A national accounts sales manager is responsible for maintaining healthy business relationships with clients by managing and monitoring the performance of their accounts. National accounts sales managers establish reasonable sales targets and develop techniques that would maximize sales staff productivity and efficiency. They conduct data and statistical analysis with the current market trends to identify business opportunities that would generate more revenue resources and increase profitability. A national accounts sales manager negotiates contracts and agreements with clients and ensures their brand consistency in the market.

National Accounts Sales Manager Responsibilities

Here are examples of responsibilities from real national accounts sales manager resumes representing typical tasks they are likely to perform in their roles.

  • Lead in the selection and implementation of CRM / CMS (client management system) software.
  • Streamline sales process and internal communications by implementing CRM software to track contacts, leads, opportunities and sales.
  • Collaborate with health care providers to utilize cutting-edge DNA technology and manage patients as individuals with specific metabolic processes.
  • Close sales for ten key healthcare centers worth in excess of $30MM in revenue.
  • Work closely with healthcare purchasing organizations to increase share of member facilities.
  • Market and promote a range of home-base physical, occupational and speech language pathology therapies primarily to Medicare patients.
  • Create and personalize carefully target promotional mailings/materials for payroll products.

National Accounts Sales Manager Skills and Personality Traits

We calculated that 13% of National Accounts Sales Managers are proficient in National Accounts, Healthcare, and Account Management. They’re also known for soft skills such as Analytical skills, Communication skills, and Customer-service skills.

We break down the percentage of National Accounts Sales Managers that have these skills listed on their resume here:

  • National Accounts, 13%

    Consolidated National Accounts into Executive Accounts Program presenting strategic customers a single profile approach to corporate relationship management.

  • Healthcare, 9%

    Worked closely with healthcare purchasing organizations to increase share of member facilities.

  • Account Management, 7%

    Coordinated sales and account management activities of consumer electronics accessories product line to Wal-Mart account.

  • CRM, 6%

    Launched and implemented Microsoft Dynamics CRM, Microsoft SharePoint, OneSource business intelligence, Lexis Nexis Prospect Portfolio, and WebEx.

  • Product Development, 6%

    Analyze inventory and product performance to identify obsolete items and execute product development to produce update/modernized replacements.

  • Revenue Growth, 5%

    Facilitated new Consumer experience interactive merchandising programs on a National level resulting in substantial annual revenue growth.

"national accounts," "healthcare," and "account management" aren't the only skills we found national accounts sales managers list on their resumes. In fact, there's a whole list of national accounts sales manager responsibilities that we found, including:

  • Analytical skills can be considered to be the most important personality trait for a national accounts sales manager to have. According to a national accounts sales manager resume, "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." National accounts sales managers are able to use analytical skills in the following example we gathered from a resume: "tracked and analyzed data and adjusted strategies as needed to achieve overall sales objectives. "
  • Another trait important for fulfilling national accounts sales manager duties is communication skills. According to a national accounts sales manager resume, "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." Here's an example of how national accounts sales managers are able to utilize communication skills: "worked with brokers and outside sales reps to help company achieve targets through effective communication and multiple events"
  • Another skill that is quite popular among national accounts sales managers is customer-service skills. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a national accounts sales manager resume: "when helping to make a sale, sales managers must listen and respond to the customer’s needs." This example from a resume shows how this skill is used: "proposed and introduced new model to existing product line based upon customer and industry feedback. "
  • A national accounts sales manager responsibilities sometimes require "leadership skills." The responsibilities that rely on this skills are shown by this resume excerpt: "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." This resume example shows how this skill is used by national accounts sales managers: "provided leadership and direction to achieve sales objectives for diversified team. "
  • See the full list of national accounts sales manager skills.

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    What Product Manager/Saless Do

    A sales product manager is responsible for monitoring the sales performance of a specific product and ensuring that the marketing strategies adhere to market standards and client requirements. Sales product managers work closely with the marketing and public relations team to enhance the product's brand image on various market platforms to reach the target audience. They also conduct data and statistical analysis to identify business opportunities that would generate more revenue resources and increase the company's profitability.

    In this section, we compare the average national accounts sales manager annual salary with that of a product manager/sales. Typically, product managers/sales earn a $16,610 higher salary than national accounts sales managers earn annually.

    While the salaries between these two careers can be different, they do share some of the same responsibilities. Employees in both national accounts sales managers and product managers/sales positions are skilled in account management, crm, and product development.

    These skill sets are where the common ground ends though. A national accounts sales manager responsibility is more likely to require skills like "national accounts," "healthcare," "sales quota," and "business relationships." Whereas a product manager/sales requires skills like "customer service," "product sales," "pos," and "product management." Just by understanding these different skills you can see how different these careers are.

    Product managers/sales receive the highest salaries in the education industry coming in with an average yearly salary of $108,541. But national accounts sales managers are paid more in the education industry with an average salary of $103,530.

    On average, product managers/sales reach similar levels of education than national accounts sales managers. Product managers/sales are 1.5% more likely to earn a Master's Degree and 0.5% more likely to graduate with a Doctoral Degree.

    What Are The Duties Of a Manager, Account Executive?

    An account executive manager is responsible for handling client accounts and leading the account management procedures to promote the client's brand image in the market and maintain the highest satisfaction. Account executive managers work with the marketing and sales team to identify sales and promotional strategies that would increase revenues and product profits. They also review the current market trends to develop business opportunities according to client needs and public demands. An account executive manager coordinates with the clients for regular updates and informs them of business plan adjustments as needed.

    Now we're going to look at the manager, account executive profession. On average, managers, account executive earn a $24,607 lower salary than national accounts sales managers a year.

    While the salary may be different for these job positions, there is one similarity and that's a few of the skills needed to perform certain duties. We used info from lots of resumes to find that both national accounts sales managers and managers, account executive are known to have skills such as "healthcare," "account management," and "product development. "

    But both careers also use different skills, according to real national accounts sales manager resumes. While national accounts sales manager responsibilities can utilize skills like "national accounts," "crm," "customer satisfaction," and "r," some managers, account executive use skills like "customer service," "virtualization," "post sales," and "sales territory."

    It's been discovered that managers, account executive earn lower salaries compared to national accounts sales managers, but we wanted to find out where managers, account executive earned the most pay. The answer? The technology industry. The average salary in the industry is $87,422. Additionally, national accounts sales managers earn the highest paychecks in the education with an average salary of $103,530.

    On the topic of education, managers, account executive earn similar levels of education than national accounts sales managers. In general, they're 0.3% more likely to graduate with a Master's Degree and 0.5% more likely to earn a Doctoral Degree.

    How a Regional Sales And Marketing Manager Compares

    A regional sales and marketing manager's role is to oversee a company's marketing operations, ensuring efficiency and smooth workflow. Their responsibilities include performing research and analysis to identify new business opportunities, gathering and analyzing data to determine the strengths and weaknesses of current programs and procedures, setting goals and budgets, assessing the performance of the workforce, and monitoring the progress of the different company branches within the region. Furthermore, as a regional sales and marketing manager, it is essential to lead and encourage the employees to reach goals, all while implementing the company's policies and regulations.

    The regional sales and marketing manager profession generally makes a lower amount of money when compared to the average salary of national accounts sales managers. The difference in salaries is regional sales and marketing managers making $9,623 lower than national accounts sales managers.

    While looking through the resumes of several national accounts sales managers and regional sales and marketing managers we discovered that both professions have similar skills. These similarities include skills such as "account management," "crm," and "product development," but they differ when it comes to other required skills.

    As mentioned, these two careers differ between other skills that are required for performing the work exceedingly well. For example, gathering from national accounts sales managers resumes, they are more likely to have skills like "national accounts," "healthcare," "distributors," and "sales quota." But a regional sales and marketing manager might have skills like "digital marketing," "regional sales," "market research," and "distribution network."

    Additionally, regional sales and marketing managers earn a higher salary in the automotive industry compared to other industries. In this industry, they receive an average salary of $100,223. Additionally, national accounts sales managers earn an average salary of $103,530 in the education industry.

    Regional sales and marketing managers typically study at similar levels compared with national accounts sales managers. For example, they're 3.7% more likely to graduate with a Master's Degree, and 0.2% more likely to earn a Doctoral Degree.

    Description Of an Inside Sales Manager

    An inside sales manager is the one who leads the sales team to meet the organization's sales targets. The sales managers recruit, handle, and train the professional development of the sales team. It is their duty to set the goals of the company, provide sales reports, set departmental budgets, and track sales. They collaborate with the marketing department to make sure that the sales staff receives quality leads. Also, they address and resolve complaints from customers.

    Now, we'll look at inside sales managers, who generally average a lower pay when compared to national accounts sales managers annual salary. In fact, the difference is about $13,457 per year.

    While both national accounts sales managers and inside sales managers complete day-to-day tasks using similar skills like account management, crm, and revenue growth, the two careers also vary in other skills.

    While some skills are shared by these professions, there are some differences to note. "national accounts," "healthcare," "product development," and "r" are skills that have shown up on national accounts sales managers resumes. Additionally, inside sales manager uses skills like customer service, salesforce, excellent interpersonal, and work ethic on their resumes.

    Inside sales managers earn a higher salary in the technology industry with an average of $81,903. Whereas, national accounts sales managers earn the highest salary in the education industry.

    The average resume of inside sales managers showed that they earn similar levels of education to national accounts sales managers. So much so that the likelihood of them earning a Master's Degree is 1.4% less. Additionally, they're less likely to earn a Doctoral Degree by 0.1%.