What does a multimedia manager do?
Multimedia manager responsibilities
Here are examples of responsibilities from real multimedia manager resumes:
- Staff and manage studio with video and animation personnel.
- Manage all aspects of production from concept and scriptwriting to final product.
- Project manage hundreds of high-quality instructional videos in CD, DVD, streaming for web and podcast formats.
- Lead strategy and implementation of Pepperdine s YouTube channel for recruitment, alumni relations, donor cultivation and public awareness.
- Manage eLearning strategy, marketing, multimedia evangelist, digital distribution and guest facing technology.
- Leverage internal employee events for social media opportunities on Facebook, YouTube, Pinterest, and more
- Create PowerPoint presentations for speakers for on-site sales meetings.
- Initiate company YouTube channels; maintain channels and all content.
- Design, administer, and maintain Internet sites, corporate intranet and web servers.
- Produce art, photography and graphics for the marketing, web and annual advertising campaigns.
- Design the company s websites and intranet sites, ensuring consistency between web and print.
- Ensure quality visual content of newscasts, supporting field reporters, and special editing and photography projects.
- Edit videos for website, social media and DVD release from home office outside regular working hours.
- Track key performance indicators daily to monitor campaign progress and optimize toward reaching and exceeding ROI and ROAS goals.
- Assist instructors, staff, clients, and students in person, by phone, and via email or teleconferencing.
Multimedia manager skills and personality traits
We calculated that 18% of Multimedia Managers are proficient in Video Production, Graphic Design, and Animation. They’re also known for soft skills such as Interpersonal skills, Analytical skills, and Creativity.
We break down the percentage of Multimedia Managers that have these skills listed on their resume here:
- Video Production, 18%
Developed new corporate production standards for audio and video production, specifying new equipment purchases and their use.
- Graphic Design, 8%
Supervised two graphic designers, one programmer and an administrative assistant
- Animation, 8%
Researched and reported on digital video, animation, multimedia, and Website technologies.
- Photography, 7%
Ensured quality visual content of newscasts, supporting field reporters, and special editing and photography projects.
- Multimedia Content, 6%
Created multimedia content for Apple iOS devices; iPad, iPhone, and iPod.
- Motion Graphics, 5%
Designed, edited, and managed design of motion graphics and visual effects.
Most multimedia managers use their skills in "video production," "graphic design," and "animation" to do their jobs. You can find more detail on essential multimedia manager responsibilities here:
Interpersonal skills. The most essential soft skill for a multimedia manager to carry out their responsibilities is interpersonal skills. This skill is important for the role because "managers must deal with a range of people in different roles, both inside and outside the organization." Additionally, a multimedia manager resume shows how their duties depend on interpersonal skills: "preserve excellent interpersonal, communication, and negotiation skills to continue building good working relationships. "
Analytical skills. Another soft skill that's essential for fulfilling multimedia manager duties is analytical skills. The role rewards competence in this skill because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." According to a multimedia manager resume, here's how multimedia managers can utilize analytical skills in their job responsibilities: "created press releases, managed internal/external newsletters, maintained inventory of literature, supported direct mail marketing database and postal preparation. "
Creativity. Another skill that relates to the job responsibilities of multimedia managers is creativity. This skill is critical to many everyday multimedia manager duties, as "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This example from a resume shows how this skill is used: "manage department of three employees, maintain budget allotment for video projects supplies, training and inventory. "
Communication skills. For certain multimedia manager responsibilities to be completed, the job requires competence in "communication skills." The day-to-day duties of a multimedia manager rely on this skill, as "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." For example, this snippet was taken directly from a resume about how this skill applies to what multimedia managers do: "managed the public website, internal intranet, and created new communication channels within the availity portal. "
The three companies that hire the most multimedia managers are:
- Google3 multimedia managers jobs
- Sinclair Broadcast Group2 multimedia managers jobs
- Citi1 multimedia managers jobs
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Multimedia manager vs. Marketing director
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
These skill sets are where the common ground ends though. The responsibilities of a multimedia manager are more likely to require skills like "video production," "animation," "photography," and "multimedia content." On the other hand, a job as a marketing director requires skills like "digital marketing," "marketing campaigns," "market research," and "sales strategies." As you can see, what employees do in each career varies considerably.
Marketing directors earn the highest salaries when working in the manufacturing industry, with an average yearly salary of $131,349. On the other hand, multimedia managers are paid more in the non profits industry with an average salary of $72,105.On average, marketing directors reach similar levels of education than multimedia managers. Marketing directors are 3.6% more likely to earn a Master's Degree and 0.2% more likely to graduate with a Doctoral Degree.Multimedia manager vs. Business development director
A business development director specializes in crafting plans and strategies to develop the relationship between the brand, clients, and other key characters in the industry. It is their responsibility to examine and understand everything about the brand and figure out which areas require improvement or changes. They must also conduct a thorough marketing analysis and remain updated on the latest trends in the market to identify new opportunities that would improve customer satisfaction. Furthermore, they must also communicate with all clients, even appear on public gatherings to strengthen brand awareness.
In addition to the difference in salary, there are some other key differences worth noting. For example, multimedia manager responsibilities are more likely to require skills like "video production," "graphic design," "animation," and "photography." Meanwhile, a business development director has duties that require skills in areas such as "healthcare," "crm," "patients," and "customer relationships." These differences highlight just how different the day-to-day in each role looks.
Business development directors may earn a higher salary than multimedia managers, but business development directors earn the most pay in the finance industry with an average salary of $124,195. On the other hand, multimedia managers receive higher pay in the non profits industry, where they earn an average salary of $72,105.business development directors earn higher levels of education than multimedia managers in general. They're 7.6% more likely to graduate with a Master's Degree and 0.2% more likely to earn a Doctoral Degree.Multimedia manager vs. Partner
A business partner is responsible for providing strategies and recommendations on how the business will operate, increasing its revenues while sharing profits. Business partners must have extensive knowledge of how the current market industry works to identify the best decisions for the business. A business partner should also be engaged in suggesting new services and offers that the company might consider for its clients. Business partners must also keep the confidentiality of their partnering business administration at all times.
The required skills of the two careers differ considerably. For example, multimedia managers are more likely to have skills like "video production," "graphic design," "animation," and "photography." But a partner is more likely to have skills like "patients," "customer service," "healthcare," and "patient care."
When it comes to education, partners tend to earn similar degree levels compared to multimedia managers. In fact, they're 2.1% more likely to earn a Master's Degree, and 10.5% more likely to graduate with a Doctoral Degree.Multimedia manager vs. Manager, strategy
A strategy manager is an individual who reviews a company's objectives for growth and works with executives to formulate actionable plans to achieve these objectives. To make comprehensive recommendations, strategy managers must conduct data analysis of the organization as well as the overall industry. They must provide assessments of market trends and identify business threats and opportunities. Strategy managers should also work with department heads to develop individual team goals and break them down into actionable steps for the employees to complete.
Types of multimedia manager
Updated January 8, 2025











