Research Summary. Below we've compiled a list of the most important skills for a national account manager. We ranked the top skills based on the percentage of national account manager resumes they appeared on. For example, 9.0% of national account manager resumes contained account management as a skill. Let's find out what skills a national account manager actually needs in order to be successful in the workplace.

  • The most common hard skill for a national account manager is account management. 9.0% national account managers have this skill on their resume.
  • The second most common hard skill for a national account manager is customer service appearing on 8.5% of resumes. The third most common is national accounts on 7.6% of resumes.
  • Three common soft skills for a national account manager are analytical skills, communication skills and customer-service skills.

Below we've compiled a list of the most important skills for a national account manager. We ranked the top skills based on the percentage of national account manager resumes they appeared on. For example, 9.0% of national account manager resumes contained account management as a skill. Let's find out what skills a national account manager actually needs in order to be successful in the workplace.

15 Essential National Account Manager Skills For Your Resume And Career

1. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how account management is used on national account manager resumes:
  • Maintained clear communications with department managers and account executives and provided comprehensive account management to ensure client needs were being met.
  • Position encompassed all aspects of account management including opportunity analysis, product development, life-cycle management, and inventory/order management.
  • Account Management: Cultivated and nurtured relationships at every level internally and with customers to ensure account retention.
  • Possess a unique combination of project and account management skills, with excellent organization and prioritization abilities.
  • Facilitated Contract Negotiations and Centralized Account Management for assigned Integrated Delivery Networks and National Group Purchasing Organizations.

2. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how customer service is used on national account manager resumes:
  • Project Manager for installations, provided direction and worked closely with customer call center to ensure total customer service and satisfaction.
  • Interview, evaluated, selected and managed bilingual customer service representatives Responsible of providing bilingual technical and marketing support material.
  • Managed major national accounts, executed load plans, and consistently met/surpassed targeted customer service delivery and performance objectives.
  • Maintained high level of customer service, sales, and client relations while managing accounts within established National/Regional/Local territories.
  • Monitor overall service levels/metrics for assigned customers, Participate in customer service account reviews, including metrics reporting.

3. National Accounts

Here's how national accounts is used on national account manager resumes:
  • Developed inventory reporting specific to National Accounts, identifying transferred product, which resulted in significant cost savings in freight.
  • Achieved sales objectives for assigned national accounts through development of strategic promotional and sales programs within division's profit guidelines.
  • Initiated and executed multiple packaging projects focused on new business development within existing and targeted customer base of National Accounts.
  • Developed key relationships to ensure strategic partnerships and drive overall revenue growth of an assigned portfolio of national accounts.
  • Defined organizational strategy and allocated resources in ways that achieved that strategy; improved management of national accounts.

And if you’re looking for a job, here are the five top employers hiring now:

  1. PepsiCo Jobs (36)
  2. Grainger Jobs (31)
  3. Sony Electronics Jobs (33)
  4. General Electric Jobs (45)
  5. Oracle Jobs (27)

4. Healthcare

Healthcare is the maintenance or improvement of a person's health by the diagnosis and treatment of a person's injury, illness, or any other disease. Healthcare is a basic necessity of human life and is the responsibility of the country's government to ensure that each person gets healthcare. Providing healthcare is the job of certified health professionals that includes doctors, surgeons, nurses, and other physicians. Pharmaceutical companies, hospitals, dentistry, therapy, and health training all come under healthcare. Healthcare plays a vital role in the country's economy and its development.

Here's how healthcare is used on national account manager resumes:
  • Developed hospitality and healthcare purchasing consortium focused on maximizing savings on purchases within multiple products and service product lines.
  • Provided managed care expertise to industry leading system developers to create web-based solutions for healthcare revenue cycle.
  • Specialized in multiple industries during tenure including healthcare, manufacturing, oil/gas and state/local governments.
  • Covered major account territory, including financial services, healthcare, manufacturing and communications.
  • Developed communications strategies for recruiting clients and candidates to improve healthcare staffing efforts.

5. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how crm is used on national account manager resumes:
  • Improved sales process documentation by utilizing CRM to better communicate with field sales staff in idealizing customer interactions.
  • Maintained and updated CRM system for accurate forecasting and pipeline transparency.
  • Applied advanced Customer Relationship Management (CRM) skills to assess client needs and ensure that solutions met or exceeded expectations.
  • Designed a company CRM and it's architecture for issue resolution, trouble shooting and a CIA ticket tracking system.
  • Deal directly with hospitals (CRM), Supply Chain Directors, distributors, and vendors by telephone and/or electronically.

6. Customer Relationships

Customer relationships are the interactions and efforts made by a company to improve its customer service. Customer relationships cover not just all of the essential roles performed by customer support, but also the initiatives made before and after the interaction with a customer.

Here's how customer relationships is used on national account manager resumes:
  • Retained and built new business primarily in the beverage industry on a national basis through extensive travel building solid customer relationships.
  • Established superior customer relationships with proven ability to succeed with all customer personality types leading to strong personal and corporate bonds.
  • Established and nurtured customer relationships and trust that resulted in negotiating long-term agreements to maintain and/or increase brand availability.
  • Establish and manage existing customer relationships, develop, and solicit new business opportunities through networking and marketing.
  • Negotiate and close national contracts, coordinated implementations, product sales furniture installations and developed customer relationships.

Choose From 10+ Customizable National Account Manager Resume templates

Zippia allows you to choose from different easy-to-use National Account Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your National Account Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

National Account Manager Resume
National Account Manager Resume
National Account Manager Resume
National Account Manager Resume
National Account Manager Resume
National Account Manager Resume
National Account Manager Resume
National Account Manager Resume
National Account Manager Resume
National Account Manager Resume
National Account Manager Resume
National Account Manager Resume
National Account Manager Resume
National Account Manager Resume
National Account Manager Resume
National Account Manager Resume

7. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how business development is used on national account manager resumes:
  • Maintained retail security; assumed responsibility for all business development activities and the execution of an industry sales and marketing strategy.
  • Cultivated relationships with key client stakeholders in targeted organizations through planning, organizing and leading a consultative business development process.
  • Lead advertising liaison with Tribune Media Network national offices for all national/regional exclusion business and new business development initiatives.
  • Introduced formal training programs for account handling and business development covering both sales methodology and product or demographic knowledge.
  • Spearheaded business development efforts for large Fortune 500 accounts and promoted sale of company products/services throughout designated national territory.

8. Sales Growth

Here's how sales growth is used on national account manager resumes:
  • Delivered consistent sales growth even as geographical territory doubled and additional products segments were absorbed.
  • Achieved seven figure sales growth by employing category management business practices.
  • Achieved continuous sales growth in assigned account responsibility.
  • Have built solid relationships with key decision makers to assure sales growth, new product flow and follow through at retail.
  • Identified and secured new business, year-over-year sales growth in existing accounts, and creation and implementation of custom marketing initiatives.

9. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how product development is used on national account manager resumes:
  • Led Target Team responsible for strategic revenue growth, key executive relationship development, partnership linkage for product development and day-to-day operations
  • Result oriented building customer loyalty working with procurement, logistics, technical, product development, manufacturing and quality control.
  • Enhanced Customer Satisfaction by developing a reporting interface to track user issues and resolve software concerns with product development managers.
  • Supported several product development projects and subsequent product launches by providing insight and input regarding customer priorities and product needs.
  • Managed the logistics of engineering resources for product development and customized OEM solutions for advanced integration of hardware processes.

10. Relationship Building

Relationship building is the act of building a lasting social connection with people whether online or in person. It's a soft skill required for those going into marketing, communication, and every other field that requires dealing with the public to help them connect better with people. It's also great as a personal skill for gaining meaningful relationships that can help one in the future.

Here's how relationship building is used on national account manager resumes:
  • Delivered innovative technology based business solutions to diverse clientele using a consultative, value-added approach to relationship building.
  • Skilled at effectively maximizing the sales activity of channel partners through relationship building and consistent communication.
  • Maintained client contact after placement to address any consultant issues, supporting new openings and relationship building
  • Focused on relationship building and operational quality to acquire accounts.
  • Increase sales/product placement through account relationship building.

11. Trade Shows

Here's how trade shows is used on national account manager resumes:
  • Exhibited and participated in professional trade shows and on-site vendor events, increased awareness of corporate program and generated sales.
  • Represented company at national trade shows, developed and delivered important sales presentations.
  • Complete responsibility for successful implementation of the national sales and management trade shows.
  • Coordinated and facilitated customer meetings, attended national conventions and trade shows.
  • Represented and publicized company attributes at trade shows and marketing events.

12. Business Relationships

Here's how business relationships is used on national account manager resumes:
  • Developed new business relationships to uncover local business opportunities from national retail corporations headquartered out of BellSouth's 9 state region.
  • Experienced in establishing a long-term consultative business to business relationships leveraging the business provider as the best in the industry.
  • Work within a strategic sales role focusing on customer experience and satisfaction to enable collaborative business relationships.
  • Lead initiatives, which supported and grew existing business relationships through frequent communication and regular client visits.
  • Directed all aspects of business relationships with national managed care organizations and pharmacy benefit management companies.

13. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how product line is used on national account manager resumes:
  • Delivered consistent market share growth while expanding product line merchandising, gaining new item placements and executing promotions within profit objectives.
  • Managed national book of business, negotiating renewals, selling additional product lines and implementing client improvement programs.
  • Differentiate product lines from competitors' by providing superior service, high visibility and collaborative merchant involvement.
  • Obtained and implemented international business for Wal-Mart, increasing International exposure of product line in Mexico.
  • Supported corporate marketing department to develop advertising material for our product lines and territory.

14. Business Reviews

A business review is a published survey about a company. It helps the company gauge their performance and see how they can improve, plan and implement policies to increase their companies' revenue.

Here's how business reviews is used on national account manager resumes:
  • Utilize corporate marketing tools along with customized PowerPoint presentations to conduct quarterly business reviews, seminar training and new product proposals.
  • Assisted Kmart Category Managers in business reviews resulting in incremental sales for their category by identifying assortment opportunities.
  • Conducted business review meetings which recapped the profitability of promotional programs and highlighted areas of success and opportunities.
  • Created and presented business reviews on an ongoing basis to include category management and upcoming marketing initiatives.
  • Conducted presentations customized to client needs and delivered business reviews to management, including detailed account analysis.

15. Project Management

Here's how project management is used on national account manager resumes:
  • Provided project management support, working with other Starbucks professional services groups, leading to improved Go-to-Market timing and customer satisfaction.
  • Worked closely with content aggregation specialists, product marketing and project management to customize wireless solutions/product offerings for clients.
  • Manage entire sales process effectively from prospecting, system design, and project management of electronic security equipment.
  • Implemented project management tools and tracking mechanisms to enhance efficiency and effectiveness of the federal agency section.
  • Provide all coordination and project management to execute health-screening events as scheduled by Corporate Sales Division.
What skills help National Account Managers find jobs?
Tell us what job you are looking for, we’ll show you what skills employers want. Get Started
The eight most common skills based on National Account Manager resumes in 2023.

skills are in demand

Skill Page Callout

Jobs With Trending Skills

National Account Manager Jobs You Might Like

National Account Manager Skills

List Of Skills To Add To Your National Account Manager Resume

According to recent trends, the most relevant national account manager Resume Keywords for your resume are:

  • Account Management
  • Customer Service
  • National Accounts
  • Healthcare
  • CRM
  • Customer Relationships
  • Business Development
  • Sales Growth
  • Product Development
  • Relationship Building
  • Trade Shows
  • Business Relationships
  • Product Line
  • Business Reviews
  • Project Management
  • Customer Satisfaction
  • Distributors
  • Sales Objectives
  • Sales Strategies
  • POS
  • Sales Quota
  • Client Relationships
  • ROI
  • Cold Calls
  • R
  • Territory Development
  • Product Knowledge
  • Sales Presentations
  • Sales Process
  • Revenue Growth
  • C-Level
  • Sales Plan
  • GPO
  • Sales Volume
  • Direct Sales
  • RFP
  • Brand Marketing
  • Develop Strong Relationships
  • IP
  • Sales Reps
  • Ip Networks
  • Corporate Accounts
  • Channel Marketing
  • Structured Cabling
  • Sales Training
  • Opportunity Management
  • OEM
  • Strong Negotiation
  • Develop Rapport

Real Examples Of National Account Manager Resumes That Use These Skills

National Account Manager jobs

Ready To Start Your National Account Manager Resume?

Choose Your Current Work Experience To Start Creating Your Resume

Entry Level icon

Entry Level

Junior Level icon

Junior Level

Mid Level icon

Mid Level

Senior Level icon

Senior Level

Management icon


Executive icon


Online Courses For National Account Managers

One of the best ways to acquire the skills needed to be a national account manager is to take an online course. We've identified some online courses from Udemy and Coursera that will help you advance in your career. Since national account managers benefit from having skills like account management, customer service, and national accounts, we found courses that will help you improve these skills.

Advertising Disclosure

1. Account Management & Sales Force Design


The first course in the Sales Operations/Management Specialization, Account Management & Salesforce Design aims to introduce learners to a variety of sales methods. Students will gain knowledge on steps in strategic planning and sales management, responsibilities of a sales manager, kinds of sales operations, a recap of the personal selling process, and the concept of a buying center...

2. The Complete B2B Sales Masterclass: 6 Courses in 1


1. Generate Leads, 2. Pitch, 3. Close & Handle Any Objection: Get Certified in Cutting Edge, Non-Pushy B2B Sales System...

3. Sales Fire: B2B Sales & Business Development for Startups


The Ultimate Sales Methodology for Business Development & B2B Sales to Learn Sales Strategy, Sales Skills & Deal Closing...

4. Sales Machine: The Sales Training B2B Master Course


Learn Sales Strategies & Sales Techniques to Sell ANYTHING for Entrepreneurs, Startup, B2B Sales, & Business Development...

5. Business Development & B2B Sales for Startups- Sales Valley


The Complete Startup Playbook for Business Development & B2B Sales to learn Lead Generation, Pitching, & Closing Deals...

6. The Complete Sales Skills Master Class - Sales Marketing B2B


Master Sales Skills, Marketing Strategy, B2B Sales, Business Development, Lead Generation Using Top Social Skills...

7. Sales Training: Practical Sales Techniques


Sales Hacking: Essential sales skills, sales strategies and sales techniques to sell just about anything!...

8. Sales Skills: 9 Sales Training Courses In 1


Develop Killer Sales Skills With The Ultimate Sales Training (Taught By 5 Top Sales Experts)...

9. Sales Funnels Masterclass: Increase Sales With Sales Funnels


Learn to create highly converting sales, conduct professional email marketing & 10X your sales with sales funnel fast!...

10. CRUSH IT! Sales Strategies


Discover a step by step sales process you can drop into your business to re-connect with lost prospects. Close Sales Now...

11. Sales Training Pro: The Complete Sales Presentation Course


Practical, Hands-on Sales Techniques and Tools to Effortlessly Engage your Customers In Your Sales Presentations...

12. Sales Fundamentals


Learn how to sell with core, proven techniques that have generated millions in sales revenue...

13. Sales Training: How To Close More Sales


Closing Sales: Sales Training Course: Sales Skills; Selling Techniques; Sales Strategies for B2B, B2C Direct Sales...

14. LinkedIn Sales Navigator: LinkedIn's tool for B2B Sales


LinkedIn Sales Navigator best remote practices for the LinkedIn premium service for business development and B2B sales...

15. Sales and Marketing For Online Businesses


A Beginners Guide To Sales & Marketing For Your Online Business And Ventures...

16. B2B Sales Objections Simplified


B2B Sales Skill: Learn How to Handle the Most Common Sales Objections, Over the Phone and in Person!...

17. Sales Training Everyone sells!


This course will give you extensive knowledge about the whole sales process...

18. Sales Skills Mastery 1: Sales Training For Beginners


Selling Techniques and Sales Strategy that Every Salesperson Ought to Know - Sales Training For the Modern World...

19. Sales Methodologies: Best Practices for Enterprise Selling


Apply sales methodology and sales process best practices to the modern enterprise selling organization...

20. Cloud Computing Sales


The Hottest Tech Market: Close more and better deals by understanding clients' business objectives + technology roadmap...

resume document icon

Ready To Build Your Resume?

resume document icon

Ready To Build Your Resume?