National Basketball Association CEO and leadership

Justin Alliman is an Ambassador at Adidas, Chief Executive Officer at National Basketball Association (NBA), and Book Author at Ball N A Dream and is based in Toronto Canada Area. He has worked as Jr. NBA Head Coach at National Basketball Association (NBA), Sales Consultant at Nissan Motor, and Community Relations Specialist at NBA G League. Justin attended Memorial University of Newfoundland between 2010 and 2014 and SUNY Broome Community College between 2008 and 2010.

As President, Team Marketing & Business Operations (TMBO) and Chief Innovation Officer at the NBA, Amy Brooks drives innovative decision-making and growth across the league’s business through the development and execution of new ideas and initiatives, and collaborates with the NBA’s senior leadership on setting the league’s global strategic priorities.

Brooks is also responsible for growing NBA, WNBA, NBA G League and NBA 2K League team profitability through strategic consulting on all aspects of business operations, including ticket and sponsorship sales, marketing, digital, customer retention, arena operations, staffing, analytics and expense control. Under her leadership, TMBO develops best practice sales and marketing strategies and industry-leading analytics on behalf of 93 teams in four leagues. Brooks has helped drive results across all leagues, including numerous records for attendance, ticket revenue and sponsorship revenue. In 2018-19, the NBA set an all-time sellout record, coming off four consecutive seasons of all-time attendance records.

Since joining the NBA in 2005, Brooks has served in a variety of roles, and in 2017 was named the league’s first Chief Innovation Officer.



Prior to the NBA, Brooks worked for Bain & Company, a global management consulting firm. Previously, she was a product manager at Sun Microsystems.

Brooks received her M.B.A. from the Stanford Graduate School of Business. She also holds a bachelor’s degree from Stanford University, where she was a member of the women’s basketball team that won three conference championships and went to the NCAA Final Four. Brooks serves on the national board of directors for Positive Coaching Alliance, a nonprofit organization. She also has been recognized by SportsBusiness Journal (Forty Under 40) and Forbes (Most Powerful Women in Sports).

As Senior Vice President, Chief Facilities Officer, Chris Russo is responsible for overseeing the design and development of various NBA projects and represents league interests on real estate initiatives including league offices and arena developments. In his role, Russo also manages the league’s Facilities & Venues department, which oversees and maintains the operations of league facilities, including those in New York and NBA Entertainment in New Jersey.

Russo joined the NBA in 1996 and during his tenure has overseen the successful completion of several major NBA initiatives, including the design and construction of the NBA’s flagship retail store in New York City and the NBA Replay Center in Secaucus, N.J. As a leading facility and arena design and construction expert, Russo directs the league’s oversight of all new arena development and is credited with the creation of the NBA Arena Standards. Russo has been instrumental in the development and oversight of more than 65 NBA venue projects, including the recently completed Golden1Center in Sacramento and Fiserv Forum in Milwaukee. Russo has also directed league design and development interests internationally, focusing on the creation of NBA properties such as branded attractions, NBA Academies and the development of NBA-style arenas globally including those in Beijing, Guangzhou, and Shanghai, China. Russo was also instrumental in the formation of NBA China, Ltd.

Prior to joining the NBA, Russo worked for New York City Mayor Rudolph Giuliani in the Mayor’s Office of Construction, where he played a significant role in the formation of New York City’s Department of Design and Construction. Russo began his career with the Turner Construction Company in New York City, where he was instrumental in the reconstruction of the World Trade Center, among other projects, and was a recipient of the World Trade Center Award for Exceptional Service.

Collins Qian is a COO China at National Basketball Association (NBA).

As Executive Vice President & Chief Security Officer, Jerome Pickett oversees all aspects of the league’s domestic and international security operations.

Prior to joining the NBA in October 2014, Pickett spent 16 years with the United States Secret Service (USSS). Most recently, Pickett served as a supervisory special agent of the Presidential counter assault team, providing global tactical support for the President in the event of various potential threats. Prior to that, Pickett held a variety of positions and responsibilities within the USSS, from leading forensic investigations into electronic crimes, to managing protective services for the President and First Lady, to participating in search and rescue operations at Ground Zero and working with a team of USSS agents that investigated the terrorists involved in the September 11 attacks.

Pickett has received numerous awards, including the U.S. Secret Service Medal of Valor for his heroic actions during 9/11. In 2015, Pickett was honored by the National Center for Spectator Sports Safety and Security with an Industry Leader Under 40 Award, which recognizes a professional that has demonstrated outstanding leadership in addressing safety and security issues. He also serves as a member of the Marist College Alumni Executive Board.

Pickett earned a master’s degree in Homeland Security from American Military University and a bachelor’s degree in Criminal Justice from Marist College.

Kate Jhaveri was appointed Chief Marketing Officer of the NBA in August 2019. In her role, Jhaveri is responsible for leading the global marketing operations for the NBA, NBA G League and NBA 2K League, including the development of innovative marketing campaigns and brand messaging across all platforms to connect with fans and grow the game of basketball around the world. Additionally, she oversees the consumer insights and analytics departments to enhance the NBA’s consumer data strategy and implement new marketing programs.

Previously, Jhaveri served as CMO of Twitch, where she established the platform as the leader in live interactive content. Leading Twitch’s brand strategy, Jhaveri oversaw a global team of 90 employees and was responsible for growing, engaging and retaining the brand’s core audiences of more than 15 million daily active viewers and more than three million unique content creators each month.

Prior to Twitch, Jhaveri was Head of Consumer Marketing at Twitter, where she managed all consumer-facing campaigns that drove increased user growth, engagement and brand relevance with consumers worldwide. Jhaveri also previously served as Head of Brand Marketing at Facebook and spent seven years at Microsoft overseeing the worldwide Marketing Communications team for Windows, Internet Explorer and bing.com. Earlier in her career, she was Manager of Corporate Strategy at Dell.

Jhaveri serves as secretary of the national board for Planned Parenthood Action Fund. She received her MBA from Dartmouth’s Tuck School of Business in 2003 and graduated with a bachelor’s degree from College of the Holy Cross in 1995.

Originally from Baltimore, Jhaveri is married and has two children.

Mark Tatum was appointed NBA Deputy Commissioner and Chief Operating Officer on Feb. 1, 2014, following unanimous approval by the NBA Board of Governors.

Tatum, who joined the NBA in 1999, is responsible for the NBA’s business operations, including leading the NBA’s international efforts. He also oversees the Global Partnerships, Marketing, Communications and Team Marketing and Business Operations departments in addition to the NBA G League.

Through his leadership skills and extensive industry relationships, Tatum has been influential in guiding and growing the league’s business for nearly two decades.

Since becoming Deputy Commissioner and COO, he has been instrumental in many historic initiatives including the first NBA game in Africa, the launch of seven NBA Academies around the world for youth and elite development, and the debut of the Jr. NBA World Championship, a first-of-its-kind global youth basketball tournament.

Additionally, Tatum spearheaded the NBA’s groundbreaking jersey sponsorship program to feature corporate logos on team jerseys, established an entitlement partnership with Gatorade for the NBA G League, and secured a global merchandising and marketing partnership with Nike, making it the exclusive oncourt uniform and apparel provider of the NBA, WNBA and NBA G League.

Prior to assuming his current role, Tatum served as Executive Vice President of Global Marketing Partnerships, where he managed the league’s extensive list of marketing and media partners, and was a key driver of new and expanded partnerships with many leading companies including American Express, Anheuser-Busch, Kia and State Farm. In addition, Tatum was responsible for developing USA Basketball’s marketing plan and sales strategy, and its overall relationship with the NBA.

Since joining the league, Tatum has held several positions, including Senior Vice President and Vice President of Business Development, Senior Director and Group Manager of Marketing Properties, and Director of Marketing Partnerships.

Prior to joining the NBA, Tatum worked for Major League Baseball in Corporate Sponsorship and Marketing, the Clorox Company as a Regional Sales Manager, Pepsi-Cola Company in their Sports Marketing department, and Procter & Gamble in sales management.

In 2016, Tatum was named to Forbes’ list of the Top 25 Most Influential Minorities in Sports. SportsBusiness Journal named Tatum to its list of the 50 Most Influential People in Sports Business in 2014 and 2015. For three straight years (2006, 2007 and 2008), he was also honored by the SportsBusiness Journal with a Forty Under 40 Award, making him an entrant into the publication’s Forty Under 40 Hall of Fame.

Tatum sits on numerous boards including USA Basketball, the International Basketball Federation (FIBA), the Naismith Memorial Basketball Hall of Fame, LA 2028 Summer Olympics, and the Harvard Business School Board of Dean’s Advisors. He is Chair of the Harvard Business School Club of New York and a member of the Executive Leadership Council, a national organization that empowers African-American corporate leaders to make impactful contributions.

Tatum received a B.S. in Business Management from Cornell University and an MBA from Harvard University.

Oris Stuart is a Director at Ameritas Life Insurance and EVP, Chief People & Inclusion Officer at National Basketball Association (NBA) and is based in New York City, New York. He has worked as Manager at Deloitte; Vice President, Partner Marketing at Providian; and General Manager at The Sport Source. Oris attended Duke University between 1987 and 1989, University of Virginia between 1982 and 1987, and Central High School.

Adrian is a student University of Queensland graduating in 2022 and is based in Melbourne, Victoria, Australia. He is a Chief Operating Officer at National Basketball Association (NBA). Adrian has worked as Jr. NBA Head Coach at National Basketball Association (NBA), Director of Coaching: Basketball at Carey Baptist Grammar School, and Director of Coaching: Basketball at Caulfield Grammar School. He studied at South Coast College between 2002 and 2006, Kent Street Senior High School between 1984 and 1988, and Victoria University between 2014 and 2018.