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National Geographic overview

Industry
Publishing
Revenue
Headquarters
Employees
1,500
Founded in
Website
Organization type
Private
Social media

National Geographic is a media company focusing on geography, archeology, natural science, world culture, and history. Since its establishment in 1888, the company has grown to be known for its monthly magazine publication featuring articles and images on diverse topics such as animals, natural disasters, energy, global warming, and habitats. Supplemental maps are also included with subscriptions. Its website, nationalgeographic.com, serves as an online portal for all its content, offering articles, photos, videos, blogs, and an online store.

Based in Washington, DC, National Geographic is a key player in the media industry with 1,500 employees and an annual revenue of $499.2 million. The company is owned by the National Geographic Society and is currently led by CEO Jill Tiefenthaler. With a diverse workforce of 53.4% female employees and 46.5% ethnic minorities, the company boasts great employee retention with staff members usually staying for 4.8 years. Despite lower pay compared to some competitors, National Geographic maintains a strong presence in the industry and remains dedicated to its mission of inspiring people to care about the planet.

National Geographic's mission statement

The mission statement reads: Lindblad Expeditions-National Geographic have joined forces to further inspire the world through expedition travel. Our collaboration in exploration, research, technology, and conservation provides extraordinary travel experiences and disseminates geographic knowledge around the globe.

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5.0/5

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The team at National Geographic

  • The founders of National Geographic is Donna Meir.
  • The key people at National Geographic are Jill Tiefenthaler and Donna Meir.
Key people
Jill Tiefenthaler
Donna Meir

National Geographic rankings

National Geographic is ranked #68 on the Best companies to work for in District of Columbia list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

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National Geographic salaries

Average National Geographic salary
$55,015
yearly
$26.45 hourly
Updated March 14, 2024

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National Geographic diversity

9.5
Diversity score
We calculated National Geographic’s diversity score by measuring multiple factors, including the ethnic background, gender identity, and language skills of National Geographic’s workforce.
National Geographic diversity summary. Zippia estimates National Geographic's demographics and statistics using a database of 30 million profiles. Zippia verifies estimates with BLS, Census, and current job openings data for accuracy. We calculated National Geographic's diversity score by measuring multiple factors, including the ethnic background, gender identity, and language skills of National Geographic's workforce.
  • National Geographic has 1,500 employees.
  • 53% of National Geographic employees are women, while 47% are men.
  • The most common ethnicity at National Geographic is White (53%).
  • 19% of National Geographic employees are Black or African American.
  • 14% of National Geographic employees are Hispanic or Latino.
  • The average employee at National Geographic makes $55,015 per year.
  • National Geographic employees are most likely to be members of the democratic party.
  • Employees at National Geographic stay with the company for 4.8 years on average.

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National Geographic financial performance

9.8
Performance score

Highest paying National Geographic competitors

Compare National Geographic salaries to competitors, including Science Magazine, American Meteorological Society, and CBS Sports Network. Employees at Science Magazine earn the highest average yearly salary of $81,971. The salaries at American Meteorological Society average $80,588 per year, and the salaries at CBS Sports Network come in at $75,685 per year.
RankCompanyAverage salaryJobs
1$81,9710
2$80,5880
3$75,6850
4$70,9620
5$70,4020
6$66,9120
7$62,4970
8$60,3830
9$57,3480
10$56,6270

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Zippia gives an in-depth look into the details of National Geographic, including salaries, political affiliations, employee data, and more, in order to inform job seekers about National Geographic. The employee data is based on information from people who have self-reported their past or current employments at National Geographic. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by National Geographic. The data presented on this page does not represent the view of National Geographic and its employees or that of Zippia.

National Geographic may also be known as or be related to National Geographic, National Geographic Education Foundation, National Geographic Partners LLC, National Geographic Partners, LLC and National Geographic Society.