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National account executive skills for your resume and career

Updated January 8, 2025

6 min read

Quoted experts

Jonathan Byers,

Adegoke Oke Ph.D.

National account executive example skills

Below we've compiled a list of the most critical national account executive skills. We ranked the top skills for national account executives based on the percentage of resumes they appeared on. For example, 10.3% of national account executive resumes contained customer service as a skill. Continue reading to find out what skills a national account executive needs to be successful in the workplace.

15 national account executive skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how national account executives use customer service:

Handled all customer service and account management aspects associated with accounts resulting in locking client into agreements a longevity basis.
Utilized excellent negotiation and customer service skills to effectively resolve billing discrepancies, problematic scheduling and station traffic concerns.

2. Healthcare

Healthcare is the maintenance or improvement of a person's health by the diagnosis and treatment of a person's injury, illness, or any other disease. Healthcare is a basic necessity of human life and is the responsibility of the country's government to ensure that each person gets healthcare. Providing healthcare is the job of certified health professionals that includes doctors, surgeons, nurses, and other physicians. Pharmaceutical companies, hospitals, dentistry, therapy, and health training all come under healthcare. Healthcare plays a vital role in the country's economy and its development.

Here's how national account executives use healthcare:

Analyze customer requirements and promote Bayer HealthCare products to meet those requirements.
Work with Human Resources departments, upper level business executive and traveling healthcare professionals.

3. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how national account executives use account management:

Direct sales and business development functions including: key account management, customer relationship development, and contract negations.
Directed account management and marketing programs for health care vertical business unit of a global consumer electronics corporation.

4. PowerPoint

Here's how national account executives use powerpoint:

Updated company CRM systems, produced presentations and quotations on PowerPoint, responded to client queries and general communication between team.
Created and executed both PowerPoint and oral presentations to expand existing business and prospect new sales leads.

5. National Accounts

Here's how national account executives use national accounts:

Supported other account executives and field sales management on issues related to key national accounts and general business development.
Ensured high post-sale satisfaction facilitating positive long-term relationships resulting in a 97% retention rate of assigned National Accounts.

6. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how national account executives use crm:

Maintained accounts utilizing a detailed CRM database and continuous follow-ups.
Set up lead generation process and department which included finding qualified data and inputting into the CRM.

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7. Business Relationships

Here's how national account executives use business relationships:

Developed high level business relationships with strategic partners to create additional revenue opportunities in market.
Plan and execute relationship strategies and maintain effective long-term business relationships with key decision makers.

8. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how national account executives use product knowledge:

Established high customer satisfaction through comprehensive product knowledge and ability to initiate solutions.
Trained and educated therapists and retail sales associates with product knowledge and build brand management to support product line exclusivity.

9. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how national account executives use salesforce:

Provided pipeline revenue forecast utilizing SalesForce Customer Relationship Management.
Keep detailed records scanned and updating conversations in Salesforce.com.

10. Revenue Growth

Here's how national account executives use revenue growth:

Achieved most new revenue growth within newly developed push-to-talk business line within construction and engineering industries.
Achieved revenue growth each year by developing external and internal relationships

11. Work Ethic

Here's how national account executives use work ethic:

Demonstrated strong written and verbal communication skills, exceptional work ethic and ability to succeed in a highly competitive environment.
Work-Related Skills: Detail-oriented, self-starter, strong interpersonal /communication skills, exemplary work ethic, excellent organizational skills, self-motivated.

12. Customer Relationships

Customer relationships are the interactions and efforts made by a company to improve its customer service. Customer relationships cover not just all of the essential roles performed by customer support, but also the initiatives made before and after the interaction with a customer.

Here's how national account executives use customer relationships:

Managed overall global and national customer relationships by gathering detailed information and understanding the customer's business model.
Cultivated customer relationships, delivered effective proposals, and negotiated complex contracts to capture new business.

13. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how national account executives use business development:

Maintain a close working relationship with each customer to continuously identify and execute on business development opportunities and maximize customer satisfaction.
Communicate on a daily basis with mid to upper level customer management to plan/coordinate business development and negotiate pricing structures.

14. POS

POS is an abbreviation of "Point of Sale" which is the time and place where a customer completes a transaction. It can either be a physical shop that consists of POS terminals or a virtual shop. A POS system helps simplify the retail functions and track important sales data.

Here's how national account executives use pos:

Utilize internal, syndicated and POS data to identify opportunities and adjust plans to meet and exceed annual goals and objectives.
Develop and execute grassroots marketing plans for multiple store grand openings including POS merchandising, training, coaching.

15. Trade Shows

Here's how national account executives use trade shows:

Enhanced Company's visibility, organized trade shows and coordinated Public Relation activities.
Traveled nationwide visiting customers, New products presentations and attended national trade shows.

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What skills help National Account Executives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on national account executive resumes?

Jonathan Byers

Assistant Director, Virginia Polytechnic Institute and State University

- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What soft skills should all national account executives possess?

Adegoke Oke Ph.D.

Professor of Supply Chain Management, Arizona State University

In general, people skills: leadership, effective communication and negotiation skills, the ability to work effectively with people in different cultures and in a team environment.

What hard/technical skills are most important for national account executives?

Adegoke Oke Ph.D.

Professor of Supply Chain Management, Arizona State University

Data analytics skills are currently in high demand, so is understanding the impact of emerging technologies and digitization on business

What national account executive skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young national account executives need?

Dr. Vallari Chandna

Chair and Associate Professor, University of Wisconsin - Green Bay

Critically, for all graduates, expertise or interests, in sustainability will be important. The reason behind this is the shift in looking at sustainability holistically and not just as something one-person does. This would also give an edge to those with degrees, specifically in sustainability. Graduates with degrees related to sustainability will often be asked to oversee or manage these across-the-board sustainability endeavors. Also, soft skills are highly desired. The ability to be better at time management, work in teams, and have a strong work ethic, will be more desirable. These are all interconnected with remote work as well. Employees who "thrived" in the pandemic were those able to manage their work-life balance, work remotely in teams, all the while performing well. The skills are thus "transferable" to both modalities of work in this way.

What technical skills for a national account executive stand out to employers?

Todd Lee Goen

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

Do you want to know more?

List of national account executive skills to add to your resume

The most important skills for a national account executive resume and required skills for a national account executive to have include:

Customer Service
Healthcare
Account Management
PowerPoint
National Accounts
CRM
Business Relationships
Product Knowledge
Salesforce
Revenue Growth
Work Ethic
Customer Relationships
Business Development
POS
Trade Shows
Sales Strategies

Product Development
Sales Presentations
Sales Process
Relationship Building
Client Relationships
Sales Growth
Sales Cycle
Sales Targets
HR
Media Sales
Sales Quota
Sales Plan
Market Trends
Cold Calls
C-Level
Sales Objectives

Sales Revenue
ROI
Sales Training
RFP
Third-Party Logistics
Product Line
Sales Volume
C-Suite
Contract Negotiations
Enterprise Sales
Saas
Annuities
Develop Leads
Pricing Strategy

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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National Account Executive Skills

Updated January 8, 2025

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