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Become A National Account Manager

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Working As A National Account Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $104,000

    Average Salary

What Does A National Account Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A National Account Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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National Account Manager Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Account Manager 2.8 years
Top Careers Before National Account Manager
Manager 2.3%
Top Careers After National Account Manager
Owner 3.1%
President 2.5%

Do you work as a National Account Manager?

National Account Manager Demographics

Gender

Male

69.4%

Female

29.0%

Unknown

1.6%
Ethnicity

White

65.4%

Hispanic or Latino

13.6%

Black or African American

11.4%

Asian

6.3%

Unknown

3.4%
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Foreign Languages Spoken

Spanish

47.8%

French

10.8%

Carrier

6.8%

Italian

5.8%

Portuguese

4.3%

Russian

3.6%

Mandarin

2.9%

German

2.9%

Chinese

2.5%

Hebrew

2.2%

Japanese

1.8%

Vietnamese

1.4%

Korean

1.4%

Swedish

1.1%

Polish

1.1%

Hindi

0.7%

Ukrainian

0.7%

Filipino

0.7%

Cantonese

0.7%

Irish

0.7%
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National Account Manager Education

Schools

University of Phoenix

17.7%

Michigan State University

8.5%

Ohio State University

5.5%

Western Michigan University

4.9%

DePaul University

4.6%

University of Arizona

4.4%

Arizona State University

4.4%

Pennsylvania State University

4.4%

University of Iowa

4.3%

Ball State University

4.3%

Illinois State University

4.1%

Northern Illinois University

4.1%

University of Georgia

3.9%

Purdue University

3.7%

Iowa State University

3.7%

University of Texas at Austin

3.6%

Florida State University

3.6%

University of Missouri - Columbia

3.6%

University of Kansas

3.5%

Texas Tech University

3.3%
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Majors

Business

39.9%

Marketing

14.9%

Communication

7.0%

Management

6.3%

Finance

3.7%

Psychology

3.4%

Political Science

3.2%

Economics

2.7%

General Sales

2.7%

Education

1.9%

Accounting

1.8%

Public Relations

1.6%

History

1.6%

Criminal Justice

1.5%

English

1.5%

Computer Science

1.4%

Specialized Sales And Merchandising

1.3%

Liberal Arts

1.2%

Biology

1.2%

Journalism

1.2%
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Degrees

Bachelors

58.5%

Other

17.3%

Masters

16.8%

Associate

3.9%

Certificate

2.1%

Doctorate

0.8%

Diploma

0.3%

License

0.2%
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Real National Account Manager Salaries

Job Title Company Location Start Date Salary
National Account Manager Univision Television Group, Inc. Chicago, IL Jul 31, 2011 $185,400
National Account Manager Univision Television Group, Inc. Chicago, IL Jul 31, 2010 $180,000
National Wealth Manager Creative Planning, Inc. Delray Beach, FL Apr 01, 2016 $120,600
National Account Manager-Food Service Andros Foods USA, Inc. Rye, NY Feb 23, 2015 $116,000
National Manager (Hotel & Leisure Venues) Tiburon Lockers, Inc. Rockleigh, NJ Oct 01, 2015 $115,000
National Manager (Hotel and Leisure Venues) Tiburon Lockers, Inc. NJ Oct 01, 2012 $115,000
National NCE Manager Nestle Dreyer's Ice Cream Company Bakersfield, CA Dec 27, 2011 $115,000 -
$140,000
National Account Manager Domino Foods, Inc. Iselin, NJ Nov 30, 2013 $111,118
National Account Manager Belkin International Inc. Vista, CA Nov 21, 2016 $110,000
National Account Manager Wilson Sporting Goods Co. Chicago, IL Dec 27, 2011 $110,000 -
$130,000
National Accounts Manager Soraa, Inc. Fremont, CA Oct 12, 2015 $109,000 -
$115,000
National Accounts Manager Soraa, Inc. Fremont, CA Apr 10, 2014 $106,000 -
$125,000
LCA (Lawn Care) National Accounts Manager Nufarm Americas Inc. Palm City, FL Sep 20, 2016 $105,788
National Accounts Manager RÉMy Cointreau USA, Inc. New York, NY May 04, 2011 $101,500
National Account Manager Complete Office LLC Tukwila, WA Jan 06, 2016 $100,000
National Account Manager Vodafone Us Inc. Miami, FL Aug 16, 2015 $100,000
National Accounts Manager Fiserv Solutions, Inc. Round Rock, TX May 01, 2012 $98,179
National Accounts Manager Checkfree Services Corporation Round Rock, TX Jan 01, 2012 $98,179
National Accounts Manager Danafilms, Inc. MS Dec 01, 2011 $97,863
National Accounts Manager Fiserv Solutions, Inc. Round Rock, TX May 01, 2011 $96,491
National Accounts Manager Mega Fluid Systems, Inc. Saugerties, NY Jun 09, 2014 $96,000
National Accounts Manager Sun Rich Fresh Foods Pa Inc. Chester, VA Dec 12, 2011 $85,176
National Manager Wexer Holding LLC Bethlehem, PA Aug 31, 2016 $80,000
National Account Manager Equifax Inc. New York, NY Oct 01, 2011 $80,000
National Account Manager SKF USA Inc. Elgin, IL May 06, 2014 $75,837 -
$93,600
B2C National Accounts Manager Moleskine America, Inc. New York, NY Sep 12, 2014 $75,000
B2C National Accounts Manager Moleskine America, Inc. New York, NY Sep 20, 2014 $75,000
Associate National Accounts Manager Stryker Corporation Miami, FL Aug 25, 2016 $72,237

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AVERAGE SALARY FOR A National Account Manager

Average Yearly Salary
$104,000
View Detailed Salary Report
$69,000
Min 10%
$104,000
Median 50%
$104,000
Median 50%
$104,000
Median 50%
$104,000
Median 50%
$104,000
Median 50%
$104,000
Median 50%
$104,000
Median 50%
$157,000
Max 90%
Best Paying Company
Shamrock Foods
Highest Paying City
Tacoma, WA
Highest Paying State
Oregon
Avg Experience Level
3.9 years
How much does a National Account Manager make at top companies?
The national average salary for a National Account Manager in the United States is $104,486 per year or $50 per hour. Those in the bottom 10 percent make under $69,000 a year, and the top 10 percent make over $157,000.

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Top Skills for A National Account Manager

  1. Business Development
  2. Revenue Growth
  3. New Accounts
You can check out examples of real life uses of top skills on resumes here:
  • Cultivated relationships with key client stakeholders in targeted organizations through planning, organizing and leading a consultative business development process.
  • Developed key relationships to ensure strategic partnerships and drive overall revenue growth of an assigned portfolio of national accounts.
  • Boosted profit opportunities, generating new accounts and successfully managing existing customer base to ensure advertising needs were met.
  • Maintained high level of customer service, sales, and client relations while managing accounts within established National/Regional/Local territories.
  • Maintained existing business relationships, while also generating new clients electronically, and by phone/mail.

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Top 10 Best States for National Account Managers

  1. New York
  2. Rhode Island
  3. Colorado
  4. Virginia
  5. Texas
  6. New Jersey
  7. North Carolina
  8. Georgia
  9. Pennsylvania
  10. Massachusetts
  • (3,000 jobs)
  • (170 jobs)
  • (1,288 jobs)
  • (1,587 jobs)
  • (4,020 jobs)
  • (1,216 jobs)
  • (1,319 jobs)
  • (1,540 jobs)
  • (1,682 jobs)
  • (1,547 jobs)

Top National Account Manager Employers

Jobs From Top National Account Manager Employers

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