Post job

National account manager vs strategic accounts manager

The differences between national account managers and strategic accounts managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a national account manager and a strategic accounts manager. Additionally, a national account manager has an average salary of $96,948, which is higher than the $83,574 average annual salary of a strategic accounts manager.

The top three skills for a national account manager include account management, customer service and national accounts. The most important skills for a strategic accounts manager are account management, healthcare, and customer service.

National account manager vs strategic accounts manager overview

National Account ManagerStrategic Accounts Manager
Yearly salary$96,948$83,574
Hourly rate$46.61$40.18
Growth rate5%5%
Number of jobs152,555141,224
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 79%
Average age4646
Years of experience88

What does a national account manager do?

A national account manager is an individual who is responsible for maintaining strong relationships with key accounts from a particular region. To ensure long-term success, federal account managers must act as a liaison between customers and the internal team by achieving the customers' needs and requirements. They must identify and create attractive strategies to bring new customers and gain revenues. Also, candidates for national account managers must possess excellent interpersonal skills and experience managing national accounts.

What does a strategic accounts manager do?

A strategic accounts manager is an individual who is responsible for establishing and maintaining productive relationships with new and existing large clients. Strategic accounts managers assign staff members to provide help and support with client accounts and how they can be of service to the clients. They are required to create an appropriate sales strategy for each of their clients and identify needs. Strategic accounts manager must also create comprehensive reports on client sales and strategy to their upper management.

National account manager vs strategic accounts manager salary

National account managers and strategic accounts managers have different pay scales, as shown below.

National Account ManagerStrategic Accounts Manager
Average salary$96,948$83,574
Salary rangeBetween $73,000 And $127,000Between $51,000 And $135,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaNew Jersey
Best paying companyAmazonVMware
Best paying industryTechnologyTechnology

Differences between national account manager and strategic accounts manager education

There are a few differences between a national account manager and a strategic accounts manager in terms of educational background:

National Account ManagerStrategic Accounts Manager
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

National account manager vs strategic accounts manager demographics

Here are the differences between national account managers' and strategic accounts managers' demographics:

National Account ManagerStrategic Accounts Manager
Average age4646
Gender ratioMale, 70.7% Female, 29.3%Male, 68.2% Female, 31.8%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between national account manager and strategic accounts manager duties and responsibilities

National account manager example responsibilities.

  • Achieve ROI optimization for key retailers nationwide; employ consultative sales methodology.
  • Managed/Analyze individual account POS numbers to assist in forecasting, manage inventory and overall category management.
  • Manage OEM relationship from a proactive consultative role proposing strategy and tactics for client base on research data and marketing/engagement metrics.
  • Improve sales process documentation by utilizing CRM to better communicate with field sales staff in idealizing customer interactions.
  • Close multi-million dollar deals with DOD agencies.
  • Provide enterprise class products including servers, storage, networking, virtualization, and, datacenter solutions.
  • Show more

Strategic accounts manager example responsibilities.

  • Manage a daily, weekly, and monthly sales funnels and pipelines to track accounts from initial call to close.
  • Employ sales processes using SalesForce CRM tool.
  • Maintain client schedules and records within SalesForce to keep campaigns on track.
  • Increase ACR revenues by cross-selling products and services and ensuring client retention.
  • Provide web demonstrations (GoToMeeting, WebEx) of on demand SaaS printing-marketplace solution.
  • Support infrastructure and sales teams to meet technical, administration, and special support requirements.
  • Show more

National account manager vs strategic accounts manager skills

Common national account manager skills
  • Account Management, 9%
  • Customer Service, 9%
  • National Accounts, 8%
  • Healthcare, 6%
  • CRM, 4%
  • Customer Relationships, 4%
Common strategic accounts manager skills
  • Account Management, 9%
  • Healthcare, 7%
  • Customer Service, 6%
  • Salesforce, 5%
  • CRM, 5%
  • Digital Marketing, 5%

Browse executive management jobs