National Basketball Association is a sports and media company focusing on professional basketball leagues, international presence, and social media communities. Established in North America in 1949, the NBA is the leading men's professional basketball league and has expanded its reach to 215 countries with programming in 49 languages. The organization oversees three leagues: the National Basketball Association, the Women's National Basketball Association, and the NBA G League. The NBA has created one of the largest social media communities, boasting more than 1.3 billion likes and followers globally. It also boasts an extensive merchandise presence in over 125,000 stores worldwide.
Based in New York, NY, the NBA employs a diverse workforce of 1,173 staff members with a median employee salary of $45,652. The company generates an annual revenue of $50 million and is led by CEO Justin Alliman. Through NBA Cares, the league addresses important social issues by collaborating with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.