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Become A Multimedia Specialist

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Working As A Multimedia Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $56,770

    Average Salary

What Does A Multimedia Specialist Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Multimedia Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Multimedia Specialist jobs

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Multimedia Specialist Career Paths

Multimedia Specialist
Freelance Videographer/Editor Production Specialist Marketing Coordinator
Associate Marketing Manager
5 Yearsyrs
Multimedia Designer Creative Director Marketing Director
Brand Director
11 Yearsyrs
Web Developer Business Analyst Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Photographer Writer And Editor Search Engine Optimizer
Digital Marketing Strategist
6 Yearsyrs
Video Producer Production Director Digital Producer
Digital Project Manager
7 Yearsyrs
Creative Director Marketing Consultant Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Multimedia Designer Senior Designer Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Technical Writer Communications Manager Marketing Consultant
Head Of Marketing
6 Yearsyrs
Instructional Designer Senior Consultant Product Manager
Marketing Communications Manager
7 Yearsyrs
Project Manager Senior Project Manager Senior Product Manager
Marketing Director
7 Yearsyrs
Technical Writer Product Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Project Manager Program Manager
Marketing Manager
6 Yearsyrs
Web Designer Creative Director Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Art Director Account Executive Marketing Consultant
Marketing Strategist
6 Yearsyrs
Freelance Videographer/Editor Media Specialist Media Manager
Media Director
5 Yearsyrs
Art Director Marketing Manager Search Engine Optimizer
Online Marketing Manager
5 Yearsyrs
Web Developer Project Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Creative Director Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Instructional Designer Program Manager Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Web Designer Art Director Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Average Length of Employment
Multimedia Manager 3.5 years
Design Specialist 3.4 years
Media Specialist 2.9 years
Media Designer 2.5 years
Web Specialist 2.4 years
Digital Specialist 2.2 years
Top Employers Before
Internship 12.6%
Instructor 3.7%
Manager 2.7%
Top Employers After
Instructor 5.0%
Owner 4.7%

Multimedia Specialist Demographics

Gender

Male

67.9%

Female

29.7%

Unknown

2.4%
Ethnicity

White

77.4%

Hispanic or Latino

11.6%

Asian

8.6%

Unknown

1.8%

Black or African American

0.6%
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Languages Spoken

Spanish

52.2%

French

13.0%

Portuguese

4.3%

Italian

4.3%

Russian

2.2%

Chinese

2.2%

German

2.2%

Romanian

2.2%

Japanese

2.2%

Mandarin

2.2%

Tagalog

2.2%

Somali

2.2%

Dakota

2.2%

Korean

2.2%

Cantonese

2.2%

Arabic

2.2%
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Multimedia Specialist Education

Schools

Full Sail University

12.9%

Savannah College of Art and Design

7.7%

Towson University

7.1%

George Mason University

6.5%

University of New Mexico

5.8%

Bowling Green State University

5.2%

Temple University

5.2%

Art Institute of Pittsburgh

5.2%

Florida State University

4.5%

University of Washington

4.5%

University of Phoenix

4.5%

University of Central Florida

3.9%

University of Georgia

3.9%

Ball State University

3.9%

University of South Florida

3.2%

University of Nebraska - Lincoln

3.2%

Brigham Young University

3.2%

University of North Texas

3.2%

Columbia College Chicago

3.2%

Virginia Commonwealth University

3.2%
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Majors

Communication

14.3%

Graphic Design

13.7%

Photography

12.4%

Fine Arts

7.6%

Business

7.3%

Journalism

5.8%

Digital Media

5.0%

Computer Applications

4.4%

Computer Science

3.4%

Animation

3.2%

Marketing

3.2%

Entertainment Business

3.1%

Information Technology

2.8%

Design And Visual Communication

2.6%

Educational Technology

2.2%

Visual And Performing Arts

2.0%

English

1.8%

Writing

1.8%

Public Relations

1.8%

Audiovisual Communications Technologies

1.6%
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Degrees

Bachelors

52.2%

Masters

16.1%

Other

16.0%

Associate

8.9%

Certificate

5.0%

Diploma

1.0%

Doctorate

0.6%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Multimedia Specialist Salaries

Job Title Company Location Start Date Salary
Multimedia Specialist Party Earth LLC Los Angeles, CA Dec 01, 2013 $89,648
Multimedia Specialist Symbiosys Inc. San Jose, CA Oct 28, 2014 $86,757
Multimedia Specialist Party Earth LLC Los Angeles, CA Dec 01, 2010 $84,000
Online Multimedia Specialist Gala-Net, Inc. Sunnyvale, CA Sep 23, 2012 $76,000
Senior Multimedia Specialist EMC Corporation Santa Clara, CA Dec 30, 2015 $76,000 -
$94,500
Multimedia Specialist Gentle Monster USA Inc. New York, NY Sep 08, 2016 $60,000
Multimedia Specialist Super Micro Computer, Inc. San Jose, CA Apr 21, 2010 $58,000
Multimedia Specialist Super Micro Computer, Inc. San Jose, CA Jul 01, 2010 $58,000
Multimedia Specialist Lucid Fusion, Inc. Irvine, CA Sep 12, 2010 $56,400
Multimedia Specialist Bass Productions, LLC Los Angeles, CA Sep 21, 2012 $55,000
Multimedia Specialist Mezun.Com, Inc. Alexandria, VA Aug 09, 2016 $46,613
Multimedia Specialist Mezun.Com, Inc. Alexandria, VA Sep 09, 2016 $46,613
Multimedia Specialist America United Global Travel Inc. El Monte, CA Aug 17, 2016 $46,561
Elearning Multimedia Specialist National Science Teachers Association Arlington, VA Sep 20, 2014 $45,198
Multimedia Specialist Tronic Studio LLC New York, NY Nov 01, 2010 $45,000
Instructional Multimedia Specialist Adelphi University Garden City, NY Jan 27, 2013 $43,815 -
$45,129
Multimedia Specialist World Financial Group, Inc. Duluth, GA Aug 01, 2013 $42,598 -
$67,000
Multimedia Specialist California Institute of Technology Pasadena, CA Jul 20, 2012 $41,740
Multimedia Specialist Jenny Lim, M.D., P.A. Jacksonville, FL May 19, 2011 $41,740
Multimedia Specialist West Virginia University Montgomery, WV Jul 01, 2011 $41,000
Multimedia Specialist Luther College Decorah, IA Jun 18, 2015 $37,107
Multimedia Localization Specialist Westwood Productions, Inc. Los Angeles, CA Sep 22, 2016 $37,000
Multimedia Specialist Angelo State University San Angelo, TX Dec 14, 2010 $35,000

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Top Skills for A Multimedia Specialist

VideoProductionCompanyWebsiteAudioAdobePhotoshopPhotographyGraphicDesignHtmlPowerpointAdobeCreativeSuiteAdobeIllustratorFinalCutProFacebookInternetWebSitesAdobePremiereArtMotionGraphicsYoutubeDreamweaverWebDesign

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Top Multimedia Specialist Skills

  1. Video Production
  2. Company Website
  3. Audio
You can check out examples of real life uses of top skills on resumes here:
  • Provided budget consultation on $350,000 contract for video production services by outsourced provider.
  • Redesigned, developed, maintained and promoted the company Website increasing the organization's online presence.
  • Monitor audio/video equipment during monthly continuing education courses.
  • Used Adobe Photoshop and Adobe Illustrator to create graphics for web pages.
  • Maintained $250K in photography inventory; ordered supplies; designated photographers and facilitators to location assignments.

Top Multimedia Specialist Employers

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