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Become A Multimedia Specialist

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Working As A Multimedia Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $47,097

    Average Salary

What Does A Multimedia Specialist Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Multimedia Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Multimedia Specialist Jobs

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Multimedia Specialist Career Paths

Multimedia Specialist
Multimedia Designer Art Director Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Video Producer Communications Manager Senior Copywriter
Brand Strategist
5 Yearsyrs
Instructional Designer Adjunct Faculty Writer And Editor
Content Manager
5 Yearsyrs
Creative Director Marketing Consultant Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Web Developer Web Producer Digital Producer
Digital Project Manager
6 Yearsyrs
Web Graphic Designer Marketing Manager Social Media Manager
Digital Strategist
5 Yearsyrs
Creative Director Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Technical Writer Communications Specialist Public Relations Manager
Director Of Publications Marketing
5 Yearsyrs
Project Manager Business Manager Communications Manager
Internal Communications Manager
9 Yearsyrs
Project Manager Property Manager Communications Manager
Manager Of Corporate Communications
7 Yearsyrs
Web Graphic Designer Communications Specialist Public Relations Manager
Marketing & Public Relations Manager
5 Yearsyrs
Marketing Manager Business Manager Account Coordinator
Marketing Account Manager
5 Yearsyrs
Freelance Videographer/Editor Senior Editor Communications Director
Marketing And Communication Consultant
10 Yearsyrs
Instructional Designer Program Manager Marketing Manager
Marketing Communications Manager
7 Yearsyrs
Art Director Production Manager Production Director
Media Director
5 Yearsyrs
Adjunct Professor Communications Consultant Manager Of Corporate Communications
Media Relations Director
5 Yearsyrs
Freelance Videographer/Editor Media Specialist Marketing Manager
Online Marketing Manager
5 Yearsyrs
Information Technology Project Manager Solutions Architect Strategist
Senior Strategist
8 Yearsyrs
Multimedia Designer Creative Director Web Design/Development
Web Content Manager
5 Yearsyrs
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Do you work as a Multimedia Specialist?

Help others decide if this is a good career for them

Average Length of Employment
Multimedia Manager 3.6 years
Design Specialist 3.5 years
Media Specialist 2.9 years
Web Specialist 2.5 years
Digital Specialist 2.2 years
Top Careers Before Multimedia Specialist
Internship 13.6%
Instructor 3.9%
Manager 2.8%
Owner 2.6%
Top Careers After Multimedia Specialist
Owner 4.7%
Instructor 4.7%
Manager 3.6%

Do you work as a Multimedia Specialist?

Multimedia Specialist Demographics

Gender

Male

67.7%

Female

30.0%

Unknown

2.3%
Ethnicity

White

59.8%

Hispanic or Latino

16.0%

Black or African American

11.7%

Asian

8.7%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

52.9%

French

13.7%

Portuguese

3.9%

Arabic

3.9%

Italian

3.9%

Russian

2.0%

Chinese

2.0%

German

2.0%

Romanian

2.0%

Japanese

2.0%

Mandarin

2.0%

Tagalog

2.0%

Somali

2.0%

Dakota

2.0%

Cantonese

2.0%

Korean

2.0%
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Multimedia Specialist Education

Schools

Full Sail University

13.3%

Savannah College of Art and Design

9.3%

Towson University

6.7%

University of New Mexico

6.0%

Bowling Green State University

5.3%

Temple University

5.3%

University of Phoenix

5.3%

George Mason University

4.7%

Art Institute of Pittsburgh

4.7%

Pennsylvania State University

4.0%

Florida State University

4.0%

University of Washington

4.0%

University of Central Florida

4.0%

Academy of Art University

3.3%

University of Nebraska - Lincoln

3.3%

Columbia College Chicago

3.3%

Virginia Commonwealth University

3.3%

Florida State College at Jacksonville

3.3%

University of Central Oklahoma

3.3%

Rochester Institute of Technology

3.3%
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Majors

Communication

14.8%

Graphic Design

14.5%

Photography

12.5%

Business

7.3%

Fine Arts

6.9%

Journalism

5.5%

Digital Media

4.9%

Computer Applications

4.6%

Animation

3.4%

Computer Science

3.3%

Entertainment Business

3.1%

Marketing

3.1%

Information Technology

2.8%

Design And Visual Communication

2.5%

Writing

2.1%

Visual And Performing Arts

1.8%

English

1.8%

Educational Technology

1.8%

Music

1.6%

Audiovisual Communications Technologies

1.6%
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Degrees

Bachelors

53.1%

Masters

16.3%

Other

16.0%

Associate

8.6%

Certificate

4.6%

Diploma

1.0%

Doctorate

0.4%

License

0.1%
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Real Multimedia Specialist Salaries

Job Title Company Location Start Date Salary
Multimedia Specialist Party Earth LLC Los Angeles, CA Dec 01, 2013 $89,648
Multimedia Specialist Symbiosys Inc. San Jose, CA Oct 28, 2014 $86,757
Multimedia Specialist Party Earth LLC Los Angeles, CA Dec 01, 2010 $84,000
Online Multimedia Specialist Gala-Net, Inc. Sunnyvale, CA Sep 23, 2012 $76,000
Senior Multimedia Specialist EMC Corporation Santa Clara, CA Dec 30, 2015 $76,000 -
$94,500
Multimedia Specialist Gentle Monster USA Inc. New York, NY Sep 08, 2016 $60,000
Multimedia Specialist Super Micro Computer, Inc. San Jose, CA Apr 21, 2010 $58,000
Multimedia Specialist Super Micro Computer, Inc. San Jose, CA Jul 01, 2010 $58,000
Multimedia Specialist Lucid Fusion, Inc. Irvine, CA Sep 12, 2010 $56,400
Multimedia Specialist Bass Productions, LLC Los Angeles, CA Sep 21, 2012 $55,000
Multimedia Specialist Mezun.Com, Inc. Alexandria, VA Sep 09, 2016 $46,613
Multimedia Specialist Mezun.Com, Inc. Alexandria, VA Aug 09, 2016 $46,613
Multimedia Specialist America United Global Travel Inc. El Monte, CA Aug 17, 2016 $46,561
Elearning Multimedia Specialist National Science Teachers Association Arlington, VA Sep 20, 2014 $45,198
Multimedia Specialist Tronic Studio LLC New York, NY Nov 01, 2010 $45,000
Instructional Multimedia Specialist Adelphi University Garden City, NY Jan 27, 2013 $43,815 -
$45,129
Multimedia Specialist World Financial Group, Inc. Duluth, GA Aug 01, 2013 $42,598 -
$67,000
Multimedia Specialist California Institute of Technology Pasadena, CA Jul 20, 2012 $41,740
Multimedia Specialist Jenny Lim, M.D., P.A. Jacksonville, FL May 19, 2011 $41,740
Multimedia Specialist West Virginia University Montgomery, WV Jul 01, 2011 $41,000
Multimedia Specialist Luther College Decorah, IA Jun 18, 2015 $37,107
Multimedia Localization Specialist Westwood Productions, Inc. Los Angeles, CA Sep 22, 2016 $37,000
Multimedia Specialist Angelo State University San Angelo, TX Dec 14, 2010 $35,000

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Top Skills for A Multimedia Specialist

  1. Video
  2. Company Website
  3. Adobe Photoshop
You can check out examples of real life uses of top skills on resumes here:
  • Developed video modules that were implemented into an online learning program for operation managers that aspired to receive PMP certifications.
  • Redesigned, developed, maintained and promoted the company Website increasing the organization's online presence.
  • Produced custom textures through the use of advanced Adobe Photoshop techniques.
  • Monitor audio/video equipment during monthly continuing education courses.
  • Created multimedia product launch campaign for Mavens Consulting including iPhone/iPad apps, instructional motion graphics videos and Keynote and PowerPoint presentations.

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Top 10 Best States for Multimedia Specialists

  1. District of Columbia
  2. Alaska
  3. Virginia
  4. Rhode Island
  5. New Jersey
  6. California
  7. Ohio
  8. North Carolina
  9. Nevada
  10. Connecticut
  • (204 jobs)
  • (37 jobs)
  • (678 jobs)
  • (62 jobs)
  • (472 jobs)
  • (1,661 jobs)
  • (649 jobs)
  • (558 jobs)
  • (93 jobs)
  • (168 jobs)

Top Multimedia Specialist Employers

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