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National account representative skills for your resume and career

Updated January 8, 2025

6 min read

Quoted experts

Jonathan Byers,

Kaustav Misra Ph.D.

National account representative example skills

Below we've compiled a list of the most critical national account representative skills. We ranked the top skills for national account representatives based on the percentage of resumes they appeared on. For example, 16.9% of national account representative resumes contained national accounts as a skill. Continue reading to find out what skills a national account representative needs to be successful in the workplace.

15 national account representative skills for your resume and career

1. National Accounts

Here's how national account representatives use national accounts:

Demonstrated effective techniques for marketing and selling of building materials to national accounts in Tampa Florida market.
Communicate directly with our National Accounts corporate group to ensure customers are updated accurately and efficiently.

2. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how national account representatives use customer service:

Progressed though positions of increasing responsibility during tenure with the company including Customer Service Representative and Manufacturing Account Representative.
Maintained and provided yearly projected budget numbers for over 68,000 products -Provided back-up customer service/phone for company receptionist.

3. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how national account representatives use product knowledge:

Maximize performance by delivering an exceptional customer experience, product knowledge and cost control.
Conducted product knowledge training sessions with store personnel

4. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how national account representatives use account management:

Handled multiple priorities and account management responsibilities to ensure customer loyalty representatives
Participated in Account Management Meetings.

5. Sales Growth

Here's how national account representatives use sales growth:

Achieved average territory year-over-year sales growth 25% while reducing personal operating expenses by 20% during three year period.
Develop sales incentives and contests to help spur sales growth.

6. Trade Shows

Here's how national account representatives use trade shows:

Assisted coordinating and attending National and International industry trade shows.
Coordinated trade shows and organized company events.

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7. EDI

Here's how national account representatives use edi:

Processed orders received through Electronic Data Interchange (EDI) and maintained order status through vendor B2B portals.
Lead EDI conversion team to upgrade Sears' Purchase Order, Advance Ship Notice and invoicing transactions.

8. Customer Relations

Here's how national account representatives use customer relations:

Provided all customer relations and account maintenance from contract inception through expiration for a specific sub-set of Commercial and Industrial customers.
Project managed the purchase, design, implementation and administration of new customer relationship management platform.

9. Customer Issues

Here's how national account representatives use customer issues:

Drive clear communication by partnering with Field Operations and other stakeholders on specific customer contractual obligations and jointly resolving customer issues.
Use problem solving methods to perform root cause analysis to resolve the source of any customer issues preventing further occurrences.

10. Inbound Calls

Here's how national account representatives use inbound calls:

Responded to inbound calls from customers to cancel emergency authority.
Selected to assist with data entry and outbound/inbound calls in busy call center.

11. Healthcare

Healthcare is the maintenance or improvement of a person's health by the diagnosis and treatment of a person's injury, illness, or any other disease. Healthcare is a basic necessity of human life and is the responsibility of the country's government to ensure that each person gets healthcare. Providing healthcare is the job of certified health professionals that includes doctors, surgeons, nurses, and other physicians. Pharmaceutical companies, hospitals, dentistry, therapy, and health training all come under healthcare. Healthcare plays a vital role in the country's economy and its development.

Here's how national account representatives use healthcare:

Managed New York and New Jersey District Patient and HealthCare Professional Education and Referral Program.
Responded to inquiries from medical providers, hospitals and other healthcare facilities regarding eligibility and claim status.

12. Customer Accounts

Here's how national account representatives use customer accounts:

Serviced national account/hotel customer accounts and their product orders and shipments.
Exceeded status quote by saving customer accounts, benefiting company as revenue increased approximately $50,000.00 quarterly.

13. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how national account representatives use cold calls:

Demonstrated pro-activeness and initiated contacts with dealerships to generate leads through both appointments and 'cold calls'.
Developed marketing strategies that resulted in quality leads through research, cold calling and persistent follow-up.

14. Order Entry

Order Entry is the term used to describe and refer to the process of and steps necessary in order to log a customer's order in a company's or organization's order filing systems.

Here's how national account representatives use order entry:

Increased efficiency, productivity and accuracy of order entry by devising new procedures.
Pitched in with troubleshooting help to other departments: order entry, shipping & receiving, inventory, accounting.

15. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how national account representatives use product line:

Established new marketing direction for new product lines and designed innovative packaging to expand recognition and industry awareness.
Launched a couple of product lines in an assigned select group of stores that had previously not carried these lines.

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What skills help National Account Representatives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on national account representative resumes?

Jonathan Byers

Assistant Director, Virginia Polytechnic Institute and State University

- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What national account representative skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young national account representatives need?

Dr. Vallari Chandna

Chair and Associate Professor, University of Wisconsin - Green Bay

Critically, for all graduates, expertise or interests, in sustainability will be important. The reason behind this is the shift in looking at sustainability holistically and not just as something one-person does. This would also give an edge to those with degrees, specifically in sustainability. Graduates with degrees related to sustainability will often be asked to oversee or manage these across-the-board sustainability endeavors. Also, soft skills are highly desired. The ability to be better at time management, work in teams, and have a strong work ethic, will be more desirable. These are all interconnected with remote work as well. Employees who "thrived" in the pandemic were those able to manage their work-life balance, work remotely in teams, all the while performing well. The skills are thus "transferable" to both modalities of work in this way.

What technical skills for a national account representative stand out to employers?

Todd Lee Goen

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

What soft skills should all national account representatives possess?

Eric Bostwick Ph.D.

Professor of Accounting, The University of West Florida

Similar to the answer above, oral and written communication skills have been important for a number of years, but in our current environment, these skills have become much more important. Our ability to pick up on the context surrounding email messages is reduced since we have fewer in-person interactions, and even our virtual meetings eliminate much of the body language that we use--both consciously and unconsciously--to interpret what other people mean by what they say. Thus, candidates will stand out when they can clearly articulate their thoughts in both written form, via email or chat, and in oral form, via the ubiquitous "Brady Bunch" layout on their coworkers' computer screens.

Do you want to know more?

List of national account representative skills to add to your resume

The most important skills for a national account representative resume and required skills for a national account representative to have include:

National Accounts
Customer Service
Product Knowledge
Account Management
Sales Growth
Trade Shows
EDI
Customer Relations
Customer Issues
Inbound Calls
Healthcare
Customer Accounts
Cold Calls
Order Entry
Product Line
Media Sales

Outbound Calls
Business Development
Sales Process
Sales Support
Customer Inquiries
Direct Sales
Sales Presentations
Payroll
Business Relationships
Customer Complaints
Conference Calls
Order Processing
Billing Issues
RFP
Account Maintenance
Service Calls

Sales Strategies
Sales Volume
Troubleshoot
Retail Store
Sales Revenue
Depot
Corporate Accounts
Client Accounts
PowerPoint
C-Level
Customer Interaction
Revenue Growth
Contract Negotiations
Xerox
SAM
Costco

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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National Account Representative Skills

Updated January 8, 2025

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