, Inc. Palmetto, FL Sep 16, 2015 $62,000 -
$72,000
Multimedia Manager University of Utah Salt Lake City, UT Oct 15, 2016 $55,000
Multimedia Manager Nonpareil Ventures LLC San Rafael, CA Aug 26, 2014 $48,001
Agency Field Training and Multimedia Manager The Roland & Wrobel Agencies, LLC Irving, TX Dec 16, 2015 $48,000
Agency Field Training and Multimedia Manager The Roland Agency Irving, TX Sep 23, 2014 $48,000

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Top Skills for A Multimedia Manager

  1. Video Production
  2. Company Website
  3. Online Courses
You can check out examples of real life uses of top skills on resumes here:
  • Developed new corporate production standards for audio and video production, specifying new equipment purchases and their use.
  • Proposed direct link between two of SanovaWorks company websites in order to provide better user experience and search results.
  • Develop course standards and review all online courses.
  • Offered the position of Multimedia Manager following successful project completions over a two-year period working in conjunction with the corporate webmaster.
  • Web content management system: Commonspot.

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Average Salary:

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Top 10 Best States for Multimedia Managers

  1. Colorado
  2. New York
  3. Rhode Island
  4. Arkansas
  5. Virginia
  6. California
  7. New Jersey
  8. Texas
  9. Minnesota
  10. District of Columbia
  • (388 jobs)
  • (1,331 jobs)
  • (65 jobs)
  • (59 jobs)
  • (555 jobs)
  • (2,997 jobs)
  • (496 jobs)
  • (898 jobs)
  • (289 jobs)
  • (138 jobs)

Multimedia Manager Demographics

Gender

Male

65.7%

Female

24.8%

Unknown

9.5%
Ethnicity

White

62.0%

Hispanic or Latino

15.4%

Black or African American

11.2%

Asian

7.3%

Unknown

4.2%
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Foreign Languages Spoken

Spanish

61.5%

German

15.4%

Norwegian

7.7%

Italian

7.7%

Japanese

7.7%
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Multimedia Manager Education

Schools

Syracuse University

6.3%

Arizona State University

6.3%

American University

6.3%

Pennsylvania State University

6.3%

William Paterson University of New Jersey

6.3%

University of Phoenix

6.3%

University of Texas at Austin

6.3%

Texas A&M University

4.8%

Columbia College Chicago

4.8%

Auburn University

4.8%

Duquesne University

4.8%

Pennsylvania Institute of Technology

4.8%

South University-The Art Institute of Dallas

4.8%

Kent State University

4.8%

Pace University - New York

4.8%

University of Oregon

4.8%

University of Florida

3.2%

Art Institute of Phoenix

3.2%

Western Illinois University

3.2%

Emerson College

3.2%
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Majors

Communication

14.3%

Graphic Design

13.9%

Business

11.7%

Photography

9.1%

Computer Science

6.5%

Journalism

6.1%

Fine Arts

5.7%

Marketing

4.8%

Animation

4.3%

English

3.0%

Computer Applications

3.0%

Audiovisual Communications Technologies

3.0%

Electrical Engineering

2.6%

Digital Media

1.7%

Liberal Arts

1.7%

Management

1.7%

Music

1.7%

Educational Technology

1.7%

Computer Networking

1.7%

Entertainment Business

1.3%
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Degrees

Bachelors

55.0%

Masters

16.7%

Other

16.1%

Associate

7.0%

Certificate

4.0%

Diploma

1.2%
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