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The differences between multimedia specialists and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a multimedia specialist, becoming a digital marketing specialist takes usually requires 4-6 years. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $52,299 average annual salary of a multimedia specialist.
The top three skills for a multimedia specialist include video production, graphic design and photography. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Multimedia Specialist | Digital Marketing Specialist | |
| Yearly salary | $52,299 | $60,359 |
| Hourly rate | $25.14 | $29.02 |
| Growth rate | 5% | 19% |
| Number of jobs | 21,798 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Average age | 40 | 37 |
| Years of experience | 2 | 6 |
A multimedia specialist is in charge of developing multimedia and visual materials according to project and program needs. They typically work together with a company's creative team where they are responsible for performing research and analysis, understanding the purpose of projects, conceptualizing plans, identifying market trends, preparing samples for client approval, and developing strategies to optimize operations. Furthermore, as a multimedia specialist, it is essential to adhere to project timelines and budgets, including the company's policies and regulations.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Multimedia specialists and digital marketing specialists have different pay scales, as shown below.
| Multimedia Specialist | Digital Marketing Specialist | |
| Average salary | $52,299 | $60,359 |
| Salary range | Between $38,000 And $71,000 | Between $44,000 And $81,000 |
| Highest paying City | Newport, RI | San Francisco, CA |
| Highest paying state | Connecticut | California |
| Best paying company | Gap Inc. | Meta |
| Best paying industry | Technology | Finance |
There are a few differences between a multimedia specialist and a digital marketing specialist in terms of educational background:
| Multimedia Specialist | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Most common major | Communication | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between multimedia specialists' and digital marketing specialists' demographics:
| Multimedia Specialist | Digital Marketing Specialist | |
| Average age | 40 | 37 |
| Gender ratio | Male, 71.3% Female, 28.7% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 4.4% Unknown, 5.6% Hispanic or Latino, 14.4% Asian, 7.7% White, 67.4% American Indian and Alaska Native, 0.6% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 11% | 10% |