National marketing director demographics and statistics in the US
National marketing director demographics research summary. Zippia estimates national marketing director demographics and statistics in the United States by using a database of 30 million profiles. Our national marketing director estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about national marketing directors after extensive research and analysis:
- There are over 68,678 national marketing directors currently employed in the United States.
- 40.4% of all national marketing directors are women, while 59.6% are men.
- The average national marketing director age is 39 years old.
- The most common ethnicity of national marketing directors is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- In 2022, women earned 96% of what men earned.
- 10% of all national marketing directors are LGBT.
- National marketing directors are 75% more likely to work at private companies in comparison to public companies.
On this page
National marketing director demographics by:
National marketing director gender statistics
40.4% of national marketing directors are women and 59.6% of national marketing directors are men.
- Male, 59.6%
- Female, 40.4%
National marketing director gender ratio
| Gender | Percentages |
|---|---|
| Male | 59.6% |
| Female | 40.4% |
National marketing director gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$114,896
Female income
$110,327
National marketing director gender ratio over time
This data breaks down the percentage of men and women in national marketing director positions over time. Currently, 40.4% of national marketing directors are female.
National marketing director gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 77.12% | 22.88% |
| 2011 | 76.86% | 23.14% |
| 2012 | 77.34% | 22.66% |
| 2013 | 77.29% | 22.71% |
| 2014 | 75.84% | 24.16% |
| 2015 | 75.46% | 24.54% |
| 2016 | 75.36% | 24.64% |
| 2017 | 74.52% | 25.48% |
| 2018 | 61.81% | 38.19% |
| 2019 | 60.78% | 39.22% |
| 2020 | 59.23% | 40.77% |
| 2021 | 59.60% | 40.40% |
National marketing director related jobs gender ratio
We compared national marketing directors with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| National Marketing Director | 60% | 40% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
National marketing director demographics by race
The most common ethnicity among national marketing directors is White, which makes up 74.6% of all national marketing directors. Comparatively, 8.7% of national marketing directors are Hispanic or Latino and 8.2% of national marketing directors are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
National marketing director race
| National marketing director race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
National marketing director race and ethnicity over time
See how national marketing director racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
National marketing director race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
National marketing director wage gap by race
According to our data, asian national marketing directors have the highest average salary compared to other ethnicities. Black or african american national marketing directors have the lowest average salary at $110,328.
| Ethnicity | Salary |
|---|---|
| Unknown | $114,481 |
| White | $114,113 |
| Black or African American | $110,328 |
| Asian | $122,040 |
| Hispanic or Latino | $113,833 |
Average national marketing director age
See how the average age of national marketing directors varies based on ethnicity and gender.
Male
Female
National marketing director age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
National marketing director age breakdown
The average age of national marketing directors is 40+ years years old, representing 44% of the national marketing director population.
National marketing director age breakdown
| National Marketing Director Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
National marketing director educational attainment
The most common degree for national marketing directors is bachelor's degree, with 73% of national marketing directors earning that degree. The second and third most common degree levels are master's degree degree at 14% and master's degree degree at 10%.
- Bachelor's, 73%
- Master's, 14%
- Associate, 10%
- High School Diploma, 1%
- Other Degrees, 2%
National marketing directors by degree level
| National marketing director degree | Percentages |
|---|---|
| Bachelor's | 73% |
| Master's | 14% |
| Associate | 10% |
| High School Diploma | 1% |
| Other Degrees | 2% |
National marketing director jobs you might like
National marketing director wage gap by degree level
According to the data, national marketing directors with a Doctorate degree earn more than those without, at $131,837 annually. With a Master's degree, national marketing directors earn a median annual income of $127,826 compared to $117,118 for national marketing directors with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $127,826 |
| Bachelor's Degree | $117,118 |
| Doctorate Degree | $131,837 |
National marketing director employment statistics
Most national marketing directors work for a private in the media industry.
Company size where national marketing directors work
Below, you can see the size of companies where national marketing directors work.
National marketing director jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 7% |
| 50 - 100 employees | 17% |
| 100 - 500 employees | 25% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 27% |
| > 10,000 employees | 15% |
National marketing director jobs by company type
Employees with the national marketing director job title have their preferences when it comes to working for a company. For instance, most national marketing directors prefer to work at private companies over public companies.
National marketing director jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 22% |
| Private | 75% |
| Government | 1% |
National marketing director jobs by industry
The most common industries for national marketing directors are media, professional and manufacturing.
National marketing director industry statistics
| Industry | Percentages |
|---|---|
| Media | 13% |
| Professional | 11% |
| Manufacturing | 8% |
| Finance | 8% |
| Fortune 500 | 8% |
| Health Care | 7% |
| Hospitality | 6% |
| Retail | 5% |
| Insurance | 5% |
| Real Estate | 5% |
| Technology | 4% |
| Construction | 3% |
| Non Profits | 3% |
| Internet | 2% |
| Telecommunication | 2% |
| Education | 2% |
| Transportation | 1% |
| Government | 1% |
| Automotive | 1% |
| Start-up | 1% |
National marketing director turnover and employment statistics
National marketing director unemployment rate over time
The unemployment rate for national marketing directors between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
National marketing director unemployment rate by year
| Year | National marketing director unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average national marketing director tenure
The average national marketing director stays at their job for 1-2 years, based on the 880 national marketing directors resumes in Zippia's database.
National marketing director tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 8% |
| 1-2 years | 36% |
| 3-4 years | 23% |
| 5-7 years | 14% |
| 8-10 years | 8% |
| 11+ years | 12% |
National marketing director LGBT ratio compared to similar jobs
Review the percent of national marketing directors that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Senior Account Sales Manager | 7.25% | 162,921 |
| Recruitment Advertising Manager | 9.54% | 6,762 |
| National Marketing Director | 9.86% | - |
| Senior Public Relations Manager | 16.11% | 30,323 |
Similar national marketing director jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Senior Account Sales Manager | 7.25% | 162,921 |
| Recruitment Advertising Manager | 9.54% | 6,762 |
| Senior Public Relations Manager | 16.11% | 30,323 |
Foreign languages spoken by national marketing directors
The most common foreign language among national marketing directors is Spanish at 52.2%. The second-most popular foreign language spoken is French at 13.0% and Chinese is the third-most popular at 8.7%.
- Spanish, 52.2%
- French, 13.0%
- Chinese, 8.7%
- Indonesian, 4.3%
- Deseret, 4.3%
- Other, 17.5%
National marketing director languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 52.2% |
| French | 13.0% |
| Chinese | 8.7% |
| Indonesian | 4.3% |
| Deseret | 4.3% |
| Other | 17.5% |
