National marketing director vs account director

The differences between national marketing directors and account directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a national marketing director, becoming an account director takes usually requires 6-8 years. Additionally, an account director has an average salary of $114,728, which is higher than the $114,151 average annual salary of a national marketing director.

The top three skills for a national marketing director include digital marketing, market research and sales strategies. The most important skills for an account director are account management, project management, and work ethic.

National marketing director vs account director overview

	National Marketing Director	Account Director
Yearly salary	$114,151	$114,728
Hourly rate	$54.88	$55.16
Growth rate	10%	5%
Number of jobs	115,962	132,260
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 80%
Average age	39	46
Years of experience	10	8

National marketing director vs account director salary

National marketing directors and account directors have different pay scales, as shown below.

	National Marketing Director	Account Director
Average salary	$114,151	$114,728
Salary range	Between $87,000 And $149,000	Between $82,000 And $158,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	New Jersey
Best paying company	-	BuzzFeed
Best paying industry	-	Professional

Differences between national marketing director and account director education

There are a few differences between a national marketing director and an account director in terms of educational background:

	National Marketing Director	Account Director
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 80%
Most common major	Business	Business
Most common college	University of Georgia	University of Southern California

National marketing director vs account director demographics

Here are the differences between national marketing directors' and account directors' demographics:

	National Marketing Director	Account Director
Average age	39	46
Gender ratio	Male, 59.6% Female, 40.4%	Male, 50.9% Female, 49.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between national marketing director and account director duties and responsibilities

National marketing director example responsibilities.

Create reporting and dashboards for marketing qualify leads (MQL) and ROI evaluation.
Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Track results of campaigns to ensure a measurable and positive return on investment (ROI).
Develop national channel of company, creating and executing strategic marketing plans, CRM tools, and customer loyalty programs.
Launch Saturn's first ever owner retention CRM initiative capitalizing on unprecedent sales levels.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.

Account director example responsibilities.

Manage coordination with HCP agencies for launch.
Manage the development and creation of print and broadcast advertising and in-store merchandising.
Manage relationships with all GPO pharmacy, medical device, and physician preference teams.
Manage client accounts as well as introducing cross selling into other verticals to increase the portfolio.
Manage RFP / RFI process and drive all opportunities that provide a consultative, long-term solution and support.
Increase clients SEO rankings and achieve first page placement both locally and nationally for highly search phrases for a client.

National marketing director vs account director skills

Common national marketing director skills

Digital Marketing, 10%
Market Research, 9%
Sales Strategies, 8%
Product Development, 5%
Brand Marketing, 5%
ROI, 5%

Common account director skills

Account Management, 9%
Project Management, 7%
Work Ethic, 7%
Healthcare, 7%
Digital Marketing, 5%
Email Marketing, 4%

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National Marketing Director
National Marketing Director vs Account Director

Updated January 8, 2025

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