How to hire a multimedia specialist

How to hire a multimedia specialist, step by step

Here's a step-by-step multimedia specialist hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a multimedia specialist job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new multimedia specialist
• Step 8: Go through the hiring process checklist

What does a multimedia specialist do?

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1. Identify your hiring needs

   First, determine the employments status of the multimedia specialist you need to hire. Certain multimedia specialist roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A multimedia specialist's background is also an important factor in determining whether they'll be a good fit for the position. For example, multimedia specialists from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   The following list breaks down different types of multimedia specialists and their corresponding salaries.

   Type of Multimedia Specialist	Description	Hourly rate
   Multimedia Specialist	Multimedia artists and animators create animation and visual effects for television, movies, video games, and other forms of media.	$18-34
   Freelancer	A freelancer is a self-employed individual that provides services for multiple clients at one time and usually earns money on a per-job basis. Often known as independent contractors, freelancers usually set their schedules while running their own business and have a flexible lifestyle... Show more	$19-41
   3D Modeler	A 3D modeler is responsible for designing project models by utilizing various software applications and computer tools to represent high-quality digital content that would help the team and clients visualize the object. 3D modelers work closely with the design team to evaluate ideas and identify its feasibility scope on an enhanced digital view, giving them the ability to adjust and revise structures as needed... Show more	$24-54

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Video Production
   • Graphic Design
   • Photography
   • Adobe Creative Suite
   • Adobe Audition
   • Animation
   • Adobe Premiere
   • Motion Graphics
   • Audio Visual
   • HTML
   • CSS
   • PowerPoint
   • Adobe Photoshop
   • Adobe Illustrator

   Check all skills

   Responsibilities:

   • Manage, develop and market media content via a social media and YouTube campaign.
   • Develop and manage proprietary PPC support material.
   • Used multiple programming languages in creation of projects including HTML, CSS, JavaScript.
   • Utilize basic ActionScripting, XML, CSS, and HTML for content implementation.
   • Direct photography for live action video content and live-event coverage.
   • Function as primary architecture developer, creating an optimize framework for delivery of custom functionality using JAVA and SCORM.

   More multimedia specialist duties

3. Make a budget

   Including a salary range in your multimedia specialist job description is one of the best ways to attract top talent. A multimedia specialist can vary based on:

   • Location. For example, multimedia specialists' average salary in south carolina is 63% less than in connecticut.
   • Seniority. Entry-level multimedia specialists 46% less than senior-level multimedia specialists.
   • Certifications. A multimedia specialist with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a multimedia specialist's salary.

   Average multimedia specialist salary

   $52,299yearly

   $25.14 hourly rate

   ---

   Entry-level multimedia specialist salary

   $38,000 yearly salary

   Updated December 16, 2025

   Average multimedia specialist salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Rhode Island	$79,044	$38
   2	District of Columbia	$76,437	$37
   3	New York	$73,823	$35
   4	Maryland	$66,581	$32
   5	California	$65,586	$32
   6	Illinois	$55,683	$27
   7	North Carolina	$51,448	$25
   8	New Mexico	$50,959	$25
   9	Virginia	$49,522	$24
   10	Oregon	$49,335	$24
   11	Colorado	$49,049	$24
   12	North Dakota	$48,883	$24
   13	Texas	$45,479	$22
   14	Arizona	$44,562	$21
   15	Wisconsin	$44,266	$21
   16	Florida	$43,658	$21
   17	Utah	$42,470	$20
   18	Missouri	$34,971	$17
   19	Montana	$33,158	$16
   20	South Carolina	$29,238	$14

   Average multimedia specialist salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Gap Inc.	$70,898	$34.09
   2	Pentair	$68,297	$32.84
   3	Supermicro	$68,092	$32.74
   4	RingCentral	$68,054	$32.72
   5	National Science Teaching Association	$68,024	$32.70
   6	Johnson Controls	$67,170	$32.29	3
   7	Trigyn Technologies	$65,599	$31.54
   8	Federal Bureau of Investigation	$64,702	$31.11
   9	Sturdy Memorial Hospital	$63,838	$30.69
   10	Party Earth	$63,562	$30.56
   11	Arizona State University	$63,491	$30.52
   12	Nebraska Methodist Health System	$62,993	$30.29
   13	University of Mary Hardin-Baylor	$60,740	$29.20
   14	Baptist Health Home Care	$60,279	$28.98
   15	valley-medical-group	$60,214	$28.95
   16	General Dynamics	$60,063	$28.88	17
   17	USRA	$59,140	$28.43
   18	Werner Enterprises	$59,032	$28.38
   19	Walgreens	$57,939	$27.86
   20	UMiami Health System	$57,592	$27.69

4. Writing a multimedia specialist job description

   A multimedia specialist job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a multimedia specialist job description:

   Multimedia specialist job description example

   ITW Global Brands, a leader in the automotive aftermarket with brands such as Rain-X, Black Magic, Gumout, Fix-A-Flat, Slime, Permatex, Fast Orange and Spray Nine. As a part of a Fortune 200 company, we are focused on integrity and providing consumer benefit through our portfolio and support.
   
   The Multimedia Specialist will work with a team of designers and developers to support both the Brand and Customer Marketing teams. S/He will be responsible for ideating, developing, and executing best-in-class Brand and retail (Walmart, AutoZone, Dollar General, Target, Home Depot, etc.) marketing materials. This role will be primarily responsible for developing and implementing a strong digital design content, which includes web graphics, online campaigns, videos, social media content, display ads, digital newsletter, website content updates and management, and more. As part of a fast-paced, growing, creative team, the Multimedia Specialist will also work on other projects as needed. S/He will contribute to the team's goals to drive organic growth and sustainable differentiation.
   Duties and Responsibilities
   
   Creative:
   
   1. Designs graphic-related materials in support of our brands (Rain-X, Black Magic & Gumout): Digital assets, which include website graphics, landing pages, social media, photography, digital images, trade shows, print collateral, etc.
   
   2. Digital Manipulation of photographs, videos, and audio to support the ITWGB mission, values, and Brand.
   
   3. Maintain brand standards across multiple product portfolios.
   
   4. Contribute to the creative services department's efforts to bring innovation to the brands.
   
   Technical:
   
   1. Create, edit, and format multimedia (video, photo, and audio) assets for internal and external use. In-studio and on location.
   
   2. Executing web strategy, including frontend development, content creation and production, and site optimization
   
   3. Assist in the creation of mock-ups of artwork for client approval and pre-flight final artwork for print and digital production
   
   Administrate:
   
   1. Organizes and maintains all files in accordance with standard operating procedures (SOP).
   
   2. Management and maintain websites, servers, and infrastructure
   
   3. Manage the internal Digital Assets Management Portal
   
   4. Manages and supports projects through a project management system.

   Copy this example

   

5. Post your job

   To find multimedia specialists for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any multimedia specialists they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level multimedia specialists with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your multimedia specialist job on Zippia to find and attract quality multimedia specialist candidates.
   • Use niche websites such as dribbble, authentic jobs, working not working, coroflot.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit multimedia specialists, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new multimedia specialist

   Once you've selected the best multimedia specialist candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new multimedia specialist. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a multimedia specialist?