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Become A National Director

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Working As A National Director

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $146,040

    Average Salary

What Does A National Director Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A National Director

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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National Director jobs

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Average Length of Employment
Vice President 4.3 years
Regional Manager 4.1 years
Senior Director 3.9 years
Director 3.7 years
Director Of Sales 3.6 years
Group Director 3.6 years
Division Director 3.5 years
Regional Director 3.5 years
National Leader 3.4 years
Account Director 3.1 years
National Director 3.0 years
Top Employers Before
Director 8.6%
Manager 4.9%
President 4.6%
Consultant 3.7%
Internship 3.2%
Top Employers After
Director 6.6%
Consultant 5.8%
President 5.4%
Owner 4.3%
Principal 3.9%

National Director Demographics

Gender

Male

63.0%

Female

34.7%

Unknown

2.3%
Ethnicity

White

80.8%

Hispanic or Latino

10.1%

Asian

6.6%

Unknown

1.9%

Black or African American

0.6%
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Languages Spoken

Spanish

52.5%

French

8.8%

Carrier

6.3%

Chinese

3.8%

Arabic

3.8%

Italian

3.8%

Japanese

2.5%

Tagalog

2.5%

Russian

2.5%

German

1.3%

Portuguese

1.3%

Bulgarian

1.3%

Czech

1.3%

Deseret

1.3%

Albanian

1.3%

Kannada

1.3%

Mandarin

1.3%

Hindi

1.3%

Hebrew

1.3%

Sanskrit

1.3%
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National Director Education

Schools

University of Phoenix

13.4%

New York University

6.9%

George Washington University

6.1%

Temple University

5.3%

Georgetown University

5.3%

University of Iowa

5.3%

Harvard University

5.3%

Michigan State University

5.0%

Northwestern University

4.6%

Northeastern University

4.6%

Ball State University

4.6%

University of Southern California

4.2%

Howard University

4.2%

Cornell University

3.8%

University of Connecticut

3.8%

Boston University

3.8%

Syracuse University

3.4%

University of Pennsylvania

3.4%

Ohio State University

3.4%

University of Florida

3.4%
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Majors

Business

34.0%

Marketing

8.3%

Management

7.4%

Communication

6.2%

Psychology

5.0%

Political Science

4.8%

Education

4.4%

Finance

4.3%

Law

2.8%

Economics

2.5%

Public Relations

2.4%

Accounting

2.4%

Journalism

2.3%

Nursing

2.1%

Educational Leadership

1.9%

Human Resources Management

1.9%

Social Work

1.9%

Criminal Justice

1.9%

English

1.8%

History

1.7%
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Degrees

Bachelors

41.1%

Masters

30.2%

Other

16.4%

Doctorate

4.9%

Certificate

4.0%

Associate

2.6%

Diploma

0.5%

License

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real National Director Salaries

Job Title Company Location Start Date Salary
National Office Director, Audit Quality Deloitte Touche Tohmatsu Services, Inc. New York, NY Feb 12, 2016 $548,300
National Director-Audit Quality Deloitte Touche Tohmatsu Services Inc. Washington, DC Dec 21, 2016 $548,300
National Solar Observatory Director Assoc. of Universities for Research In Astronomy Boulder, CO Jan 08, 2016 $229,000
National Office Director, Audit Quality Deloitte Touche Tohmatsu Services, Inc. New York, NY Dec 02, 2013 $225,000 -
$500,000
National Solar Observatory Director Assoc. of Universities for Research In Astronomy Boulder, CO Feb 03, 2015 $210,000
National Solar Observatory Director Assoc. of Universities for Research In Astronomy/Gemini Observatory Boulder, CO Feb 03, 2015 $210,000
National Solar Observatory Director Assoc. of Universities for Research In Astronomy Tucson, AZ Aug 01, 2013 $210,000
National Director of Latin and Spanish Affairs American Friends of Tel AVIV University Boca Raton, FL Sep 01, 2011 $180,000
Director, National Outcomes Liaison EBM Sanofi Us Services Inc. Bridgewater, NJ Jul 09, 2016 $175,000 -
$200,000
National Director Friends of The Israel Defense Forces New York, NY Sep 09, 2014 $165,000 -
$300,000
Director, National Competitiveness Microsoft Corporation Redmond, WA May 30, 2011 $153,209
Director of National Security Project American Civil Liberties Union Foundation New York, NY Oct 28, 2009 $143,628
National Director, Auto Service Centers Liberty Mutual Group, Inc. Boston, MA Jul 01, 2013 $140,566 -
$212,600
National Director of Distribution DEVA Concepts LLC Chicago, IL Aug 23, 2016 $135,000
National Director of Service Busch LLC Virginia Beach, VA Sep 13, 2012 $124,566
National Performance Director USA Diving, Inc. Indianapolis, IN Feb 10, 2013 $121,669
National Director, Global Internal Audit Jones Lang Lasalle Americas Inc. Chicago, IL Jan 09, 2011 $120,360
National Director of Service Busch LLC Virginia Beach, VA Sep 13, 2010 $116,865
National Performance Director USA Diving, Inc. Indianapolis, IN Feb 10, 2011 $115,500
National Director of Engineering HOYA Optical Labs of America, Inc. Berea, OH Aug 14, 2013 $103,900 -
$113,900
National Director of Engineering HOYA Vision Care, North America Berea, OH Jun 18, 2013 $102,000 -
$110,000
Deputy National Director & Director of Development Friends of The Israel Defense Forces New York, NY Dec 01, 2010 $100,000
National Performance Director USA Diving, Inc. Indianapolis, IN Feb 10, 2011 $89,523 -
$112,500
Director of National Teams and Certifications United States Squash Racquets Association New York, NY Jan 08, 2016 $88,000
Director of National Teams and Certifications United States Squash Racquets Association New York, NY Aug 01, 2013 $80,000

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Top Skills for A National Director

SalesStrategyFinancialProceduresEnsureCompliancePersonnelOversightBusinessDevelopmentTrainingProgramCustomerServicePAdditionalHealthcareInitiativeWebDirectReportsAnnualRevenueRealEstateProjectManagementSuperviseROI

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Top National Director Skills

  1. Sales Strategy
  2. Financial
  3. Procedures
You can check out examples of real life uses of top skills on resumes here:
  • Promoted to new organizational role with national scope reporting to the Vice President of Sales Strategy and Channel Activation.
  • Performed financial analysis to determine tournament pricing and minimum participation for profitability.
  • Implemented operational policies and procedures to maximize efficiency and scale the business.
  • Prepare and provide various reports and technical reviews to senior management and ensure compliance with relevant government policies and standards.
  • Coordinated personnel development and training needs with line and functional managers.

Top National Director Employers

National Director Videos

WFP National Director Dan Cantor on 2015 and beyond!

A Day in the Life: 15U National Team

TLC Iaso Tea Phillip Birchfield, National Director Team Training May 27 2015

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