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What does a multimedia producer do?

Updated January 8, 2025
7 min read
Quoted expert
Johnathan Paul

A multimedia producer spearheads and oversees the production of digital content, ensuring to convey the brand's message and purpose. Typically in charge of making decisions, their responsibilities include developing storylines and concepts, setting goals and objectives, managing budgets and schedules, coordinating designers and artists, supervising the performance of all team members, and assisting staff as needed. Furthermore, a multimedia producer must monitor the progress of the projects and inspect the quality of production, all while adhering to the client or the company's vision and mission.

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Multimedia producer responsibilities

Here are examples of responsibilities from real multimedia producer resumes:

  • Lead the ECA video platform expansion into Facebook, base on current media trends.
  • Use ASP.NET and XML to automate common workflow tasks due to extremely high volume of designs to be create.
  • Maintain company social media presence on YouTube and coordinate with Facebook.
  • Implement graphics and animation standards for segments.
  • Edit interview segments with players for use in blogs and YouTube.
  • Create text for online usage to accompany online multimedia using SEO standards.
  • Approve images for the use in multimedia marketing campaigns for motion and still animation.
  • Record still and video photography of military operations, exercises.
  • Publish videos using proprietary content management system for maximum SEO opportunity and viewership.
  • Own each digital storytelling production from idea conception to eye-catching photography and high-quality audio interviews to editing and final publication.
  • Provide timely and accurate delivery of all multi-media elements to publish to various platforms.

Multimedia producer skills and personality traits

We calculated that 10% of Multimedia Producers are proficient in Video Segments, Video Production, and Multimedia Content. They’re also known for soft skills such as Leadership skills, Communication skills, and Creativity.

We break down the percentage of Multimedia Producers that have these skills listed on their resume here:

  • Video Segments, 10%

    Provided technical assistance on video segments to staff writers and correspondents.

  • Video Production, 8%

    Operated within multiple business units and helped establish production protocols for outside video production units.

  • Multimedia Content, 5%

    Improved and optimized the newsletter content by introducing video messages and multimedia content including IT learning and demonstration multimedia products.

  • Motion Graphics, 5%

    Produce, design motion graphics, direct, shoot and edit video and audio for corporate communications and training.

  • Photography, 5%

    Owned each digital storytelling production from idea conception to eye-catching photography and high-quality audio interviews to editing and final publication.

  • Adobe Creative Suite, 4%

    Create, produce, & edit custom promotions for programming using the Adobe Creative Suite.

Most multimedia producers use their skills in "video segments," "video production," and "multimedia content" to do their jobs. You can find more detail on essential multimedia producer responsibilities here:

Leadership skills. To carry out their duties, the most important skill for a multimedia producer to have is leadership skills. Their role and responsibilities require that "directors instruct actors and help them portray their characters in a believable manner." Multimedia producers often use leadership skills in their day-to-day job, as shown by this real resume: "worked with leadership to develop a comprehensive video content creation strategy, to incorporate short- and long-form video content. "

Communication skills. Another soft skill that's essential for fulfilling multimedia producer duties is communication skills. The role rewards competence in this skill because "producers and directors must convey information and ideas clearly in order to coordinate many people to finish a production on time and within budget." According to a multimedia producer resume, here's how multimedia producers can utilize communication skills in their job responsibilities: "filmed, directed, and edited video content for westminster's artsbridge program and the office of marketing and communications. "

Creativity. multimedia producers are also known for creativity, which are critical to their duties. You can see how this skill relates to multimedia producer responsibilities, because "because a script may be interpreted in different ways, directors must decide on their approach and on how to represent the script’s ideas for the production." A multimedia producer resume example shows how creativity is used in the workplace: "produce creative video content for the church organization. "

All multimedia producer skills

The three companies that hire the most multimedia producers are:

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Compare different multimedia producers

Multimedia producer vs. Freelance videographer/editor

A freelance videographer/editor is responsible for processing and editing video contents, usually on a project basis. Freelance videographer/editors create their footage using their shooting equipment, utilize various design and editing software, and finish the project based on the clients' specifications and deliverables. They should also have a good grasp of digital marketing to produce impactful videos to the target audience. A freelance videographer/editor must be detail-oriented and have excellent communication skills to coordinate with the production team for content plans and perform adjustments as needed.

The annual salary of freelance videographer/editors is $4,726 lower than the average salary of multimedia producers.Even though multimedia producers and freelance videographer/editors are distinct careers, a few of the skills required for both jobs are similar. For example, both careers require video production, motion graphics, and photography in the day-to-day roles and responsibilities.

These skill sets are where the common ground ends though. The responsibilities of a multimedia producer are more likely to require skills like "video segments," "multimedia content," "digital content," and "adobe premiere." On the other hand, a job as a freelance videographer/editor requires skills like "training videos," "adobe premiere pro," "promo videos," and "b-roll." As you can see, what employees do in each career varies considerably.

Freelance videographer/editors tend to reach lower levels of education than multimedia producers. In fact, freelance videographer/editors are 6.3% less likely to graduate with a Master's Degree and 0.1% more likely to have a Doctoral Degree.

Multimedia producer vs. Photographer, editor

A Photographer, Editor selects, edits, and positions photos in print and web publications. They work for newspapers, magazines, websites, or other publications.

A career as a photographer, editor brings a lower average salary when compared to the average annual salary of a multimedia producer. In fact, photographers, editor salary is $2,076 lower than the salary of multimedia producers per year.While the salary may differ for these jobs, they share a few skills needed to perform their duties. Based on resume data, both multimedia producers and photographers, editor have skills such as "video production," "motion graphics," and "adobe creative suite. "

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that multimedia producer responsibilities requires skills like "video segments," "multimedia content," "photography," and "digital content." But a photographer, editor might use other skills in their typical duties, such as, "video cameras," "digital photography," "eng," and "vo."

Photographers, editor may earn a lower salary than multimedia producers, but photographers, editor earn the most pay in the technology industry with an average salary of $55,183. On the other hand, multimedia producers receive higher pay in the non profits industry, where they earn an average salary of $61,542.In general, photographers, editor achieve lower levels of education than multimedia producers. They're 5.6% less likely to obtain a Master's Degree while being 0.1% more likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for multimedia producers in the next 3-5 years?

Johnathan PaulJohnathan Paul LinkedIn profile

Adjunct Professor, University of North Texas

We've slowly seen more and more companies in film, television, and video game development move a portion of their business to online and remote for the past ten years. However, with the global pandemic, we've seen those new models get pushed to the forefront in a concise amount of time. With that said, my classes have been integrating communication and project management apps into the classroom workflow and the core creative tools I use. So apps such as Zoom, Slack, Notion, Frame.io, Evercast, etc. are heavily used in my class, as students will now need to have a working knowledge of some or all of these applications once they move into the industry.

Multimedia producer vs. Photo editor

Photo Editors are employees in the creatives or marketing department of the company. They handle photos used by the company for its marketing collaterals, social media posts, or publishing. They also ensure that the photos are in line with the company's brand and image. Photo Editors may add items or elements to make the photo more eye-catching.

An average photo editor eans a higher salary compared to the average salary of multimedia producers. The difference in salaries amounts to photo editors earning a $9,961 higher average salary than multimedia producers.multimedia producers and photo editors both have job responsibilities that require similar skill sets. These similarities include skills such as "adobe creative suite," "graphic design," and "twitter," but they differ when it comes to other required skills.

The required skills of the two careers differ considerably. For example, multimedia producers are more likely to have skills like "video segments," "video production," "multimedia content," and "motion graphics." But a photo editor is more likely to have skills like "stock photography," "instagram," "ftp," and "art direction."

Photo editors earn the best pay in the professional industry, where they command an average salary of $68,080. Multimedia producers earn the highest pay from the non profits industry, with an average salary of $61,542.photo editors typically earn lower educational levels compared to multimedia producers. Specifically, they're 5.5% less likely to graduate with a Master's Degree, and 0.1% less likely to earn a Doctoral Degree.

Multimedia producer vs. Photographer

A photographer is an individual who focuses on the art of taking images with the use of a digital or traditional film camera. They are knowledgeable in the proper utilization and care of high-end cameras. They generally work as a freelancer and often hired to capture memories of unique clients. Some are also in exclusive partnerships with event-related industries in such settings as weddings, graduation, corporate events, and even commercial shoots. Apart from taking pictures, they also may be required to edit and prepare photographs to submit to clients or for publication.

Photographers typically earn lower pay than multimedia producers. On average, photographers earn a $19,239 lower salary per year.While both multimedia producers and photographers complete day-to-day tasks using similar skills like photography, twitter, and facebook, the two careers vary in some skills.

Even though a few skill sets overlap between multimedia producers and photographers, there are some differences that are important to note. For one, a multimedia producer might have more use for skills like "video segments," "video production," "multimedia content," and "motion graphics." Meanwhile, some responsibilities of photographers require skills like "customer service," "excellent time management," "photographic equipment," and "professional demeanor. "

In general, photographers earn the most working in the professional industry, with an average salary of $35,564. The highest-paying industry for a multimedia producer is the non profits industry.The average resume of photographers showed that they earn lower levels of education compared to multimedia producers. So much so that theyacirc;euro;trade;re 7.0% less likely to earn a Master's Degree and more likely to earn a Doctoral Degree by 0.2%.

Types of multimedia producer

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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