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Multimedia producer vs associate producer

The differences between multimedia producers and associate producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a multimedia producer and an associate producer. Additionally, a multimedia producer has an average salary of $53,207, which is higher than the $47,279 average annual salary of an associate producer.

The top three skills for a multimedia producer include video segments, video production and multimedia content. The most important skills for an associate producer are customer service, video content, and sales floor.

Multimedia producer vs associate producer overview

Multimedia ProducerAssociate Producer
Yearly salary$53,207$47,279
Hourly rate$25.58$22.73
Growth rate8%8%
Number of jobs9,6829,295
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 64%
Average age4040
Years of experience1212

What does a multimedia producer do?

A multimedia producer spearheads and oversees the production of digital content, ensuring to convey the brand's message and purpose. Typically in charge of making decisions, their responsibilities include developing storylines and concepts, setting goals and objectives, managing budgets and schedules, coordinating designers and artists, supervising the performance of all team members, and assisting staff as needed. Furthermore, a multimedia producer must monitor the progress of the projects and inspect the quality of production, all while adhering to the client or the company's vision and mission.

What does an associate producer do?

An associate producer is an entry-level one position in the television and film industry who assists senior producers in putting a TV program or film together. Associate producers are required to write, edit, and organize scripts and run a teleprompter in newscasts. Most of the assistant producers are required to obtain a bachelor's degree and become editors, writers, or actors to gain experience in television and film. Associate producers are also often assigned to tasks with operational duties such as generating financial reports or status updates.

Multimedia producer vs associate producer salary

Multimedia producers and associate producers have different pay scales, as shown below.

Multimedia ProducerAssociate Producer
Average salary$53,207$47,279
Salary rangeBetween $39,000 And $71,000Between $31,000 And $70,000
Highest paying CitySouth San Francisco, CASan Francisco, CA
Highest paying stateCaliforniaNew York
Best paying companyAARPApple
Best paying industryNon ProfitsMedia

Differences between multimedia producer and associate producer education

There are a few differences between a multimedia producer and an associate producer in terms of educational background:

Multimedia ProducerAssociate Producer
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 64%
Most common majorCommunicationCommunication
Most common collegeHarvard UniversityHarvard University

Multimedia producer vs associate producer demographics

Here are the differences between multimedia producers' and associate producers' demographics:

Multimedia ProducerAssociate Producer
Average age4040
Gender ratioMale, 71.6% Female, 28.4%Male, 61.2% Female, 38.8%
Race ratioBlack or African American, 7.8% Unknown, 5.6% Hispanic or Latino, 14.3% Asian, 6.3% White, 65.8% American Indian and Alaska Native, 0.2%Black or African American, 8.0% Unknown, 5.6% Hispanic or Latino, 14.7% Asian, 6.4% White, 65.1% American Indian and Alaska Native, 0.2%
LGBT Percentage14%14%

Differences between multimedia producer and associate producer duties and responsibilities

Multimedia producer example responsibilities.

  • Lead the ECA video platform expansion into Facebook, base on current media trends.
  • Use ASP.NET and XML to automate common workflow tasks due to extremely high volume of designs to be create.
  • Maintain company social media presence on YouTube and coordinate with Facebook.
  • Implement graphics and animation standards for segments.
  • Edit interview segments with players for use in blogs and YouTube.
  • Create text for online usage to accompany online multimedia using SEO standards.
  • Show more

Associate producer example responsibilities.

  • Lead the process of channel acquisition for YouTube channel properties.
  • Manage social media accounts using Hootsuite, TweetDeck, Facebook, Instagram, etc.
  • Assist in editing final show to air, create video clips, select viewer emails and manage social media.
  • Collaborate with first and third party agencies and vendors to achieve time sensitive goals and satisfy marketing objectives for Xbox.com.
  • Oversee the content release process for GameHouse.com, scheduling DRM wrapping and managing the CMS and e-Commerce system for games release.
  • Manage client relations, music scores, user interface sound design and FMOD implementation (FM3) on Xbox exclusive titles.
  • Show more

Multimedia producer vs associate producer skills

Common multimedia producer skills
  • Video Segments, 10%
  • Video Production, 8%
  • Multimedia Content, 5%
  • Motion Graphics, 5%
  • Photography, 5%
  • Adobe Creative Suite, 4%
Common associate producer skills
  • Customer Service, 14%
  • Video Content, 12%
  • Sales Floor, 6%
  • Control Room, 5%
  • Instagram, 5%
  • Production Assistants, 5%

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