National director job description
Updated March 14, 2024
14 min read
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Example national director requirements on a job description
National director requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in national director job postings.
Sample national director requirements
- Minimum of 10 years of experience in a leadership role
- Bachelor's degree in a related field
- Proven track record of success in managing budgets and P&Ls
- Excellent communication and interpersonal skills
Sample required national director soft skills
- Ability to lead and motivate a team
- Strong analytical and problem-solving skills
- Flexibility and adaptability to changing situations
- Ability to work collaboratively with internal and external stakeholders
- Positive attitude and ability to maintain composure under pressure
National director job description example 1
Ellevation national director job description
We are looking for a National Director of Multilingual Learner Success to join Ellevation's Marketing team. The National Director of Multilingual Learner Success will play a critical role in engaging and inspiring our community of EL educators through events, existing content channels like our podcast and blog, and more. They will build and strengthen key relationships that will lead to increased revenue and deeper market penetration. The National Director's work will be highly visible and crucial to growing Ellevation's brand awareness.
The National Director will present at conferences, attend events with thought leaders, and support our sales and marketing teams with large deal opportunities. In time, our partners and prospects will come to know the National Director as the “face of Ellevation”, someone who is passionate about multilingualism and speaks eloquently about our products and the impact we have on students and educators. The National Director can relate to and empathize with English Learners and the teachers who serve them, because they are a former English Learner themselves and/or they are an educator with extensive experience serving ELs. The National Director will use their superior presentation skills and passion for making an impact to travel around the country in support of Ellevation's mission and products.
Within 1 month, you will:Onboard and learn about Ellevation, and the work we do to improve outcomes for EL students Become familiar with our product offerings, community, and customer landscape Understand the Marketing Team's approach and how we work within the greater Revenue TeamBecome familiar with how conferences and events support Ellevation's brand awareness and growth Understand how Ellevation's community content (podcast, blog, video, etc.) serves to support our thought leadership efforts.
Within 3 months, you will:Work with our revenue team to build connections and strategies around amplifying Ellevation's brand and products Master the ability to articulate Ellevation's value proposition and impact of our products Begin traveling to conferences and events with our co-founders and members of our revenue team to familiarize yourself with the landscape Liaise with our partners at Curriculum Associates to learn their approach to evangelism Engage in our Community by contributing to podcast interviews, video series, blog posts, and more Collaborate with our Events Manager to put together a long-term plan for attending conferences and events
Within 6 months, you will:Own the strategy for engagements at conferences and events Report on successes and challenges of each engagement Collaborate with the Community team to establish a regular cadence of collaboration on our content channels Build, nurture, and leverage relationships with district partners and thought leaders to increase revenue and market penetration opportunities With the support of our Events Manager, partner with associations to design unique event experiences including speaking, workshop, and sponsorship engagements Deliver engaging and compelling presentations highlighting Ellevation's mission and solution Contribute to driving attendance of in-person and virtual events, focusing on ongoing stakeholder engagement Evaluate event success based on data and feedback Remain deeply aware of our company mission, product goals, and buyer journey, and translate that knowledge into compelling event experiences that inspire prospects and clients to action Contribute to our annual Impact conference
About YouBilingual/biliterate with excellent communication skills 8+ years of experience in EL education Demonstrated ability to engage audiences of high-level administrators and key decision-makers from school districts Bachelor's degree required, Masters degree preferred Comfortable with heavy travel - ~80% driving and flying
About Us:
At Ellevation, we develop world-class software to help educators serve the fastest growing population of K-12 students: English Learners (ELs). Ellevation helps school districts transform their Multilingual Learner programs and ensure all students can achieve their highest aspirations. Our product suite includes a best-in-class data and instructional planning platform, resources to build teacher capacity, and student-facing programs to teach academic language.
We are a fast-growing, mission-driven technology company partnering with over 1,200 school districts and more than 3 million current and former English Learners. Over the next five years, we plan to double the number of ELs we serve and drive measurable outcomes for students. Ellevation merged with Curriculum Associates in 2021 to accelerate impact for Multilingual Learners. Our company continues to operate independently and is well-capitalized to support our ambitious social and financial objectives.
Why Ellevation?
In addition to our great benefits and competitive salaries, here are some things that make us unique:
+ Mission-driven organization were team members are empowered to make a significant impact
+ Opportunities to join DEIB-focused groups and support building a culture of belonging
+ Professional development and growth opportunities
+ Company and team offsites in various cities across the United States
+ Collaborative workspace in the heart of Boston - a stone's throw from many central T stops (Downtown Crossing, Government Center, and Aquarium). Free snacks, beverages, and local organic fruit provided
+ Remote and in-person engagement opportunities, including happy hours, themed events, and competitions + Remote and in-person wellness programming to support team's mental and physical wellbeing
Learn more about our team in our Culture Deck.
Here at Ellevation, we champion diversity, inclusion, equity, and belonging. We strive to build a team that reflects the diverse communities we serve. We are committed to creating an inclusive workplace that promotes and values a range of ideas and opinions.
We believe in building a culture where productivity can flourish, one that is empathetic, respectful, and inclusive. We are proud to have been recognized in prior years as “Best Tech Workplace for Diversity” by the Timmy Awards for investing in training around inclusive behaviors, microaggressions, unconscious bias, and fostering a culture of continuous learning and feedback across the company. We are encouraged by our progress, but there's more work to be done.
Additional Information: Ellevation operates under Curriculum Associates, LLC, an Equal Opportunity Employer. Curriculum Associates, LLC will not discriminate against any employee or applicant for employment because of race, color, creed, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability, genetic information, or any other category protected by law. Curriculum Associates, LLC will grant employment, without regard to race, color, creed, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability, genetic information, or any other category protected by law. Such action shall include, but not be limited to, the following: employment, upgrading, demotion, transfer, recruitment or recruitment advertising, layoff or termination, rates of pay or other forms of compensation.
Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.uscis.gov/e-verify.
Information that you provide when applying for employment with Curriculum Associates, LLC may be subject to the California Consumer Privacy Act. Click here for more information about our data-collection practices and your rights related to that data.
The National Director will present at conferences, attend events with thought leaders, and support our sales and marketing teams with large deal opportunities. In time, our partners and prospects will come to know the National Director as the “face of Ellevation”, someone who is passionate about multilingualism and speaks eloquently about our products and the impact we have on students and educators. The National Director can relate to and empathize with English Learners and the teachers who serve them, because they are a former English Learner themselves and/or they are an educator with extensive experience serving ELs. The National Director will use their superior presentation skills and passion for making an impact to travel around the country in support of Ellevation's mission and products.
Within 1 month, you will:Onboard and learn about Ellevation, and the work we do to improve outcomes for EL students Become familiar with our product offerings, community, and customer landscape Understand the Marketing Team's approach and how we work within the greater Revenue TeamBecome familiar with how conferences and events support Ellevation's brand awareness and growth Understand how Ellevation's community content (podcast, blog, video, etc.) serves to support our thought leadership efforts.
Within 3 months, you will:Work with our revenue team to build connections and strategies around amplifying Ellevation's brand and products Master the ability to articulate Ellevation's value proposition and impact of our products Begin traveling to conferences and events with our co-founders and members of our revenue team to familiarize yourself with the landscape Liaise with our partners at Curriculum Associates to learn their approach to evangelism Engage in our Community by contributing to podcast interviews, video series, blog posts, and more Collaborate with our Events Manager to put together a long-term plan for attending conferences and events
Within 6 months, you will:Own the strategy for engagements at conferences and events Report on successes and challenges of each engagement Collaborate with the Community team to establish a regular cadence of collaboration on our content channels Build, nurture, and leverage relationships with district partners and thought leaders to increase revenue and market penetration opportunities With the support of our Events Manager, partner with associations to design unique event experiences including speaking, workshop, and sponsorship engagements Deliver engaging and compelling presentations highlighting Ellevation's mission and solution Contribute to driving attendance of in-person and virtual events, focusing on ongoing stakeholder engagement Evaluate event success based on data and feedback Remain deeply aware of our company mission, product goals, and buyer journey, and translate that knowledge into compelling event experiences that inspire prospects and clients to action Contribute to our annual Impact conference
About YouBilingual/biliterate with excellent communication skills 8+ years of experience in EL education Demonstrated ability to engage audiences of high-level administrators and key decision-makers from school districts Bachelor's degree required, Masters degree preferred Comfortable with heavy travel - ~80% driving and flying
About Us:
At Ellevation, we develop world-class software to help educators serve the fastest growing population of K-12 students: English Learners (ELs). Ellevation helps school districts transform their Multilingual Learner programs and ensure all students can achieve their highest aspirations. Our product suite includes a best-in-class data and instructional planning platform, resources to build teacher capacity, and student-facing programs to teach academic language.
We are a fast-growing, mission-driven technology company partnering with over 1,200 school districts and more than 3 million current and former English Learners. Over the next five years, we plan to double the number of ELs we serve and drive measurable outcomes for students. Ellevation merged with Curriculum Associates in 2021 to accelerate impact for Multilingual Learners. Our company continues to operate independently and is well-capitalized to support our ambitious social and financial objectives.
Why Ellevation?
In addition to our great benefits and competitive salaries, here are some things that make us unique:
+ Mission-driven organization were team members are empowered to make a significant impact
+ Opportunities to join DEIB-focused groups and support building a culture of belonging
+ Professional development and growth opportunities
+ Company and team offsites in various cities across the United States
+ Collaborative workspace in the heart of Boston - a stone's throw from many central T stops (Downtown Crossing, Government Center, and Aquarium). Free snacks, beverages, and local organic fruit provided
+ Remote and in-person engagement opportunities, including happy hours, themed events, and competitions + Remote and in-person wellness programming to support team's mental and physical wellbeing
Learn more about our team in our Culture Deck.
Here at Ellevation, we champion diversity, inclusion, equity, and belonging. We strive to build a team that reflects the diverse communities we serve. We are committed to creating an inclusive workplace that promotes and values a range of ideas and opinions.
We believe in building a culture where productivity can flourish, one that is empathetic, respectful, and inclusive. We are proud to have been recognized in prior years as “Best Tech Workplace for Diversity” by the Timmy Awards for investing in training around inclusive behaviors, microaggressions, unconscious bias, and fostering a culture of continuous learning and feedback across the company. We are encouraged by our progress, but there's more work to be done.
Additional Information: Ellevation operates under Curriculum Associates, LLC, an Equal Opportunity Employer. Curriculum Associates, LLC will not discriminate against any employee or applicant for employment because of race, color, creed, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability, genetic information, or any other category protected by law. Curriculum Associates, LLC will grant employment, without regard to race, color, creed, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability, genetic information, or any other category protected by law. Such action shall include, but not be limited to, the following: employment, upgrading, demotion, transfer, recruitment or recruitment advertising, layoff or termination, rates of pay or other forms of compensation.
Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.uscis.gov/e-verify.
Information that you provide when applying for employment with Curriculum Associates, LLC may be subject to the California Consumer Privacy Act. Click here for more information about our data-collection practices and your rights related to that data.
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National director job description example 2
Behavioral Health Group national director job description
Within the framework of the objectives and policies established by the Executive team, the National Director of Outpatient Services will assist in planning, policy formulation, and administrative decision-making with attention to the role, functions, and operations of the company's outpatient services. The position is responsible for patient services, management, resource management, and fiscal management.
Supervisory Responsibilities:
Responsible to manage, direct, and oversee outpatient program and services.
Responsible for staff performance, staff recruitment, staff retention, and staff development.
Duties/Responsibilities:
Develop an operational platform for the Company's outpatient program in current operational states with the ability to implement in additional states as the company expands.
Oversee the day-to-day management of the outpatient division, including referral management, recruiting and coordinating with providers, and program marketing initiatives in each of the company's service areas.
Lead compliance, audit, and reporting activities.
Introduce policies, procedures, and best practices as necessary to support the growth of services.
Manage outpatient program for current states and future locations/states as the company expands.
Serve as a key member of the leadership team, collaborating on key programmatic decisions, new-territory growth plans, and M&A activities as needed.
Manage the budget and costs within the outpatient program.
Collaborate with others to streamline provider rates, payroll prices, and other financial aspects of running the outpatient division.
Provide services as a Licensed Clinical Supervisor as needed.
Oversee daily operations and the activities of direct reports.
Prepare and submit reports to the Executive Team and Board of Directors.
Requirements
Excellent verbal and written communication skills.
Excellent organizational skills and attention to detail.
Advanced executive team collaboration and team management skills are necessary
Excellent time management skills with a proven ability to meet deadlines.
Strong analytical and problem-solving skills.
Ability to function well in a high-paced and at times stressful environment.
Proficient with Microsoft Office Suite or related software.
5-10 years of leading outpatient programming for a behavioral or mental health organization.
Bachelor's Degree required; Master of Business Administration (MBA) or Health Administration (MHS) desired.
Current or previous multi-site experience is required; multi-state management experience is preferred.
Experience with managing or transitioning organizations to a telehealth delivery platform; experience in overseeing programs with a combination of telehealth and in-person encounters is preferred.
Prior experience creating policies and procedures, preferably for a fast-growing organization.
Knowledge of payor management practices and procedures.
Knowledge of state-by-state credentialing laws.
Experience recruiting new providers/provider groups and identifying key business partnerships, particularly in the context of expanding operations into new markets.
Current licensure as a Licensed Clinical Supervisor, is preferred.
Experience with EMR systems is required; experience with Athenahealth is preferred.
Must be able to travel up to 30% of the time.
Active NPI
Supervisory Responsibilities:
Responsible to manage, direct, and oversee outpatient program and services.
Responsible for staff performance, staff recruitment, staff retention, and staff development.
Duties/Responsibilities:
Develop an operational platform for the Company's outpatient program in current operational states with the ability to implement in additional states as the company expands.
Oversee the day-to-day management of the outpatient division, including referral management, recruiting and coordinating with providers, and program marketing initiatives in each of the company's service areas.
Lead compliance, audit, and reporting activities.
Introduce policies, procedures, and best practices as necessary to support the growth of services.
Manage outpatient program for current states and future locations/states as the company expands.
Serve as a key member of the leadership team, collaborating on key programmatic decisions, new-territory growth plans, and M&A activities as needed.
Manage the budget and costs within the outpatient program.
Collaborate with others to streamline provider rates, payroll prices, and other financial aspects of running the outpatient division.
Provide services as a Licensed Clinical Supervisor as needed.
Oversee daily operations and the activities of direct reports.
Prepare and submit reports to the Executive Team and Board of Directors.
Requirements
Excellent verbal and written communication skills.
Excellent organizational skills and attention to detail.
Advanced executive team collaboration and team management skills are necessary
Excellent time management skills with a proven ability to meet deadlines.
Strong analytical and problem-solving skills.
Ability to function well in a high-paced and at times stressful environment.
Proficient with Microsoft Office Suite or related software.
5-10 years of leading outpatient programming for a behavioral or mental health organization.
Bachelor's Degree required; Master of Business Administration (MBA) or Health Administration (MHS) desired.
Current or previous multi-site experience is required; multi-state management experience is preferred.
Experience with managing or transitioning organizations to a telehealth delivery platform; experience in overseeing programs with a combination of telehealth and in-person encounters is preferred.
Prior experience creating policies and procedures, preferably for a fast-growing organization.
Knowledge of payor management practices and procedures.
Knowledge of state-by-state credentialing laws.
Experience recruiting new providers/provider groups and identifying key business partnerships, particularly in the context of expanding operations into new markets.
Current licensure as a Licensed Clinical Supervisor, is preferred.
Experience with EMR systems is required; experience with Athenahealth is preferred.
Must be able to travel up to 30% of the time.
Active NPI
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National director job description example 3
Boys & Girls Clubs of America national director job description
Boys & Girls Clubs of America named "One of the Best Nonprofits to Work for in 2017, 2018 and 2019" Indeed.com
Boys & Girls Clubs of America is the nation's premier youth development organization. Our programs, training and services impact nearly 4 million children and teens every year. We are always looking for qualified professionals with a passion for improving young lives, as a member of our national staff. We have strong values, embrace diversity and offer great benefits to allow our employees to maintain work/life balance.
LOCATION: This position is onsite, office-based in Atlanta, GA (hybrid model - 2 days remote / 3 days office)
Under the supervision of the Vice President, Communications and in collaboration with other members of Marketing & Communications team, the National Director, External Communications is responsible for leading External Communications and PR strategies for the national organization.
This leadership position will leverage a deep understanding of public relations and content marketing and an expert ability of building audience strategies and navigating competing priorities. This position also will work cross-functionally with leads across the organization and must skillfully build relationships and trust.
Boys & Girls Clubs of America (BGCA) is a national non-profit supporting a federation of more than 1,000 local Boys & Girls Club organizations across the country. Boys & Girls Clubs provide safe spaces with caring mentors and life-enhancing programs that empower young people to have a great future. Serving more than 4 million youth a year on average, Clubs have provided these life-changing services for kids, families, and communities for more than 160 years. The National Director, External, Communications will lead External Communications for the corporate office, building thought leadership strategies and national media campaigns to support organizational priorities. Manage media relationships and secure high-profile media coverage that advances brand leadership and establishes BGCA as the number one advocate for youth.
ESSENTIAL FUNCTIONS
Overall
• Lead strategy and execution for owned external communications channels/functions; Support and advise on digital strategies for owned channels.
• Develop external organizational communications strategies that align with BGCA goals enterprise-wide and position BGCA as nation's premier advocate for youth.
• Partner with other BGCA departments to ensure key organizational stories reach targeted audiences.
• Partner with key BGCA teams to identify gaps and facilitate resources and external communications tools amplifying national efforts.
Public Relations
• Lead strategy and manage operations for public relations objectives and goals, positioning BGCA as an expert in the youth development space.
• Lead media outreach efforts on behalf of the brand with an emphasis on BGCA's organizational goals and strategic initiatives.
• Develop and implement consistent, compelling media messaging around BGCA priorities.
• Position BGCA senior leadership team with media to advance BGCA brand and thought leadership in the youth development space, with an emphasis on brand platforms and strategic initiatives.
• Provide counsel and support reputation management/crisis media relations as needed.
• Develop, counsel and support external communication team members, advising on content strategies and partnership PR needs.
• Lead team's oversight of agencies and vendors to drive public relations deliverables via counsel and execution; oversee related budget and reporting.
• Provide counsel for scaling and localizing public relations activities for successful implementation within a federated model in coordination with the brand team.
• Leverage data and insights to inform plan and activities.
Content Marketing
• Provide strategic direction and editorial guidance for content and messaging on channels including web, social, video and email marketing.
• Manage and partner with lead content strategist and content strategy for the organization - enterprise wide.
• Lead and manage teams cross functionally to develop new, engaging content across all mediums, ensuring that messaging is valued, relevant, concise, visually compelling and channel-friendly.
• Continually enhance standards, systems and best practices for content creation, distribution, and measurement for continual improvement.
• Leverage available research to develop content that engages key audiences and leads to overarching metrics.
• Redefine our measurement framework to report on the effectiveness of content and optimize content accordingly.
Partnerships
• Responsible for overseeing public relations team's execution of efforts related to corporate partnerships, sponsorships and strategic alliances that advance brand leadership.
• Serve as senior public relations advisor, as needed supporting Manager of PR on corporate partnerships.
• Provide public relations-related support for fundraising new business efforts for current and new corporate partnerships.
Leadership
• Consistently demonstrate advanced leadership skills to lead marketing efforts that may include highly visible activities, top executives, complex subject matter, sensitive topics, etc.
• Demonstrate a high-level of expertise & strong commitment to professionalism, ethical behavior and decision-making
• Provide direct supervision and development for direct reports both full-time and contractors including but not limited to Manager of Public Relations, Director of Content Strategy, PR firms, etc.
• Serve as in-house subject matter expert on external communications and public relations, including leadership role on cross-functional teams.
• Provide expert counsel and guidance to internal and external stakeholders on communication strategy and planning.
• Oversee delivery of communications/public relations reporting for internal and external stakeholders.
• Stay current on data, trends, competitive landscape and best practices related to public relations and youth development.
ADDITIONAL RESPONSIBILITIES
• Advise Marketing & Communications leadership on all matters relating to internal communication strategies and issues impacting the department.
• Hire, train, supervise, evaluate and develop assigned staff according to BGCA's policies and procedures, consulting Human Resources staff as indicated.
• Perform special projects as assigned by the VP or SVP of Marketing & Communications.
• Demonstrate BGCA mission-driven values of integrity, collaboration, accountability, respect, excellence and inclusion.
• Adhere to organizational policies and procedures as described in BGCA's Employee Handbook, Ethics Policy and elsewhere.
EDUCATION AND EXPERIENCE
• A Bachelor's degree is required, graduate degree or continuing education a plus.
• 10+ years of PR, media and communications experience.
• Agency experience a plus.
• Experience leading a team.
• Strong verbal and written communication skills, including the ability to edit/proof for content and context.
• Experience working with cross-functional teams, external stakeholders and agency partners.
• Ability to influence and counsel senior management.
• Ability to solicit feedback and build consensus.
• Strong organization skills, ability to multitask and prioritize; attention to detail.
• Ability to execute and make leadership decisions.
• Ability to build and cultivate strong interpersonal relationships and trust.
ABILITIES
• Physical requirements include sight, hearing, sitting for six to eight hours per day and other physical requirements required to perform the essential functions in this position. High energy level, comfortable performing multi-faceted projects in conjunction with day-to day activities, good reasoning abilities, sound judgment and the ability to work under tight deadlines.
ENVIRONMENTAL & WORKING CONDITIONS
• Normal Office Environment
• Travel estimated at 10-20% required (including weekends - depending upon scheduling requirements).
• Hybrid office environment, ability to work up to two days from home a week.
External Company Name: Boys & Girls Clubs of America
Street: 1275 Peachtree St NE
Boys & Girls Clubs of America is the nation's premier youth development organization. Our programs, training and services impact nearly 4 million children and teens every year. We are always looking for qualified professionals with a passion for improving young lives, as a member of our national staff. We have strong values, embrace diversity and offer great benefits to allow our employees to maintain work/life balance.
LOCATION: This position is onsite, office-based in Atlanta, GA (hybrid model - 2 days remote / 3 days office)
Under the supervision of the Vice President, Communications and in collaboration with other members of Marketing & Communications team, the National Director, External Communications is responsible for leading External Communications and PR strategies for the national organization.
This leadership position will leverage a deep understanding of public relations and content marketing and an expert ability of building audience strategies and navigating competing priorities. This position also will work cross-functionally with leads across the organization and must skillfully build relationships and trust.
Boys & Girls Clubs of America (BGCA) is a national non-profit supporting a federation of more than 1,000 local Boys & Girls Club organizations across the country. Boys & Girls Clubs provide safe spaces with caring mentors and life-enhancing programs that empower young people to have a great future. Serving more than 4 million youth a year on average, Clubs have provided these life-changing services for kids, families, and communities for more than 160 years. The National Director, External, Communications will lead External Communications for the corporate office, building thought leadership strategies and national media campaigns to support organizational priorities. Manage media relationships and secure high-profile media coverage that advances brand leadership and establishes BGCA as the number one advocate for youth.
ESSENTIAL FUNCTIONS
Overall
• Lead strategy and execution for owned external communications channels/functions; Support and advise on digital strategies for owned channels.
• Develop external organizational communications strategies that align with BGCA goals enterprise-wide and position BGCA as nation's premier advocate for youth.
• Partner with other BGCA departments to ensure key organizational stories reach targeted audiences.
• Partner with key BGCA teams to identify gaps and facilitate resources and external communications tools amplifying national efforts.
Public Relations
• Lead strategy and manage operations for public relations objectives and goals, positioning BGCA as an expert in the youth development space.
• Lead media outreach efforts on behalf of the brand with an emphasis on BGCA's organizational goals and strategic initiatives.
• Develop and implement consistent, compelling media messaging around BGCA priorities.
• Position BGCA senior leadership team with media to advance BGCA brand and thought leadership in the youth development space, with an emphasis on brand platforms and strategic initiatives.
• Provide counsel and support reputation management/crisis media relations as needed.
• Develop, counsel and support external communication team members, advising on content strategies and partnership PR needs.
• Lead team's oversight of agencies and vendors to drive public relations deliverables via counsel and execution; oversee related budget and reporting.
• Provide counsel for scaling and localizing public relations activities for successful implementation within a federated model in coordination with the brand team.
• Leverage data and insights to inform plan and activities.
Content Marketing
• Provide strategic direction and editorial guidance for content and messaging on channels including web, social, video and email marketing.
• Manage and partner with lead content strategist and content strategy for the organization - enterprise wide.
• Lead and manage teams cross functionally to develop new, engaging content across all mediums, ensuring that messaging is valued, relevant, concise, visually compelling and channel-friendly.
• Continually enhance standards, systems and best practices for content creation, distribution, and measurement for continual improvement.
• Leverage available research to develop content that engages key audiences and leads to overarching metrics.
• Redefine our measurement framework to report on the effectiveness of content and optimize content accordingly.
Partnerships
• Responsible for overseeing public relations team's execution of efforts related to corporate partnerships, sponsorships and strategic alliances that advance brand leadership.
• Serve as senior public relations advisor, as needed supporting Manager of PR on corporate partnerships.
• Provide public relations-related support for fundraising new business efforts for current and new corporate partnerships.
Leadership
• Consistently demonstrate advanced leadership skills to lead marketing efforts that may include highly visible activities, top executives, complex subject matter, sensitive topics, etc.
• Demonstrate a high-level of expertise & strong commitment to professionalism, ethical behavior and decision-making
• Provide direct supervision and development for direct reports both full-time and contractors including but not limited to Manager of Public Relations, Director of Content Strategy, PR firms, etc.
• Serve as in-house subject matter expert on external communications and public relations, including leadership role on cross-functional teams.
• Provide expert counsel and guidance to internal and external stakeholders on communication strategy and planning.
• Oversee delivery of communications/public relations reporting for internal and external stakeholders.
• Stay current on data, trends, competitive landscape and best practices related to public relations and youth development.
ADDITIONAL RESPONSIBILITIES
• Advise Marketing & Communications leadership on all matters relating to internal communication strategies and issues impacting the department.
• Hire, train, supervise, evaluate and develop assigned staff according to BGCA's policies and procedures, consulting Human Resources staff as indicated.
• Perform special projects as assigned by the VP or SVP of Marketing & Communications.
• Demonstrate BGCA mission-driven values of integrity, collaboration, accountability, respect, excellence and inclusion.
• Adhere to organizational policies and procedures as described in BGCA's Employee Handbook, Ethics Policy and elsewhere.
EDUCATION AND EXPERIENCE
• A Bachelor's degree is required, graduate degree or continuing education a plus.
• 10+ years of PR, media and communications experience.
• Agency experience a plus.
• Experience leading a team.
• Strong verbal and written communication skills, including the ability to edit/proof for content and context.
• Experience working with cross-functional teams, external stakeholders and agency partners.
• Ability to influence and counsel senior management.
• Ability to solicit feedback and build consensus.
• Strong organization skills, ability to multitask and prioritize; attention to detail.
• Ability to execute and make leadership decisions.
• Ability to build and cultivate strong interpersonal relationships and trust.
ABILITIES
• Physical requirements include sight, hearing, sitting for six to eight hours per day and other physical requirements required to perform the essential functions in this position. High energy level, comfortable performing multi-faceted projects in conjunction with day-to day activities, good reasoning abilities, sound judgment and the ability to work under tight deadlines.
ENVIRONMENTAL & WORKING CONDITIONS
• Normal Office Environment
• Travel estimated at 10-20% required (including weekends - depending upon scheduling requirements).
• Hybrid office environment, ability to work up to two days from home a week.
External Company Name: Boys & Girls Clubs of America
Street: 1275 Peachtree St NE
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Updated March 14, 2024
Updated March 14, 2024