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What is a national account manager and how to become one

Updated January 8, 2025
5 min read
Quoted expert
Kaustav Misra Ph.D.
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A national account manager is a person who manages the sales and relationships with a company's largest customers or clients. They are responsible for developing and executing sales strategies, negotiating contracts, and ensuring customer satisfaction. National account managers work closely with other departments within a company, including marketing, product development, and customer service, to ensure that the needs of their customers are met. The role requires strong communication skills, strategic thinking, and the strong multitasking abilities.

What general advice would you give to a national account manager?

Kaustav Misra Ph.D.Kaustav Misra Ph.D. LinkedIn profile

Associate Dean, Central Connecticut State University

I have spent almost two decades in the higher education industry and about a decade in administration. I often advised students, and it is astonishing to see how many of these students do not plan for their future. A good plan is a starting point to lead a good and successful career and life. Hence, by all means, it is worth noting that developing a future-oriented focus is important, so taking time to streamline the plan should be an important exercise for every graduate before they begin to do anything.
ScoreNational Account ManagerUS Average
Salary
7.5

Avg. Salary $96,948

Avg. Salary $59,228

Stability level
6.4

Growth rate 5%

Growth rate 0.3%

Diversity
2.7
Race

American Indian and Alaska Native 0.24%

Asian 4.07%

Black or African American 3.24%

Hispanic or Latino 9.82%

Unknown 4.41%

White 78.23%

Gender

female 29.35%

male 70.65%

Age - 46
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 46
Stress level
6.4

Stress level is manageable

7.1 - high

Complexity level
8.7

Complexity level is advanced

7 - challenging

Work life balance
4.4

Work life balance is poor

6.4 - fair

What are the pros and cons of being a national account manager?

Pros

  • High earning potential

  • Opportunities for career growth and advancement

  • Ability to work with high-profile clients

  • Exposure to a variety of industries

  • Collaborative work environment

Cons

  • High levels of stress and pressure

  • Long hours and irregular schedules

  • Frequent travel can be exhausting

  • Need to constantly meet sales targets

  • Often have to handle difficult clients or situations

National account manager career paths

Key steps to become a national account manager

  1. Explore national account manager education requirements

    Most common national account manager degrees

    Bachelor's

    81.3 %

    Master's

    8.3 %

    Associate

    7.3 %
  2. Start to develop specific national account manager skills

    SkillsPercentages
    Account Management9.02%
    Customer Service8.51%
    National Accounts7.59%
    Healthcare5.67%
    CRM4.43%
  3. Complete relevant national account manager training and internships

    Accountants spend an average of 6-12 months on post-employment, on-the-job training. New national account managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a national account manager based on U.S. Bureau of Labor Statistics data and data from real national account manager resumes.
  4. Research national account manager duties and responsibilities

    • Achieve ROI optimization for key retailers nationwide; employ consultative sales methodology.
    • Managed/Analyze individual account POS numbers to assist in forecasting, manage inventory and overall category management.
    • Manage OEM relationship from a proactive consultative role proposing strategy and tactics for client base on research data and marketing/engagement metrics.
    • Improve sales process documentation by utilizing CRM to better communicate with field sales staff in idealizing customer interactions.
  5. Prepare your national account manager resume

    When your background is strong enough, you can start writing your national account manager resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a national account manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable national account manager resume templates

    Build a professional national account manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your national account manager resume.
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    National Account Manager Resume
    National Account Manager Resume
    National Account Manager Resume
  6. Apply for national account manager jobs

    Now it's time to start searching for a national account manager job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first national account manager job

Zippi

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Average national account manager salary

The average national account manager salary in the United States is $96,948 per year or $47 per hour. National account manager salaries range between $73,000 and $127,000 per year.

Average national account manager salary
$96,948 Yearly
$46.61 hourly

What am I worth?

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How do national account managers rate their job?

-/5

5 stars

4 stars

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1 star

National account manager reviews

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A zippia user wrote a review on Mar 2020
Pros

Semi-flexible work hours. You have a sales goal and customers to call on in order to achieve said goal, so you have some flexibility of your schedule.

Cons

The amount of travel required takes you away from home frequently. If you have a family, being away starts taking a toll on them and work/life balance suffers.


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A zippia user wrote a review on Feb 2020
Pros

The Strategic approach used to uncover new sales opportunities excites me the most working as an Enterprise Account Executive.

Cons

This is a great career.


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A zippia user wrote a review on Nov 2019
Pros

Speaking g at trade shows and seminars. Contributing to the software products we sold. Technical writer for the owners manual.


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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