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Job outlook for national account representatives in the United States
National account representative job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected national account representative job growth rate is 4% from 2018-2028.
About 63,300 new jobs for national account representatives are projected over the next decade.
National account representative salaries have increased 9% for national account representatives in the last 5 years.
There are over 862,343 national account representatives currently employed in the United States.
There are 204,509 active national account representative job openings in the US.
The average national account representative salary is $44,826.
Are national account representative jobs in demand?
National account representative job and salary trends over time
National account representative jobs over time
National account representative job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 862,343 | 0.26% |
| 2020 | 822,428 | 0.24% |
| 2019 | 871,978 | 0.26% |
| 2018 | 864,993 | 0.26% |
| 2017 | 846,972 | 0.26% |
Average national account representative salary over time
National account representative salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $44,826 | $21.55 | +3.6% |
| 2024 | $43,280 | $20.81 | +2.4% |
| 2023 | $42,255 | $20.31 | +2.7% |
| 2022 | $41,143 | $19.78 | --0.3% |
| 2021 | $41,265 | $19.84 | +2.5% |
National account representative jobs by state
Most common states for national account representatives
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 456 | 66% |
| 2 | Rhode Island | 1,059,639 | 510 | 48% |
| 3 | Montana | 1,050,493 | 436 | 42% |
| 4 | Massachusetts | 6,859,819 | 2,739 | 40% |
| 5 | New Hampshire | 1,342,795 | 531 | 40% |
| 6 | Pennsylvania | 12,805,537 | 5,035 | 39% |
| 7 | Minnesota | 5,576,606 | 2,142 | 38% |
| 8 | New Jersey | 9,005,644 | 3,354 | 37% |
| 9 | Utah | 3,101,833 | 1,136 | 37% |
| 10 | Oregon | 4,142,776 | 1,438 | 35% |
| 11 | Nebraska | 1,920,076 | 675 | 35% |
| 12 | Delaware | 961,939 | 340 | 35% |
| 13 | Vermont | 623,657 | 216 | 35% |
| 14 | Connecticut | 3,588,184 | 1,208 | 34% |
| 15 | Ohio | 11,658,609 | 3,860 | 33% |
| 16 | Virginia | 8,470,020 | 2,813 | 33% |
| 17 | North Carolina | 10,273,419 | 3,188 | 31% |
| 18 | Maryland | 6,052,177 | 1,893 | 31% |
| 19 | Kansas | 2,913,123 | 889 | 31% |
| 20 | Idaho | 1,716,943 | 524 | 31% |
Most common cities for national account representatives
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Englewood | 1 | 3% | $39,267 |
| 2 | Panama City | 1 | 3% | $37,494 |
| 3 | Lenexa | 1 | 2% | $36,306 |
| 4 | Corona | 1 | 1% | $55,403 |
| 5 | Elgin | 1 | 1% | $40,738 |
| 6 | Reading | 1 | 1% | $46,285 |
| 7 | Saint Cloud | 1 | 1% | $33,724 |
| 8 | Schaumburg | 1 | 1% | $40,818 |
| 9 | Tempe | 1 | 1% | $49,142 |
| 10 | Charlotte | 1 | 0% | $37,597 |
National Account Representative job outlook: Expert opinions
Our panel of national account representative experts
University of Maryland - College Park
University of Southern Mississippi
Southern Illinois University Edwardsville
University of Maryland - College Park
North Dakota State University
University of Akron
University of Akron
Florida International University
Montclair State University
Denison University
Oklahoma Baptist University
Brigham Young University-Idaho
Aurora University
Thomas More University
University of North Alabama
William & Mary
University of Central Missouri
The University of West Florida
Christopher Newport University
Lloyd Wilson
Professor and Center DirectorWhat general advice would you give to a National Account Representative?
Lloyd Wilson: Be a strong communicator. Make yourself so valuable that the company will lose business if you decide to accept a position with another company. Show your value by being able to improve the company’s bottom line. Earn the company’s respect by earning the respect of the crop consultants, growers, extension agents, and specialists. Be willing to ask for pay increases once you have reached the point that you believe your knowledge separates you from the pack, so-to-speak. Be wiling to change jobs is necessary, but never burn bridges. Be willing to accept leadership roles, even if it means you have to relocate.
What National Account Representative skills would you recommend for someone trying to advance their career?
Lloyd Wilson: If the graduate is just starting his/her career with a chemical company then the best advice I can give is to learn all you can about major factors that impact herbicide, fungicide, and insecticide efficacy. Reach beyond the products that the company sale and learn how the crop responds to the array of management inputs. Don’t be hesitant to say I don’t know about something but will get back to you on it. Do get back to them. Learn that when you don’t know something, ask the opinion of the consultants, growers, and researchers you work with.
What will help National Account Representatives increase their earning potential?
Lloyd Wilson: Communication. A person who is willing to learn by doing. A person who learns the ins and out of all aspect of production of each crop you work with from varietal selection to planting, fertilizing, irrigating, pest management and harvesting will be highly prized. Growers and consultants respect chemical reps who have a strong understanding of all aspects of production and management. Growers and consultants are certainly interested in knowing how to maximize the cost-effectiveness of their chemical options. But don’t b.s. about what you do and don’t know. Nothing wrong with saying I don’t know and will get back to you. Working for a chemical company means you need to know how to calibrate spray equipment, evaluate efficacy, determine cost-efficacy of the array of management options, and know how to work safely with potentially dangerous chemicals. Drone technology is quickly taking off. Obtain a license to operate drones with attachments that allow liquid, granular, and powder payloads application. Know the ins and outs of labels. Know the flexibility that your company provides you in terms of chemical pricing, assume there is a sales side to the position. At times, you will have to recommend other company’s chemistries. But if that happens too often, find a better company to work for. Learn how to work closely with your crop consultants, growers, university researchers, extension specialists, and local extension agents.
What general advice would you give to a National Account Representative?
Dr. Kathleen Kelly: Starting a career in sales will be both exciting and challenging. Below are six tips for those entering this amazing field for the first time.
What National Account Representative skills would you recommend for someone trying to advance their career?
Dr. Kathleen Kelly: Maximizing your salary potential requires research, flexibility, and being your best advocate.
What will help National Account Representatives increase their earning potential?
Dr. Kathleen Kelly: The world is changing rapidly and the Sales field is no exception.
What National Account Representative skills would you recommend for someone trying to advance their career?
Kevin Buckley: Adaptability - The sales environment is evolving rapidly with changes in buyer expectations, technologies, and go-to-market strategies. Successful salespeople will need to be highly adaptable, comfortable with change, and able to quickly adjust their approach as needed. Those stuck in outdated methods will struggle. Digital Selling - The ability to effectively sell through digital channels and virtual interactions is now table stakes. Mastering skills like virtual presentations, video marketing, social selling, and leveraging sales technology tools will separate the top performers. Buyers expect a seamless, digitally-enabled experience. Business Acumen - More than ever, salespeople need the ability to position their products/services as strategic solutions that tangibly impact the client's key objectives, financial metrics, and business outcomes. Knowing how to speak the language of business strategy is crucial for consultative selling.
E. Duff Wrobbel Ph.D.
ChairSouthern Illinois University Edwardsville
Communication And Media Studies
What general advice would you give to a National Account Representative?
E. Duff Wrobbel Ph.D.: Network, get an internship, do action research etc - anything to add practical experience to the classroom knowledge base.
What National Account Representative skills would you recommend for someone trying to advance their career?
E. Duff Wrobbel Ph.D.: All things social media are important, and so writing skills still matter.
What will help National Account Representatives increase their earning potential?
E. Duff Wrobbel Ph.D.: With this major, probably the best salaries are from sales jobs, which many people shy away from because they think only of hustling used cars, but sales can be very good work.
What general advice would you give to a National Account Representative?
Hank Boyd: Demonstrated proficiency in sales represents a feather in your cap. For many
CEOs, they started their illustrious career in sales. Nowadays, it is a common
launchpad for scores of successful business executives in consumer package goods.
Why is this so? Savvy companies know that it is paramount that new hires
quickly learn who the real target consumers are. Spending time on the front lines will
enhance your later contributions to the firm. For example, after obtaining my MBA from
Berkeley, I had the good fortune to land a sales position at Merck. I served as a Hospital
Representative specializing in broad spectrum antibiotics. My territory consisted of
Stanford University Medical Center, Palo Alto VA Medical Center, and the Santa Clara
Valley Medical Center.
After 18 months of working diligently in territory, I was offered a promotion to
work inside at Merck's headquarters in Rahway, New Jersey. Once I truly knew the
needs and concerns of my clients - general surgeons, urologists, gastroenterologists,
urologists, and infectious disease specialists - Merck was confident I could craft
relevant literature pieces and design compelling ad campaigns to reach target
physicians.
Mastery of general sales is a highly coveted asset. Once you conquer a given
product domain, the artform of sales is entirely transferrable. Case in point, it is not
unusual for you to begin in pharmaceuticals and then effortlessly segue into medical
equipment sales after a couple of years.
What National Account Representative skills would you recommend for someone trying to advance their career?
Hank Boyd: With the looming prospects of AI, soft skills will reign supreme in sales. While at
first blush it might seem counterintuitive in that product knowledge used to be cardinal
skill, today's salesforce relies heavily on networking. Numerous academic papers lend
credence to this idea. Great people skills often trump wonkish knowledge about the
product line.
As we wade further into the 21st Century, environmental scanning (or better yet
the innate ability to read prospects) will remain pivotal. Exceptional salespeople
instinctively scan a prospective client's office noticing all the trappings. They are trying to find something they can comment upon, by doing so they can establish common
ground. Once a connection is forged, salespeople move out of the box of being pesky
interlopers into becoming valued associates.
Lastly, if you decide to embark on a career in sales never forget the tried-and-
true axiom of ABC - always be closing. This phrase means having the gumption to ask
for the business. While sales recruits might have congenial and bubbly personalities, if
they cannot look the prospect in the eye and ask for the business, they ought to find
another profession.
What will help National Account Representatives increase their earning potential?
Hank Boyd: Nothing provides greater leverage in salary negotiations than having
documented sales experience. My advice would be to garner as much experience as you
can while in college. For example, you could fundraise for a nonprofit cause or a local
political campaign. If you have affiliation with a fraternity or sorority, volunteer to
serve on its recruitment committee. The bottom line is that you must convince any
potential employer that you naturally relate to people from all walks of life.
Eric Gjerdevig
Lecturer in Marketing, Director for the Center for Professional Selling and Sales TechnologyNorth Dakota State University
Marketing
What general advice would you give to a National Account Representative?
Eric Gjerdevig: First, remember that what you get out of your first job is so much more than compensation. A great manager mentoring you is priceless: it will pay you back dividends for the rest of your career. That said, in sales our compensation is typically tied to our performance. That means we need to put yourself out there, pay attention to the actions of the most successful salesperson in the company, learn everything you can, and manage your time well.
What National Account Representative skills would you recommend for someone trying to advance their career?
Eric Gjerdevig: I might be a contrarian with this answer. I think as technology advances very quickly with AI it's our human-to-human skills that will become rarer and more valuable over the coming years. It might sound silly but things such as asking questions, listening, storytelling, and being empathetic can function like superpowers and I think they will even more in the coming years.
What will help National Account Representatives increase their earning potential?
Eric Gjerdevig: Learning doesn't stop when you graduate. How jobs are done will continue to evolve more quickly with advancing technology. To excel you need to continue to learn, develop new skills, and be adaptive.
Director Dave Payne M.S.
Associate Professor of Practice / SalesUniversity of Akron
Specialized Sales, Merchandising And Marketing Operations
What general advice would you give to a National Account Representative?
Director Dave Payne M.S.: Planning, practice, and skills are the keys to a successful career launch. Practice and coaching feedback will build competence, which builds confidence and sales performance success.
What National Account Representative skills would you recommend for someone trying to advance their career?
Director Dave Payne M.S.: Skills and competence are king! Sales professionals are paid a commission and bonus based on "sales performance" results...this will continue to drive top sales reps and managers to earn some of the highest incomes in the country. I am very proud to share that U Akron sales graduates have had a nearly 100% job placement rate for over a decade, with some of the highest starting incomes in the state of Ohio. This is directly tied to the gracious support of the 30 Fisher Institute for Professional Selling corporate partners which hire them every semester.
What will help National Account Representatives increase their earning potential?
Director Dave Payne M.S.: As Director of the Fisher Institute, sales education professor and sales coach for the UA sales competition team, I look for three basic characteristics in our sales students. I look for "likability", "coachability" and "hunger for success". Here at U Akron, we are on the cutting edge of pioneering sales research and next level sales education utilizing AI, infrared technology, and biometrics/ physiological responses to sales stress. Skills are king... creating a new system for sales practice, AI feedback and repetition will be the game changer. Advancing skills to make a 21-year-old sales graduate to exhibit the skills and talent to appear ten years more experienced will be very attractive to hiring companies. This is happening at Akron next semester.
Frederik Beuk
Associate Professor of MarketingUniversity of Akron
Specialized Sales, Merchandising And Marketing Operations
What general advice would you give to a National Account Representative?
Frederik Beuk: The key consideration is whether you really want to maximize your initial salary. For instance, envision two job opportunities: one offering a salary of $50,000 per year, where you'd be the most junior team member, and the other providing $75,000 per year, with the caveat that you would be the sole sales representative for the firm. The optimal choice is to prioritize learning opportunities. In this context, being the lone salesperson for a company that compensates its highest-earning sales professional $75,000 might not be your superior option. Instead, seek a position that offers the greatest potential for learning. Subsequently, demonstrate your negotiating prowess, a critical sales skill, by securing a slightly higher salary. However, it's essential not to fixate on maximizing your starting salary. Your career requires a long-term strategy, and you have several decades ahead of you to maximize income.
What National Account Representative skills would you recommend for someone trying to advance their career?
Frederik Beuk: Digital Literacy and AI are obviously on everybody's mind. The benefit for early career professionals is that these are skills they can use to differentiate themselves from more established professionals. Embrace these tools. At the same time, being an authentic storyteller that helps buyers envision the potential of your solutions can be an extremely powerful skill.
What will help National Account Representatives increase their earning potential?
Frederik Beuk: Digital Literacy and AI are obviously on everybody's mind. The benefit for early career professionals is that these are skills they can use to differentiate themselves from more established professionals. Embrace these tools. At the same time, being an authentic storyteller that helps buyers envision the potential of your solutions can be an extremely powerful skill.
What's a day at work look like for a National Account Representative?
John Tobon: In the near term the work day will look a lot like online learning. Everything, starting with onboarding of employees has transitioned online. Newly hired employees may not meet their supervisors and co-workers in person for several months, if ever. There will be more real time online collaboration and greater need for proficiency in the use of communication software. Graduates may not necessarily live in the city where their employer is located, this will provide greater freedom to employees but it will also increase the level of competition for some positions. In the long term, workplace will look different. As a cost savings measure, companies will maximize the amount of offsite work that can be performed by implementing hybrid models that incorporate maximum telework arrangements.
Will there be an enduring impact of the coronavirus pandemic on National Account Representatives?
John Tobon: Yes, the enduring impact of the coronavirus pandemic on graduates will be how and where they will work. The pandemic forced employers to overlook their reluctance to telework arrangements in order to survive. The biggest change will come in government employment where all but the most sensitive positions will enjoy greater flexibility. This will also mean less travel for in-person meetings, as more people become more comfortable with video conferencing and as the technology becomes more secure and intuitive to the users, business travel will be reserved for only the most necessary activities.
What will help National Account Representatives increase their earning potential?
John Tobon: In the field of federal law enforcement the two growing needs are computer forensics and forensic accounting. Every law enforcement agency is in dire need of these skills, all criminal cases require forensic analysis of multiple devices such as phones, tablets, and computers. The demand for these skills far outweighs the current number of personnel available to perform the analysis. The complexity of the financial system has made tracing of ill-gotten gains a serious challenge even to the most experienced investigators. There is also greater emphasis on identifying the means and methods employed by criminal organizations and their co-conspirators to conceal illicit proceeds. The move to create greater transparency in beneficial ownership registries will create a flood of information that will require the unique skill set of forensic accountants to achieve success.
What are the biggest trends we'll see in the National Account Representative job market given the pandemic?
Jeffrey Gonzalez: I have to stress that I'm not an economist but an English professor who does a little work helping English majors think about their career options. That said, the American economy seems to continue down a bifurcated path--white collar labor that provides a modicum of security and blue- or pink-collar labor or gig work that isn't secure or well-paid. I would bet that we'll see a great deal of jobs in both sectors emerge as more people are vaccinated and as the summer months mean more people interacting outside, and I'm also optimistic about the stimulus packages' effect on the economy.
The trends will, if you ask me, mean more hiring. But for the students I work with, it'll likely be more of the same: underemployment for Humanities majors upon first graduating college, followed by slow & steady growth in wages and benefits through a period of switching jobs and careers. They'll start in jobs that involve reading, writing, researching, and analysis, or they'll support individuals engaged in these processes, before they start designing or directing projects of their own. Workers who learn fast, who have great language skills, who are adaptable to different circumstances--these people have the best chance of achieving careers.
Where will we see growth? In areas that cater to the very wealthy; in app development; in health care/public health (of course); in finance; in entertainment production though housed in a handful of places.
Will we see growth in academic hiring? Not for the field I work in--the teaching & research side. We will continue to see growth in the administrative aspects of the university, which has been the trend for decades, while tenure-line hiring has declined considerably. It's not a good job to pursue.
What soft skills should all National Account Representatives possess?
Jeffrey Gonzalez: Students need to be able to write well; they need to listen well; they need to learn audiences quickly; they need to acknowledge that they're entering into conversations with grace, rather than running in full speed; they need to understand cultural and identity differences; they need to understand the digital environment has a contrary balance of speed (content production; viral reactions) and permanence (your data trail).
How have salaries changed over time for National Account Representatives?
Jeffrey Gonzalez: My field is academia, and salaries have stayed fairly consistent if you get a tenure-line job. I'm part of a collective bargaining unit, which means I have a much better chance at a decent wage and decent benefits. Adjuncts do the bulk of teaching at American universities, and they don't have nearly the benefits or pay that professors get. English primary and secondary school teachers's pay has also remained consistent or declined, and teachers, like most public-college professors, have to rely on negotiations with the state for raises. We train a lot of teachers, and luckily, none of them is in it for the money.
For the students we have who go into the information or knowledge sector, they start underemployed and move up, as I said. The most recent research I've seen (and again, I'm not an economist) said that Humanities majors eventually make as much as business or more career-specific majors (public relations, etc.).
Will there be an enduring impact of the coronavirus pandemic on National Account Representatives?
Ashley Strausser: Much has changed in the last year as a result of the coronavirus pandemic. One of the most obvious impacts being that of how we work and connect with others. I believe that working remotely will continue as employees and organizations have proven that they can work effectively from home. For many graduates, utilizing digital technology to do their work, collaborate with colleagues, engage with clients and connect socially with friends and family will continue to be the norm for the foreseeable future.
Additionally, graduating during a global pandemic has required students to be more flexible, open-minded and resourceful than ever before. Students graduating this spring had to adjust and pivot last year when many internships were cancelled or turned remote. While there are many industries that are struggling, many others are experiencing unprecedented growth during this time. I am encouraging students to be open to exploring positions in different industries, sectors and even geographic regions than perhaps they were initially considering, while still being true to their interests and skills. I coach students daily on the importance of networking, which has always been an essential part of an effective job search strategy; however, the power of one's professional network is even more valuable in a competitive job market.
What's a day at work look like for a National Account Representative?
Ashley Strausser: As we continue to live and work through a global pandemic, many new graduates will be working remotely or in some sort of hybrid variation. Working remotely necessitates discipline and being a self-starter. Graduates will need to develop strong professional work habits that will serve them well and lay a strong foundation as they begin their career. Many of us are challenged by a lack of social interaction beyond meetings with colleagues or clients via Zoom or Teams. Working from home for the last year, I can personally attest that attending to our physical and mental health is more important than ever. Take time to go for a walk or run on your lunch break. Set your alarm early to spend time meditating before you begin your work day. Don't get into the habit of rolling out of bed at 7:55am to start work at 8:00am. Consider doing yoga after work to help relieve stress. Make it a point to set up regular Zoom lunch dates to connect with or get to know your new colleagues. With our laptop and work space set up at home it's easy to get into the habit of working much more than we normally would if we were commuting to and from the office. It's important to set boundaries related to when and how much we work. Employ a strong work ethic, but don't neglect important aspects of your well-being.
What will help National Account Representatives increase their earning potential?
Ashley Strausser: Graduates need to do their research, know their worth and negotiate their job offer. It amazes me how many students accept the salary offered to them without considering negotiation. Graduates should do their due diligence using sites such as Glassdoor and Salary.com to compare their salary offer to similar roles in the same region. If you are going to negotiate, you must be able to make a strong case as to why you are deserving of more money. This cannot be based on what you feel you deserve, but rather the skills you possess, relevant experiences you've had and the tangible results you've achieved that will enable you to be successful in the role. Evaluate the job description to determine if you possess some, or perhaps many, of the desired qualifications beyond the minimum qualifications listed. If so, use those as part of your negotiation. If not, consider how you might be able to develop those desired qualifications to make you a stronger candidate.
Competitive candidates should have a strong, well-rounded skill set. Being able to articulate your skills and experiences (academic, co-curricular, internships, research, study abroad, etc.) both on your resume and in an interview is critical. Know the skills necessary to be effective in the roles you seek. If you are lacking skills essential to your desired roles or industries, consider completing online courses or certifications through LinkedIn Learning or Coursera. Take advantage of skill-building resources and programs available through your university. Finally, research and prepare well for your interviews. This includes conducting mock interviews with staff in your career center to practice and gain valuable feedback on ways to improve your interviewing skills.
Dr. Daryl Green
Associate Professor of BusinessOklahoma Baptist University
College of Business
What are the biggest trends we'll see in the National Account Representative job market given the pandemic?
Dr. Daryl Green: Today's students need to embrace emerging market trends. For marketing students, the marketing concept means intimately understanding your customers and satisfying their immediate needs. The lingering pandemic from 2020 will make the job hunt more difficult this year. From my research, here are 2021 employment trends to consider:
Marketing strategy still matters. Today's businesses are using ineffective marketing strategies despite using digital tactics like social media platforms. According to HubSpot, only 61% of marketers believe their marketing strategy is effective. Yet, they are still pouring massive amounts of dollars into digital advertising. Understanding the basic marketing strategies will equip college grads for the challenges ahead.
Artificial intelligence and automation rise in 2021. Marketing professionals will need to be more tech-savvy. AI will make analyzing and implementing decisions more efficient. According to a McKinsey study, Netflix saved $1 billion in lost revenue in 2017 by using machine learning to make personalized recommendations. Other businesses, like Amazon, are doing the same.
Data analytics continue to emerge as a critical ingredient for market decision making. About 82% of marketers plan to increase their usage of first-party data (Source: Signal). Taking a marketing analytics course will be helpful to graduates.
Digital platforms will continue to dominate the economy. Thus, an online presence is essential. According to a Bright Edge study, digital ad spending will reach $389 billion in 2021. Thus, students need good digital literacy to succeed.
Mobile platforms like smartphones are the future. As for May of 2020, Google was responsible for 67% of all smartphone search traffic.
What technical skills for a National Account Representative stand out to employers?
Dr. Daryl Green: According to a 2013 Gallup poll, more than one-third of business leaders doubt that higher education institutions in the U.S. are graduating students who meet their particular businesses' needs. In fact, the study showed that there is a disconnection between what business leaders need and what higher education is producing. The National Association of Colleges and Employers (NACE) has identified eight competencies associated with career readiness. These skills include career management, communication, critical thinking, cultural intelligence, digital literacy, leadership, professionalism, and teamwork. Sadly, most students are not aware of employers' expectations of career readiness competencies.
How have salaries changed over time for National Account Representatives?
Dr. Daryl Green: Based on my research, I predict that the current salaries for marketing majors will be unchanged from 2020. There are 'riches in niches.' Certain areas, like marketing analytics, may see a surge. For example, market research analysts are projected to grow 18 percent from 2019 to 2029, according to US BLS. However, Covid-19 is the X-factor for the economy.
Chad Newswander Ph.D.
Professor of Political ScienceBrigham Young University-Idaho
Department of Political Science
What technical skills for a National Account Representative stand out to employers?
Chad Newswander Ph.D.: It is a combination of soft and hard skills. Young professionals need to be reliable, conscientious, hardworking, and be able to work well with others. They also need to show early signs of leadership, allowing them to grow within the organization. Above all, they need to be trusted to get the work done and be likeable. They also need to have a concrete skillset that allows them to contribute. Each young professional needs to think how they can add value to their organization (not just what the organization will do for them). Those skills can range from data/statistical analysis, writing, speaking, research, etc. In order to show that they have these skills, students should do multiple internships while in school from credible organizations.
Jacqueline Babb
Assistant Professor of Digital Marketing, Director of Graduate StudiesAurora University
Marketing Department
What are the biggest trends we'll see in the National Account Representative job market given the pandemic?
Jacqueline Babb: The pandemic has been a tipping point for innovation in technology. I anticipate that we may see a more of an emphasis on technology in business that will bring teams together virtually, but also automate tasks that are simple and repetitive.
What technical skills for a National Account Representative stand out to employers?
Jacqueline Babb: Technical skills paired with strong communication, flexibility in thought, diversity, and creative problem solving are a winning combination for job candidates. Candidates with a strong acumen in data analysis and storytelling are marketable right now.
Dr. John D. (Jack) Rudnick
ProfessorThomas More University
Department of Business Administration and Accountancy
What are the biggest trends we'll see in the National Account Representative job market given the pandemic?
Dr. John D. (Jack) Rudnick: The COVID-19 pandemic heightens an awareness of the tremendous need and talent gap that presents opportunities for those interested in healthcare leadership and staffing. The lack of preparation for this catastrophic event that many contend should have been anticipated illustrates a strong need for increased disaster preparedness and improved supply chain systems and processes throughout the health care system. Professional opportunities that integrate in with all aspects of the continuum continue to abound. Professionals with an entrepreneurial spirit are valuable to generate creative ideas aimed at cultivation of revenue producing concepts. Those with an interest in further improving efficiency and contributing to an increased return-on-investment through process improvement techniques will find opportunities throughout the field. Finance, strategy, information technology, entrepreneurship, compliance, and marketing are among highly sought-after specialties within the field and projected to rise in need. Crisis management planning has the potential to become more necessary to mitigate against loss and business interruption.
A broad array of careers along the continuum will continue to be in need include the following: Quality and Performance Improvement Specialists, Post-acute care administrators (nursing home, rehabilitation facilities, home health agencies, hospice directors,) behavioral health executives, strategy officers, consultants, compliance officers, agency administrators, health informaticists, and university professors to assist in training leaders and staff for these important roles.
What certifications/licenses/courses can have the biggest impact for National Account Representatives?
Dr. John D. (Jack) Rudnick: Proficiency in informatics, finance, entrepreneurship strategy, and quality improvement with an intentional strategy to drive these processes can have a large positive effect on revenue generation and expense reduction. CPA certification, process improvement certifications (Scrum, Lean Six Sigma, AGILE), IT certifications and long-term care licensure are beneficial credentials to consider. Leaders with a clinical background bring credibility to positions where flexibility and depth of knowledge offers prospective employers an attractive combination of credentials.
How have salaries changed over time for National Account Representatives?
Dr. John D. (Jack) Rudnick: The consolidation of health systems into larger entities throughout the continuum and the infusion of private equity into healthcare have prompted meteoric rises in base salaries and bonuses for many executives. Reimbursement specialists and strategy consultants have also benefited from salary increases over the past 40 years. Salaries have shifted to more of an incentive-based model with a foundational base salary aligned with bonuses linked to pre-established metrics aimed at revenue-growth and expense reduction to optimize a health organization's return-on-investment (ROI).
John Cicala Ph.D.
Associate Professor of Digital MarketingUniversity of North Alabama
Management & Marketing Department
What are the biggest trends we'll see in the National Account Representative job market given the pandemic?
John Cicala Ph.D.: Increased use and reliance on digital-based marketing, thereby resulting in an increased need for people who understand and appreciate the differences in and among the many digital marketing avenues available. Also, a need for individuals who can not only analyze collected data but who can understand and interpret it as well.
What soft skills should all National Account Representatives possess?
John Cicala Ph.D.: The ability to write for reading and not to write as if they are simply transcribing an internal conversation with the paper or whatever media is being used to communicate. They should also possess the ability to interact and to converse with others in person and to actively listen.
What's a day at work look like for a National Account Representative?
John Cicala Ph.D.: It will not be as structured or segmented as previous generations' workdays have been, but it will involve more tasks and responsibilities. It will involve more research and inquiry. It will involve a significant amount of time working online and less time interacting in person. That said, the times that do require/involve interpersonal engagement will be more important than ever before due to the increased value that people will place on their time. Hence, the need for individuals to be skilled at both distanced and face-to-face interactions.
Dr. Matteo Cantarello Ph.D.
Visiting Assistant Professor of Hispanic StudiesWilliam & Mary
Department of Modern Languages and Literatures
How have salaries changed over time for National Account Representatives?
Dr. Matteo Cantarello Ph.D.: I don't have data and I am sure it varies a lot depending on the institution, the position, the field, etcetera. There is a close relationship between "prestige" of a position (tenure-eligible or a renown postdoctoral fellowship vs. visiting, more teaching-oriented positions) and compensation. A prestigious postdoctoral fellowship with 1 or less courses per semester to teach and/or TE positions with a 2-2 or a 3-3 pay up to 100% more than the average NTE position, that typically dictates a 3-3, 4-4, or 5-5 teaching load. In general, however, the more secure your position is the easier it is to secure funding and other resources that complement the base salary.
What are the biggest trends we'll see in the National Account Representative job market given the pandemic?
Dr. Matteo Cantarello Ph.D.: In regard to the academic job market, I can talk about Hispanic/Latin American studies and, broadly speaking, literary and cultural studies. In the past year or two, trans- and interdisciplinarity are a must have to be successful. Research topics that are related to race and gender are also extremely important. More than trends, I would talk about urgency when it comes to higher education. The job market outside of higher education seems to be liking business and computer sciences. In the United States, in particular, any intersection between these two fields (e.g., digital security, cryptocurrency) has been extremely popular.
What technical skills for a National Account Representative stand out to employers?
Dr. Matteo Cantarello Ph.D.: Programming has become an asset within the humanities, too. Even though hires of digital humanists are still limited in number (at least within my discipline), they are probably destined to increase in the near future. Also, flexibility and versatility with respect to teaching are also highly marketable. Any candidate who has experience with in-person, hybrid, and online courses and who has degrees, titles, and certificates that demonstrate that is extremely appreciated on the academic job market.
Stephen (Tyler) Hirlinger
Assistant Professor of MarketingUniversity of Central Missouri
Division of Business Strategy, Marketing Program
Will there be an enduring impact of the coronavirus pandemic on National Account Representatives?
Stephen (Tyler) Hirlinger: The pandemic will certainly have a lasting impact on graduates, both positively and negatively. To start with the positives, I think the transition to online learning the past two semesters has forced students to gain many valuable skills that will be necessary for success in the post-pandemic work environment. The work dynamic in many industries may remain radically different for the foreseeable future and I think graduates will be more resourceful, organized, more productive in remote settings, and work better in groups due to the recent circumstances. I also think students will learn to be more entrepreneurial and improve their ability to "sell themselves" due to fewer career opportunities and higher competition in the workforce. Time will tell, but I think the lack of job availability may stunt the career growth for many recent graduates, while those that learn to grow when faced with adversity will thrive.
What's a good job out of college for National Account Representatives?
Stephen (Tyler) Hirlinger: This is a rather difficult question to answer because it entirely depends on a student's field of study and goals and aspirations. Any job that helps a student understand their strengths, weaknesses, interests, and disinterests is a good starting point. Changing careers and/or career paths is no longer looked upon negatively, so I believe any career out of college that allows the graduate to learn and grow (personally and professionally) is a good one, as they can always pivot until they find a career that's fulfilling and rewarding.
What will help National Account Representatives increase their earning potential?
Stephen (Tyler) Hirlinger: I think creativity is a skill that's often overlooked, especially in the businessworld. If I were a student looking to differentiate myself and increase my earning potential, I'd diversify my skill set and develop my creativity as much as possible. In my opinion, creativity is the human ability that's most difficult (if not impossible) to automate with technology and will always be rewarded. Also, the ability to communicate and articulate one's ideas and thoughts effectively is a desirable skill regardless of the profession. The best communicators are often the highest earners!
Eric Bostwick Ph.D.
Professor of AccountingThe University of West Florida
Department of Accounting and Finance
Will there be an enduring impact of the coronavirus pandemic on National Account Representatives?
Eric Bostwick Ph.D.: In a word, yes. The adjustments that both individuals and businesses have made during this time have shifted our expectations for life and work. For a generation of students who were already tech-natives, the shift to more technology-enabled interactions has reinforced the "click-to-do" mentality. And for non-tech-natives, the roll-out of intuitive, easy-to-use apps has overcome much of their resistance to these types of interactions. These shifts have affected everything from business meetings to family reunions and from buying lunch to meeting with your doctor. However, graduates will need to grow beyond being technology consumers. They must be able to effectively use technology to deliver a company's value proposition, especially in service-oriented fields such as accounting, finance, law, medicine, and consulting.
What certifications/licenses/courses can have the biggest impact for National Account Representatives?
Eric Bostwick Ph.D.: Although the use of office productivity software has been important for a number of years, the importance of fluency with these types of programs has been heightened by our increased virtual interactions. In addition, the use of online collaboration tools has grown and will continue to grow. Thus, candidates will stand out when they demonstrate knowledge/skill (e.g., certification) with respect to basic collaborative productivity tools as well as specific technology commonly used in their career fields.
What soft skills should all National Account Representatives possess?
Eric Bostwick Ph.D.: Similar to the answer above, oral and written communication skills have been important for a number of years, but in our current environment, these skills have become much more important. Our ability to pick up on the context surrounding email messages is reduced since we have fewer in-person interactions, and even our virtual meetings eliminate much of the body language that we use--both consciously and unconsciously--to interpret what other people mean by what they say. Thus, candidates will stand out when they can clearly articulate their thoughts in both written form, via email or chat, and in oral form, via the ubiquitous "Brady Bunch" layout on their coworkers' computer screens.
What certifications/licenses/courses can have the biggest impact for National Account Representatives?
Eric Bostwick Ph.D.: Although the use of office productivity software has been important for a number of years, the importance of fluency with these types of programs has been heightened by our increased virtual interactions. In addition, the use of online collaboration tools has grown and will continue to grow. Thus, candidates will stand out when they demonstrate knowledge/skill (e.g., certification) with respect to basic collaborative productivity tools as well as specific technology commonly used in their career fields.
Todd Lee Goen
Instructor & Internship DirectorChristopher Newport University
Department of Communication
What are the biggest trends we'll see in the National Account Representative job market given the pandemic?
Todd Lee Goen: The pandemic is demonstrating that employees can be productive working remotely and with flexible schedules, so we're likely to see more flexible and remote positions emerge in the job market. This will be industry/company/position specific, but these options give employers access to a larger applicant pool (which means a more talented workforce) and allows them to reduce overhead costs of maintaining physical office space.
Relatedly, hiring processes will become more technology-driven. In-person interviews (especially if there are multiple rounds) will be significantly less likely and more organizations will opt for pre-recorded interviews. This started pre-pandemic, but the pandemic will accelerate it. The good news is that as the technology improves the application process should become more efficient and streamlined (e.g., applying with LinkedIn profiles has the potential to become more of a norm).
The job market in recession-proof industries will remain strong, but wages will likely stagnate and may even decrease. Many recession-proof jobs are connected to state and local governments. The pandemic and its associated recession brought decreased tax revenues and increased demands for public expenditures, and state and local governments won't have the funds to support wage growth for the next few years. The job market in recession-intolerant industries will fluctuate for several years and will only stabilize once the economy begins to recover.
One of the key take-aways from the pandemic is that public health systems are inadequate. One possible outcome is that in the next few years there will be a greater number of jobs in the public health sector. Whether or not this happens will largely depend on the length and severity of the current recession as well as funding allocations of governments post-pandemic. Given the US federal government ceded much of the responsibility for responding to the pandemic, expect many of these positions to be with state and local governments. Also, expect many of these will be community/public engagement type positions that focus on communication and relationship building.
What technical skills for a National Account Representative stand out to employers?
Todd Lee Goen: Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.
What's a good job out of college for National Account Representatives?
Todd Lee Goen: Pandemic or no pandemic, the best job out of college is one that sets you on the path to achieve your ultimate career goal(s). Reflect on where you want to be in five or ten years or even twenty-five years. Then consider positions that will set you on the path to achieve that goal. Very few people land their dream job upon graduation - dream jobs are typically those we're not qualified to do without some additional work experience and training. A good job is one that will help you achieve your goal(s) - just don't frame it that way in the interview.
Good jobs pay a livable salary for the location, offer benefits (health insurance and retirement at minimum), and provide professional development opportunities (these can take a variety of forms). Too often, college grads overlook professional development. If an employer isn't willing to invest in you, there's no guarantee you will succeed in the job. Good employers understand they need qualified employees who continually develop their skills and abilities, and good employers will make sure employees have the resources they need to succeed.
What technical skills for a National Account Representative stand out to employers?
Todd Lee Goen: Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.
What's a good job out of college for National Account Representatives?
Todd Lee Goen: Pandemic or no pandemic, the best job out of college is one that sets you on the path to achieve your ultimate career goal(s). Reflect on where you want to be in five or ten years or even twenty-five years. Then consider positions that will set you on the path to achieve that goal. Very few people land their dream job upon graduation - dream jobs are typically those we're not qualified to do without some additional work experience and training. A good job is one that will help you achieve your goal(s) - just don't frame it that way in the interview.
Good jobs pay a livable salary for the location, offer benefits (health insurance and retirement at minimum), and provide professional development opportunities (these can take a variety of forms). Too often, college grads overlook professional development. If an employer isn't willing to invest in you, there's no guarantee you will succeed in the job. Good employers understand they need qualified employees who continually develop their skills and abilities, and good employers will make sure employees have the resources they need to succeed.