How to hire a national accounts sales manager

How to hire a national accounts sales manager, step by step

Here's a step-by-step national accounts sales manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a national accounts sales manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new national accounts sales manager
• Step 8: Go through the hiring process checklist

What does a national accounts sales manager do?

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1. Identify your hiring needs

   Before you start hiring a national accounts sales manager, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a national accounts sales manager to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a national accounts sales manager that fits the bill.

   This list shows salaries for various types of national accounts sales managers.

   Type of National Accounts Sales Manager	Description	Hourly rate
   National Accounts Sales Manager	Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.	$30-62
   Product Manager/Sales	A sales product manager is responsible for monitoring the sales performance of a specific product and ensuring that the marketing strategies adhere to market standards and client requirements. Sales product managers work closely with the marketing and public relations team to enhance the product's brand image on various market platforms to reach the target audience... Show more	$36-75
   Regional Sales And Marketing Manager	A regional sales and marketing manager's role is to oversee a company's marketing operations, ensuring efficiency and smooth workflow. Their responsibilities include performing research and analysis to identify new business opportunities, gathering and analyzing data to determine the strengths and weaknesses of current programs and procedures, setting goals and budgets, assessing the performance of the workforce, and monitoring the progress of the different company branches within the region... Show more	$26-58

   Show more

2. Create an ideal candidate profile

   Common skills:

   • National Accounts
   • Healthcare
   • Account Management
   • CRM
   • Product Development
   • Revenue Growth
   • Customer Satisfaction
   • Business Development
   • R
   • Trade Shows
   • Distributors
   • Sales Strategies
   • Product Line
   • Product Knowledge

   Check all skills

   Responsibilities:

   • Lead in the selection and implementation of CRM / CMS (client management system) software.
   • Streamline sales process and internal communications by implementing CRM software to track contacts, leads, opportunities and sales.
   • Collaborate with health care providers to utilize cutting-edge DNA technology and manage patients as individuals with specific metabolic processes.
   • Close sales for ten key healthcare centers worth in excess of $30MM in revenue.
   • Work closely with healthcare purchasing organizations to increase share of member facilities.
   • Market and promote a range of home-base physical, occupational and speech language pathology therapies primarily to Medicare patients.

   More national accounts sales manager duties

3. Make a budget

   Including a salary range in the national accounts sales manager job description is a good way to get more applicants. A national accounts sales manager salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a national accounts sales manager in Kansas may be lower than in California, and an entry-level engineer typically earns less than a senior-level national accounts sales manager. Additionally, a national accounts sales manager with lots of experience in the field may command a higher salary as a result.

   Average national accounts sales manager salary

   $91,882yearly

   $44.17 hourly rate

   ---

   Entry-level national accounts sales manager salary

   $64,000 yearly salary

   Updated December 24, 2025

   Average national accounts sales manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$110,758	$53
   2	Indiana	$103,167	$50
   3	Arizona	$102,126	$49
   4	New York	$101,828	$49
   5	North Carolina	$101,155	$49
   6	Missouri	$100,810	$48
   7	Texas	$93,920	$45
   8	Ohio	$92,645	$45
   9	Oregon	$92,594	$45
   10	Pennsylvania	$92,273	$44
   11	Washington	$91,785	$44
   12	Illinois	$91,293	$44
   13	Colorado	$89,635	$43
   14	Minnesota	$82,489	$40
   15	Georgia	$79,771	$38
   16	Florida	$78,392	$38
   17	Kansas	$78,283	$38
   18	Utah	$75,754	$36

   Average national accounts sales manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Daltile	$111,058	$53.39	3
   2	Sony Electronics	$110,626	$53.19
   3	Carrier	$105,415	$50.68	86
   4	Goodwin Recruiting	$102,592	$49.32
   5	Fortive	$100,827	$48.47	42
   6	LKQ	$99,144	$47.67	6
   7	JBS USA	$97,086	$46.68	11
   8	Lamar Advertising	$95,847	$46.08	8
   9	The Kraft Heinz Company	$95,551	$45.94	10
   10	Pilgrim's	$95,501	$45.91
   11	Philips	$95,457	$45.89	37
   12	Bunzl Distribution	$94,466	$45.42	13
   13	InvestX	$93,025	$44.72
   14	Pacific Advisory Group, Inc.	$92,997	$44.71	1
   15	Asembia	$92,934	$44.68
   16	Karat Packaging	$92,854	$44.64
   17	Qantas Holidays Limited	$92,717	$44.58
   18	Magna Machine	$92,040	$44.25
   19	Owlet	$91,890	$44.18
   20	Mohawk Industries	$91,152	$43.82	26

4. Writing a national accounts sales manager job description

   A national accounts sales manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a national accounts sales manager job description:

   National accounts sales manager job description example

   With roots stretching back to 1891, Horizons has experienced unprecedented growth via the marketing and production of unique and innovative window fashions not available from any other company. Horizons is proud of a long, rich heritage of creating supreme quality, locally crafted products in Waukegan, Illinois. In 2013 Horizons was acquired by Springs Window Fashions. Springs has been part of the window treatments industry since 1939 and is headquartered in Middleton, Wisconsin.

   Our tagline is “The Best Experience Company.” More than just a set of words, it represents the essence of who we are at Springs. We want you to join our team of passionate self-starters who believe the world is full of Best Experience opportunities. Innovative new product offerings, sales growth, and expansion into new markets has created tremendous opportunity for professional growth and career advancement at Horizons. So, if you're excited about the thought of a Best Experience career with a team focused on creating Best Experiences for all, we want to hear from you!

   National Accounts and Design Sales Rep Manager

   The National Accounts and the Design Sales Rep team are two growth opportunities for Horizons. The role encompasses driving profitable sales growth above and beyond general market growth trends within these two growth engines of Horizons. For the National Account portion of the role, the Manager will be directly managing and interacting with the National Accounts at the headquarters level as well as the regional sales and support teams of the National Accounts. For the function of leading the Design Sales Rep Team, the Manager will have a team of direct reports who cover sets of territories/accounts representing a diverse group of custom window treatment retailers, interior designers, decorators and franchises with enormous potential for growth. The Manager will be responsible for the development and performance of all sales activities in the assigned market.

   Mission:

   The primary mission of the Manager is to build an organization with demonstrable competencies, that drives long-term profitable growth, achieving budgeted sales and profits for our National Accounts and assigned Designer Sales Rep Territories. The Manager will be responsible for understanding the accounts, building the business using a fact-based approach to position our products, programs and promotions, and to help maximize sales and profits. The Manager will also direct and coach the demand creation activities in each territory. This includes executing on cold call requirements / campaigns, new customer acquisition strategies, etc. The Manager will also be responsible for building and maintaining relationships with key corporate contacts as well as their network of dynamic franchise owners and/or regional sales managers as appropriate.

   Objectives & Outcomes:

   The primary objective of this role is to grow sales and profits, meeting or exceeding budget year over year. Of equal importance is to build and maintain a strong relationship with the designer/decorator/dealer network as well as corporate clients and their network of franchise owners and/or regional sales managers. The ideal candidate will be collaborative in nature, developing close relationships with our cross functional team of marketers, inside sales representatives and customer service.

   • Develop short- and long-term strategies to grow share of wallet at assigned accounts and territories by analyzing customer sales and needs; maintain key customer relationships and make regular face-to-face visits
   • Lead the development, preparation and delivery for all customer presentations; own and attend all applicable trade shows, including trade show preparation, display coordination and execution

   • Drive a successful demand creation sales model for the designer/decorator segment and replicate across all territories
   • Responsible for the hiring, training, development and performance of 5-10 designer sales reps. Give guidance to their activities and direct their actions for the best possible market/customer coverage.
   • Ensure that all designer sales reps meet or exceed all activity standards for prospecting calls, appointments, presentations and sales closes.

   Copy this example

   

5. Post your job

   There are a few common ways to find national accounts sales managers for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your national accounts sales manager job on Zippia to find and recruit national accounts sales manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit national accounts sales managers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new national accounts sales manager

   Once you've selected the best national accounts sales manager candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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