My Pillow history

And, although he had started the MyPillow business during his addictions, he did not do well until 2008, when he was able to break his strong crack habit - in one day - through his faith in God.

The company was founded in 2009 by Mike Lindell, who invented and patented My Pillow, an open-cell, poly-foam pillow design.

As of September 2013, the infomercial was running an average of 200 times per day on local and national networks.

In July 2015, Lindell and My Pillow sponsored an attempt to set a new Guinness World Record for the world's largest pillow fight at a St Paul Saints baseball game.

In August 2016, the New York State Attorney General's office charged that My Pillow failed to collect and remit over $500,000 in sales tax.

In January 2017, the Better Business Bureau (BBB) announced it had revoked the accreditation for My Pillow and had lowered its rating from an A+ to an F based on numerous consumer complaints.

In late March 2018, student activists from the Stoneman Douglas High School shooting, including David Hogg, organized a boycott of The Ingraham Angle on Fox News after host Laura Ingraham made disparaging comments about Hogg.

Lindell said MyPillow’s 2019 revenue exceeded $300 million.

My Pillow purchased more advertising on the Fox News Tucker Carlson Tonight program than any other advertiser, as of June 2020, after many major companies had stopped supporting the show.

David Hogg said in February 2021 that he would launch an "ethical" competitor to MyPillow, a move described by The Daily Dot columnist David Covucci as "heating up" the "pillow wars". In April 2021, Hogg resigned from Good Pillow and released all his shares, ending his attempt to challenge MyPillow.