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Become A National Director

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Working As A National Director

  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Thinking Creatively
  • Getting Information
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $141,856

    Average Salary

What Does A National Director Do

Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.

Duties

Public relations managers typically do the following:

  • Write press releases and prepare information for the media
  • Identify main client groups and audiences and determine the best way to reach them
  • Designate an appropriate spokesperson or information source for media inquiries
  • Help clients communicate effectively with the public
  • Develop their organization's or client’s corporate image and identity
  • Assist and inform an organization’s executives and spokespeople
  • Devise advertising and promotion programs
  • Assign, supervise, and review the activities of staff

Fundraising managers typically do the following:

  • Manage progress towards achieving an organization’s fundraising goals
  • Develop and carry out fundraising strategies
  • Identify and contact potential donors
  • Create and plan different events that can generate donations
  • Meet face-to-face with highly important donors
  • Apply for grants
  • Assign, supervise, and review the activities of staff

Public relations managers review press releases and sponsor corporate events to help maintain and improve the image of their organization or client.

Public relations managers help to clarify their organization’s point of view to its main audience through media releases and interviews. They observe social, economic, and political trends that might ultimately affect their organization, and they recommend ways to enhance the firm's image based on those trends. For example, in response to a growing concern about the environment, the public relations manager for an oil company may create a campaign to publicize its efforts to develop cleaner fuels.

In large organizations, public relations managers often supervise a staff of public relations specialists. They also work with advertising, promotions, and marketing managers to ensure that advertising campaigns are compatible with the image the company or client is trying to portray. For example, if a firm decides to emphasize its appeal to a certain group, such as young people, the public relations manager needs to make sure that current advertisements are well received by that group.

In addition, public relations managers may handle internal communications, such as company newsletters, and may help financial managers produce an organization’s reports. They may also draft speeches, arrange interviews, and maintain other forms of public contact to help the organization’s top executives.

Public relations managers must be able to work well with many types of specialists to report the facts accurately. In some cases, the information they write has legal consequences. As a result, they must work with the company's or client's lawyers to be sure that the information they release is both legally accurate and clear to the public.

Fundraising managers oversee campaigns and events intended to bring in donations for their organization. Many organizations that employ fundraisers rely heavily on the donations they gather in order to run their operations.

Fundraising managers usually decide which fundraising techniques are necessary in a certain situation. Common techniques may include annual campaigns, capital campaigns, planned giving, or major gifts. In addition, social media has created a new avenue for fundraising managers to connect with more potential donors and to spread their organization’s message.

Those who work on annual campaigns focus heavily on contacting donors who have given in the past, and request that they give again. Finding new contacts for future donations is also a component of a successful annual campaign.

Capital campaigns are different; they are generally used to raise money over a shorter time period and for a specific project, such as the construction of a new building at a university.

Fundraisers who spend most of their time on planned giving must have specialized training in taxes regarding gifts of stocks, bonds, charitable annuities, and real estate bequests in a will. Major gifts are a feature of many different campaigns and are generally requested in person given the large value of the potential donation.

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How To Become A National Director

Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.

Education

For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Licenses, Certifications, and Registrations

Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.

The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.

The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.

Work Experience in a Related Occupation

Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.

Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.

Important Qualities

Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.

Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.

Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.

Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.

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National Director Demographics

Gender

Male

63.6%

Female

34.0%

Unknown

2.4%
Ethnicity

White

61.8%

Hispanic or Latino

15.5%

Black or African American

11.9%

Asian

6.7%

Unknown

4.1%
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Foreign Languages Spoken

Spanish

50.6%

French

9.6%

Carrier

7.2%

Italian

4.8%

Arabic

3.6%

German

2.4%

Portuguese

2.4%

Chinese

2.4%

Japanese

2.4%

Tagalog

2.4%

Russian

2.4%

Bulgarian

1.2%

Greek

1.2%

Czech

1.2%

Braille

1.2%

Mandarin

1.2%

Hebrew

1.2%

Polish

1.2%

Thai

1.2%
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National Director Education

Schools

University of Phoenix

14.5%

New York University

6.3%

Harvard University

5.9%

George Washington University

5.6%

Georgetown University

5.6%

Temple University

5.2%

University of Iowa

5.2%

Cornell University

4.8%

University of Southern California

4.5%

Ball State University

4.5%

Michigan State University

4.1%

Northwestern University

4.1%

University of Florida

4.1%

Northeastern University

4.1%

Illinois State University

3.7%

University of Pennsylvania

3.7%

Texas A&M University

3.7%

Villanova University

3.7%

University of South Florida

3.3%

Wayne State University

3.3%
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Majors

Business

34.0%

Marketing

7.6%

Management

7.5%

Communication

5.7%

Education

4.8%

Psychology

4.7%

Political Science

4.7%

Finance

3.9%

Economics

2.9%

Accounting

2.9%

Human Resources Management

2.5%

Law

2.5%

Nursing

2.5%

English

2.4%

Journalism

2.1%

Educational Leadership

2.0%

Criminal Justice

2.0%

Public Relations

2.0%

Health Care Administration

1.9%

Computer Science

1.6%
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Degrees

Bachelors

40.8%

Masters

30.8%

Other

16.7%

Doctorate

4.9%

Certificate

3.7%

Associate

2.4%

Diploma

0.5%

License

0.3%
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Real National Director Salaries

Job Title Company Location Start Date Salary
National Office Director, Audit Quality Deloitte Touche Tohmatsu Services, Inc. New York, NY Feb 12, 2016 $548,300
National Director-Audit Quality Deloitte Touche Tohmatsu Services Inc. Washington, DC Dec 21, 2016 $548,300
National Solar Observatory Director Assoc. of Universities for Research In Astronomy Boulder, CO Jan 08, 2016 $229,000
National Office Director, Audit Quality Deloitte Touche Tohmatsu Services, Inc. New York, NY Dec 02, 2013 $225,000 -
$500,000
National Solar Observatory Director Assoc. of Universities for Research In Astronomy Boulder, CO Feb 03, 2015 $210,000
National Solar Observatory Director Assoc. of Universities for Research In Astronomy/Gemini Observatory Boulder, CO Feb 03, 2015 $210,000
National Solar Observatory Director Assoc. of Universities for Research In Astronomy Tucson, AZ Aug 01, 2013 $210,000
National Director of Latin and Spanish Affairs American Friends of Tel AVIV University Boca Raton, FL Sep 01, 2011 $180,000
Director, National Outcomes Liaison EBM Sanofi Us Services Inc. Bridgewater, NJ Jul 09, 2016 $175,000 -
$200,000
National Director Friends of The Israel Defense Forces New York, NY Sep 09, 2014 $165,000 -
$300,000
Director, National Competitiveness Microsoft Corporation Redmond, WA May 30, 2011 $153,209
Director of National Security Project American Civil Liberties Union Foundation New York, NY Oct 28, 2009 $143,628
National Director, Auto Service Centers Liberty Mutual Group, Inc. Boston, MA Jul 01, 2013 $140,566 -
$212,600
National Director of Distribution DEVA Concepts LLC Chicago, IL Aug 23, 2016 $135,000
National Director of Service Busch LLC Virginia Beach, VA Sep 13, 2012 $124,566
National Performance Director USA Diving, Inc. Indianapolis, IN Feb 10, 2013 $121,669
National Director, Global Internal Audit Jones Lang Lasalle Americas Inc. Chicago, IL Jan 09, 2011 $120,360
National Director of Service Busch LLC Virginia Beach, VA Sep 13, 2010 $116,865
National Performance Director USA Diving, Inc. Indianapolis, IN Feb 10, 2011 $115,500
National Director of Engineering HOYA Optical Labs of America, Inc. Berea, OH Aug 14, 2013 $103,900 -
$113,900
National Director of Engineering HOYA Vision Care, North America Berea, OH Jun 18, 2013 $102,000 -
$110,000
Deputy National Director & Director of Development Friends of The Israel Defense Forces New York, NY Dec 01, 2010 $100,000
National Performance Director USA Diving, Inc. Indianapolis, IN Feb 10, 2011 $89,523 -
$112,500
Director of National Teams and Certifications United States Squash Racquets Association New York, NY Jan 08, 2016 $88,000
Director of National Teams and Certifications United States Squash Racquets Association New York, NY Aug 01, 2013 $80,000

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Top Skills for A National Director

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  1. Sales Strategies
  2. Financial Management
  3. Compliance
You can check out examples of real life uses of top skills on resumes here:
  • Formulate and implement effective business development and sales strategies.
  • Standardized financial management, analyses and reporting.
  • Started national consulting practice focused on strategies for investment management clients related to compliance, operations and risk management.
  • Managed vendor relationships and established Business Continuity/Disaster Recovery procedures.
  • Design a development path for the technical staff, including recommending internal and external technical training programs for advancement opportunities.

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Top 10 Best States for National Directors

  1. District of Columbia
  2. New York
  3. Rhode Island
  4. Virginia
  5. Colorado
  6. New Jersey
  7. California
  8. Massachusetts
  9. North Carolina
  10. Delaware
  • (292 jobs)
  • (870 jobs)
  • (58 jobs)
  • (437 jobs)
  • (275 jobs)
  • (344 jobs)
  • (2,005 jobs)
  • (642 jobs)
  • (424 jobs)
  • (37 jobs)

Top National Director Employers

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Jobs From Top National Director Employers

National Director Videos

WFP National Director Dan Cantor on 2015 and beyond!

A Day in the Life: 15U National Team

TLC Iaso Tea Phillip Birchfield, National Director Team Training May 27 2015

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