A national accounts sales manager is responsible for maintaining healthy business relationships with clients by managing and monitoring the performance of their accounts. National accounts sales managers establish reasonable sales targets and develop techniques that would maximize sales staff productivity and efficiency. They conduct data and statistical analysis with the current market trends to identify business opportunities that would generate more revenue resources and increase profitability. A national accounts sales manager negotiates contracts and agreements with clients and ensures their brand consistency in the market.

National Accounts Sales Manager Responsibilities

Here are examples of responsibilities from real national accounts sales manager resumes representing typical tasks they are likely to perform in their roles.

  • Lead in the selection and implementation of CRM / CMS (client management system) software.
  • Develop and manage a customer sales portfolio of internet, voice, data and network accounts.
  • Manage and deliver non-traditional revenue streams including: job fairs; internet sales; and concert promotion.
  • Streamline sales process and internal communications by implementing CRM software to track contacts, leads, opportunities and sales.
  • Managed/Analyze individual account POS numbers to assist in forecasting, manage inventory and overall category management.
  • Develop and complete requests for proposal (RFP) response and client proposal presentations.
  • Close sales for ten key healthcare centers worth in excess of $30MM in revenue.
  • Demonstrate sales achievement, contract development, negotiation, implementation and management of corporate service agreements and winning RFP's.
  • Work closely with healthcare purchasing organizations to increase share of member facilities.
  • Create and execute channel-specific territory marketing plans in alignment with regional and national objectives.
National Accounts Sales Manager Traits
Analytical skills have to do with gathering information from various sources and then interpreting the data in order to reach a logical conclusion that benefits the business.
Communication skills shows that you are able to relay your thoughts, opinions and ideas clearly to those around you.
Customer-service skills involve listening skills that allow you to communicate efficiently and respectfully with a customer.

National Accounts Sales Manager Job Description

When it comes to understanding what a national accounts sales manager does, you may be wondering, "should I become a national accounts sales manager?" The data included in this section may help you decide. Compared to other jobs, national accounts sales managers have a growth rate described as "as fast as average" at 5% between the years 2018 - 2028, according to the Bureau of Labor Statistics. In fact, the number of national accounts sales manager opportunities that are predicted to open up by 2028 is 20,600.

A national accounts sales manager annual salary averages $83,890, which breaks down to $40.33 an hour. However, national accounts sales managers can earn anywhere from upwards of $60,000 to $115,000 a year. This means that the top-earning national accounts sales managers make $55,000 more than the lowest-earning ones.

As is the case with most jobs, it takes work to become a national accounts sales manager. Sometimes people change their minds about their career after working in the profession. That's why we looked into some other professions that might help you find your next opportunity. These professions include a product manager/sales, manager, account executive, regional sales and marketing manager, and inside sales manager.

National Accounts Sales Manager Jobs You Might Like

National Accounts Sales Manager Resume Examples

National Accounts Sales Manager Skills and Personality Traits

We calculated that 14% of National Accounts Sales Managers are proficient in Sales Goals, Revenue Growth, and Healthcare. They’re also known for soft skills such as Analytical skills, Communication skills, and Customer-service skills.

We break down the percentage of National Accounts Sales Managers that have these skills listed on their resume here:

  • Sales Goals, 14%

    Coached major account executives and enhanced team and individual effectiveness to consistently achieve or exceed sales goals.

  • Revenue Growth, 8%

    Facilitated new Consumer experience interactive merchandising programs on a National level resulting in substantial annual revenue growth.

  • Healthcare, 7%

    Worked closely with healthcare purchasing organizations to increase share of member facilities.

  • Account Management, 5%

    Coordinated sales and account management activities of consumer electronics accessories product line to Wal-Mart account.

  • CRM, 5%

    Launched and implemented Microsoft Dynamics CRM, Microsoft SharePoint, OneSource business intelligence, Lexis Nexis Prospect Portfolio, and WebEx.

  • Business Development, 5%

    Managed new business development with 4 Regional Managers and 20 Territory Managers to maximize growth and profitability for these major accounts.

"sales goals," "revenue growth," and "healthcare" aren't the only skills we found national accounts sales managers list on their resumes. In fact, there's a whole list of national accounts sales manager responsibilities that we found, including:

  • Analytical skills can be considered to be the most important personality trait for a national accounts sales manager to have. According to a national accounts sales manager resume, "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." National accounts sales managers are able to use analytical skills in the following example we gathered from a resume: "analyzed worldwide channel business model specific to software product line. "
  • Another trait important for fulfilling national accounts sales manager duties is communication skills. According to a national accounts sales manager resume, "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." Here's an example of how national accounts sales managers are able to utilize communication skills: "streamlined sales process and internal communications by implementing crm software to track contacts, leads, opportunities and sales. "
  • Another skill that is quite popular among national accounts sales managers is customer-service skills. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a national accounts sales manager resume: "when helping to make a sale, sales managers must listen and respond to the customer’s needs." This example from a resume shows how this skill is used: "proposed and introduced new model to existing product line based upon customer and industry feedback. "
  • A national accounts sales manager responsibilities sometimes require "leadership skills." The responsibilities that rely on this skills are shown by this resume excerpt: "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." This resume example shows how this skill is used by national accounts sales managers: "engaged leadership and decision makers in key client corporations to facilitate problem solving and implementation of product positioning strategies. "
  • See the full list of national accounts sales manager skills.

    We've found that 82.6% of national accounts sales managers have earned a bachelor's degree. Furthermore, 7.3% earned their master's degrees before becoming a national accounts sales manager. While it's true that most national accounts sales managers have a college degree, it's generally impossible to become one with only a high school degree. In fact, one out of every nine national accounts sales managers did not spend the extra money to attend college.

    Those national accounts sales managers who do attend college, typically earn either business degrees or marketing degrees. Less commonly earned degrees for national accounts sales managers include communication degrees or management degrees.

    When you're ready to become a national accounts sales manager, you might wonder which companies hire national accounts sales managers. According to our research through national accounts sales manager resumes, national accounts sales managers are mostly hired by Graybar, Sabert, and Ammeraal Beltech. Now is a good time to apply as Graybar has 2 national accounts sales managers job openings, and there are 2 at Sabert and 1 at Ammeraal Beltech.

    If you're interested in companies where national accounts sales managers make the most money, you'll want to apply for positions at Schneider Electric Software, Graybar, and Archer Daniels Midland. We found that at Schneider Electric Software, the average national accounts sales manager salary is $104,566. Whereas at Graybar, national accounts sales managers earn roughly $102,623. And at Archer Daniels Midland, they make an average salary of $95,081.

    View more details on national accounts sales manager salaries across the United States.

    If you earned a degree from the top 100 educational institutions in the United States, you might want to take a look at Altria, Philip Morris International, and AT&T.; These three companies have hired a significant number of national accounts sales managers from these institutions.

    In general, national accounts sales managers fulfill roles in the manufacturing and retail industries. While employment numbers are high in those industries, the national accounts sales manager annual salary is the highest in the manufacturing industry with $90,331 as the average salary. Meanwhile, the technology and retail industries pay $85,222 and $84,597 respectively. This means that national accounts sales managers who are employed in the manufacturing industry make 11.4% more than national accounts sales managers who work in the hospitality Industry.

    The three companies that hire the most prestigious national accounts sales managers are:

      What Product Manager/Saless Do

      A sales product manager is responsible for monitoring the sales performance of a specific product and ensuring that the marketing strategies adhere to market standards and client requirements. Sales product managers work closely with the marketing and public relations team to enhance the product's brand image on various market platforms to reach the target audience. They also conduct data and statistical analysis to identify business opportunities that would generate more revenue resources and increase the company's profitability.

      In this section, we compare the average national accounts sales manager annual salary with that of a product manager/sales. Typically, product managers/sales earn a $5,956 higher salary than national accounts sales managers earn annually.

      While the salaries between these two careers can be different, they do share some of the same responsibilities. Employees in both national accounts sales managers and product managers/sales positions are skilled in sales goals, revenue growth, and account management.

      These skill sets are where the common ground ends though. A national accounts sales manager responsibility is more likely to require skills like "healthcare," "business relationships," "client relationships," and "hardware." Whereas a product manager/sales requires skills like "pos," "product sales," "product management," and "technical support." Just by understanding these different skills you can see how different these careers are.

      Product managers/sales receive the highest salaries in the technology industry coming in with an average yearly salary of $121,732. But national accounts sales managers are paid more in the manufacturing industry with an average salary of $90,331.

      On average, product managers/sales reach similar levels of education than national accounts sales managers. Product managers/sales are 1.9% more likely to earn a Master's Degree and 0.4% more likely to graduate with a Doctoral Degree.

      What Are The Duties Of a Manager, Account Executive?

      An account executive manager is responsible for handling client accounts and leading the account management procedures to promote the client's brand image in the market and maintain the highest satisfaction. Account executive managers work with the marketing and sales team to identify sales and promotional strategies that would increase revenues and product profits. They also review the current market trends to develop business opportunities according to client needs and public demands. An account executive manager coordinates with the clients for regular updates and informs them of business plan adjustments as needed.

      Now we're going to look at the manager, account executive profession. On average, managers, account executive earn a $4,867 lower salary than national accounts sales managers a year.

      While the salary may be different for these job positions, there is one similarity and that's a few of the skills needed to perform certain duties. We used info from lots of resumes to find that both national accounts sales managers and managers, account executive are known to have skills such as "sales goals," "revenue growth," and "healthcare. "

      But both careers also use different skills, according to real national accounts sales manager resumes. While national accounts sales manager responsibilities can utilize skills like "crm," "distributors," "r," and "product line," some managers, account executive use skills like "communication," "account executives," "payroll," and "hr."

      It's been discovered that managers, account executive earn lower salaries compared to national accounts sales managers, but we wanted to find out where managers, account executive earned the most pay. The answer? The energy industry. The average salary in the industry is $103,641. Additionally, national accounts sales managers earn the highest paychecks in the manufacturing with an average salary of $90,331.

      On the topic of education, managers, account executive earn similar levels of education than national accounts sales managers. In general, they're 0.5% less likely to graduate with a Master's Degree and 0.4% more likely to earn a Doctoral Degree.

      How a Regional Sales And Marketing Manager Compares

      A regional sales and marketing manager's role is to oversee a company's marketing operations, ensuring efficiency and smooth workflow. Their responsibilities include performing research and analysis to identify new business opportunities, gathering and analyzing data to determine the strengths and weaknesses of current programs and procedures, setting goals and budgets, assessing the performance of the workforce, and monitoring the progress of the different company branches within the region. Furthermore, as a regional sales and marketing manager, it is essential to lead and encourage the employees to reach goals, all while implementing the company's policies and regulations.

      The regional sales and marketing manager profession generally makes a higher amount of money when compared to the average salary of national accounts sales managers. The difference in salaries is regional sales and marketing managers making $2,147 higher than national accounts sales managers.

      While looking through the resumes of several national accounts sales managers and regional sales and marketing managers we discovered that both professions have similar skills. These similarities include skills such as "sales goals," "revenue growth," and "account management," but they differ when it comes to other required skills.

      As mentioned, these two careers differ between other skills that are required for performing the work exceedingly well. For example, gathering from national accounts sales managers resumes, they are more likely to have skills like "healthcare," "internet," "client relationships," and "hardware." But a regional sales and marketing manager might have skills like "regional sales," "market research," "action plans," and "sales activities."

      Additionally, regional sales and marketing managers earn a higher salary in the energy industry compared to other industries. In this industry, they receive an average salary of $102,902. Additionally, national accounts sales managers earn an average salary of $90,331 in the manufacturing industry.

      Regional sales and marketing managers typically study at higher levels compared with national accounts sales managers. For example, they're 7.2% more likely to graduate with a Master's Degree, and 0.5% more likely to earn a Doctoral Degree.

      Description Of an Inside Sales Manager

      An inside sales manager is the one who leads the sales team to meet the organization's sales targets. The sales managers recruit, handle, and train the professional development of the sales team. It is their duty to set the goals of the company, provide sales reports, set departmental budgets, and track sales. They collaborate with the marketing department to make sure that the sales staff receives quality leads. Also, they address and resolve complaints from customers.

      Now, we'll look at inside sales managers, who generally average a higher pay when compared to national accounts sales managers annual salary. In fact, the difference is about $1,843 per year.

      While both national accounts sales managers and inside sales managers complete day-to-day tasks using similar skills like sales goals, revenue growth, and account management, the two careers also vary in other skills.

      While some skills are shared by these professions, there are some differences to note. "healthcare," "product development," "distributors," and "r" are skills that have shown up on national accounts sales managers resumes. Additionally, inside sales manager uses skills like salesforce, project management, sales activities, and saas on their resumes.

      Inside sales managers earn a higher salary in the technology industry with an average of $112,306. Whereas, national accounts sales managers earn the highest salary in the manufacturing industry.

      The average resume of inside sales managers showed that they earn similar levels of education to national accounts sales managers. So much so that the likelihood of them earning a Master's Degree is 2.7% less. Additionally, they're less likely to earn a Doctoral Degree by 0.5%.